Summary
"UK Bathroom Textiles - 2018", report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2023. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on face cloths, towels and bath mats. Consumer data is based on our 2018 UK Bathroom Textiles survey, using a panel of 2,000 nationally representative consumers.
2018 category growth is forecast to be weak. Towels set to be the fastest growing segment to 2023. Online set to account for 16.6% of category sales in 2018. Online players & value merchandisers lead the growth.
Scope
- Category shoppers are typically female and younger
- Replacement is the key category purchase motivation
- Shoppers spend less than an hour researching items.
Reasons to buy
- Learn how low consumer confidence is leading to trading down
- Understand how replacement motivation and the cool housing market is limiting sales
- Gain an understanding of how online is threatening high street retailers
- Recognise the implications of cotton prices which are set to increase in 2018.
Companies Mentioned
B&M
Dunelm
John Lewis
Shop Direct
Next
Marks and Spencer
Home Bargains
Poundland
Amazon
The Towel Shop
Sainsbury's
Asda
IKEA
Tesco
Aldi
Lidl
Wilko
Argos
Habitat
Primark
Debenhams
'
Table of Contents
ISSUES AND STRATEGIES
Main issues bathroom textiles:
Low consumer confidence is leading to trading down.
Replacement motivation & cool housing market limits sales
Online is threatening high street retailers
Cotton prices are set to increase in 2018
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: face cloths
Sector size and growth: towels
Sector size and growth: bath mats
Category growth and size 2018-2020
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Key comparatives
Retailer profiles
Dunelm
John Lewis
Asda
Marks and Spencer
B&M
Other retailers: Shop Direct, Next, IKEA, Sainsbury's
THE CONSUMER
Headlines
Net agreement statements
Penetration and profiles
Research process
Purchase motivation
Factors of importance
Product details
Average spend
Channel usage
Fulfilment
Conversion rates
Retailer usage by segment
Drivers of store choice
Drivers of retailer choice
Further details
Methodology
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending 2018
Penetration by product, 2018
Purchase motivation
Product details
Average spend by product
Channel usage for overall bathroom textiles 2018
Considered, used and conversion for overall bathroom textiles, 2018
Retailer usage by segment
Drivers of store choice
Drivers of store choice by retailer
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market size and growth - face cloths, 2017-23e
Market size and growth - towels, 2017-23e
Market size and growth - bath mats, 2017-23e
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Top 10 bathroom textiles retailers, 2018e
Change in share among top 10 bathroom textiles retailers on 2017
Bathroom textiles market share for Dunelm, 2016-18e
Retailer demogrpahics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
Bathroom textiles market share for John Lewis, 2016-18e
Retailer demogrpahics for John Lewis, 2018
Customer share overall by category for John Lewis, 2018
Bathroom textiles market share for Asda, 2016-18e
Retailer demogrpahics for Asda, 2018
Customer share overall by category for Asda, 2018
Bathroom textiles market share for Marks and Spencer, 2016-18e
Retailer demogrpahics for Marks and Spencer, 2018
Customer share overall by category for Marks and Spencer, 2018
Bathroom textiles market share for B&M, 2016-18e
Retailer demogrpahics for B&M, 2018
Customer share overall by category for B&M, 2018
Net agreement statements, 2018
Overall penetration for bathroom textiles, 2018
Profile by demographic for bathroom textiles, 2018
Penetration by region for bathroom textiles, 2018
Overall penetration for face cloths, 2018
Profile by demographic for face clothsx, 2018
Penetration by region for face cloths, 2018
Overall penetration for towels, 2018
Profile by demographic for towels, 2018
Penetration by region for towels, 2018
Overall penetration for bath mats, 2018
Profile by demographic for bath mats, 2018
Penetration by region for bath mats, 2018
Penetration by gender and demographic for bathroom textiles products, 2018
Penetration by age for bathroom textiles products, 2018
Research process for bathroom textiles
Factors of importance for overall bathroom textiles, 2018
Channel usage for overall bathroom textiles, 2018
Fulfilment online devices for bathroom textiles, 2018
Fulfilment for purchases of bathroom textiles, 2018
Driver of store choice for bathroom textiles, 2018
Drivers of retailer choice for bathroom textiles, 2018
