Summary
"UK Kitchen Textiles - 2018", report forms part of the Home Retail Series, and offers a comprehensive insight into retailing of kitchen textiles products in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on kitchen towels, oven gloves, aprons and tea cosies. Consumer data is based on our 2018 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.
The UK kitchen textiles makret has returned to growth despite shrinking volumes. Dunelm and Tesco are the retailers most under threat. Consumers are spending more, but less often and less impulsively.
Scope
- Inflation has pushed up overall spend
- Consumers are replacing kitchen textiles items less regularly
- Consumers are looking for value when shopping for kitchen textiles
- Supermarkets dominate, but online is catching up.
Reasons to buy
- Recognise the rise of the value players and discounters in the kitchen textiles market
- Learn how emphasis has moved from functionality to style
- Understand the implications of reusbale re-emerging over disposable
- Gain an understanding of online sales in kitchen textiles, which have finally started to gain traction.
Companies Mentioned
Dunelm
Tesco
B&M
The Range
Sainsbury's
Argos
Asda
Wilko
Home Bargains
Aldi
Lidl
IKEA
Amazon
John Lewis
Poundland
TK Maxx
Primark
Beales
Debenhams
Poundstretcher
Lakeland
'
Table of Contents
ISSUES AND STRATEGIES
Main issues in bathroom textiles:
Rise of the value players and discounters
Emphasis moves from functionality to style
Reusable re-emerges over disposabl
Online sales finally start to gain traction
Strategies for success
THE MARKET
Overall sector size and growth
Sector size and growth: tea towels
Sector size and growth: kitchen hand towels
Sector size and growth: oven gloves
Sector size and growth: aprons
Sector size and growth: tea cosies
Category growth and size 2018-2020
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer key comparatives
Retailer profiles
Dunelm
Tesco
Sainsbury's
B&M
Asda
Wilko
IKEA
The Range
Amazon
THE CONSUMER
Headlines
Penetration and profiles
Average spend
Net agreement statements
Research process
Factors of importance
Purchase motivation
Drivers of store choice
Drivers of store choice by retailer
Retailer usage
Channel usage
Online fulfilment
Considerd and used conversion
Further details
Methodology
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top nine retailers, financial year ending 2018
Average spend by product
Purchase motivation for kitchen textiles and subcategory, 2018
Drivers of store choice by retailer for kitchen textiles, 2018
Retailer usage by subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for overall kitchen textiles, 2018
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - tea towels, 2017-23e
Market growth - tea towels, 2017-23e
Market size - kitchen hand towels, 2017-23e
Market growth - kitchen hand towels, 2017-23e
Market size - oven gloves, 2017-23e
Market growth - oven gloves, 2017-23e
Market size - aprons, 2017-23e
Market growth - aprons, 2017-23e
Market size - tea cosies, 2017-23e
Market growth - tea cosies, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 kitchen textiles retailers, 2018e
Change in share among top 10 kitchen textiles retailers on 2017
Kitchen textiles market share for Dunelm, 2016-18e
Retailer demogrpahics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
Kitchen textiles market share for Tesco, 2016-18e
Retailer demogrpahics for Tesco, 2018
Customer share overall by category for Tesco, 2018
Kitchen textiles market share for Sainsbury's, 2016-18e
Retailer demogrpahics for Sainsbury's, 2018
Customer share overall by category for Sainsbury's, 2018
Kitchen textiles market share for B&M, 2016-18e
Retailer demogrpahics for B&M, 2018
Customer share overall by category for B&M, 2018
Kitchen textiles market share for Asda, 2016-18e
Retailer demogrpahics for Asda, 2018
Customer share overall by category for Asda, 2018
Kitchen textiles market share for Wilko, 2016-18e
Retailer demographics for Wilko, 2018
Customer share overall by category for Wilko, 2018
Kitchen textiles market share for IKEA, 2016-18e
Retailer demographics for IKEA, 2018
Customer share overall by category for IKEA, 2018
Kitchen textiles market share for The Range, 2016-18e
Retailer demographics for The Range, 2018
Customer share overall by category for The Range, 2018
Kitchen textiles market share for Amazon, 2016-18e
Retailer demographics for Amazon, 2018
Customer share overall by category for Amazon, 2018
Overall penetration for kitchen textiles, 2018
Profile by demographic for kitchen textiles, 2018
Penetration by region for kitchen textiles, 2018
Overall penetration for kitchen towels, 2018
Profile by demographic for kitchen towels, 2018
Penetration by region for kitchen towels, 2018
Overall penetration for oven gloves, 2018
Profile by demographic for oven gloves, 2018
Penetration by region for oven gloves, 2018
Overall penetration for aprons, 2018
Profile by demographic for aprons, 2018
Penetration by region for aprons, 2018
Overall penetration for tea cosies, 2018
Profile by demographic for tea cosies, 2018
Penetration by region for tea cosies, 2018
Net agreement statements, 2018
Research process for kitchen textiles, 2018
Factors of importance for kitchen textiles, 2018
Drivers of stores choice for kitchen textiles, 2018
Retailer usage for overall kitchen textiles, 2018
Channel usage for overall kitchen textiles, 2018
Channel usage for hand towels, 2018
Channel usage for teatowel, 2018
Channel usage for tea cosy, 2018
Channel usage for oven gloves, 2018
Channel usage for apron, 2018
Online fulfilment for kitchen textiles, 2018
