Summary
International arrivals to Germany rose at a CAGR of 4.83% during 2010 to 2015. By promoting tourism in other countries, the tourism board has ensured that the country manages to attract a large number of tourists. Visiting friends and relatives (VFR) was the primary reason for domestic travel in 2015. The spread of the Zika virus is likely to result in fewer outbound trips to the Americas and the recent terror attacks in France and Belgium are expected to have an adverse effect on trips with in the Europe.
Key Findings
- Inbound tourism in Germany registered healthy growth during 2010-2015, with trips increasing from 26.9 million in 2010 to 34 million in 2015. The growth was partly driven by the country's efforts to attract tourists by organizing several sports events such as Berlin marathon and Formula E series. Moreover, domestic tourist volume increased at a CAGR of 0.67%, while domestic tourist expenditure increased at a CAGR of 2.92%. The spread of the Zika virus is likely to result in less outbound trips to the Americas and the recent terror attacks in France and Belgium are expected to have an adverse effect on trips within Europe. The number of departures reached 91 million by 2015. Canadean expects the volume of outbound tourists from Germany to rise at a CAGR of 1.51% during 2016-2020, to reach 98.1 million by 2020
- Ryanair is aiming to grow its market share to 20% over the next five years in the German market by offering more routes, and is competing with Lufthansa and Air Berlin. Moreover, with Air Berlin eliminating its unprofitable routes, it decreased its capacity by around 5%, and Lufthansa's high ticket costs, German airports are considering moving towards Low Cost Carriers (LCCs) such as Ryanair
- China is known to be a large market in terms of tourism spending in a country. Germany has also benefitted from Chinese tourists; however, due to the slowing economy and the currency devaluation in China, inbound tourism has been affected as growth decreased from 15% in 2013 to 3.4% in 2015. The government devalued the currency by 2% on August 11, 2015 and then again by 1.6% on August 12. Moreover, in January 2016, the Chinese Government again devalued the currency by 3%
Synopsis
Canadean's report - Travel and Tourism in Germany to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
- Historic and forecast tourist volumes covering the entire German Travel and Tourism sector
- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Germany's Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
- Direct promotional efforts on the most promising markets by identifying the key source and destination countries
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Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
- Market summary and key developments in Germany domestic tourism market
- Historical and projected figures for domestic trips and domestic expenditure in Germany
- Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
- Market summary and key developments in Germany inbound tourism market
- Historical and projected figures for inbound trips and inbound expenditure in Germany
- Tourist arrivals from top 10 countries to Germany
- Inbound trips-trips by purpose of visit and mode of transport
- Inbound trips-average length of trip and overnight stays
Outbound Tourism
- Market summary and key developments in Germany outbound tourism market
- Historical and projected figures for outbound trips and outbound expenditure in Germany
- Tourist departures to top 10 countries from Germany
- Outbound trips-trips by purpose of visit and mode of transport
- Outbound trips-average length of trip and overnight stays
Airlines
- Market summary and key developments in Germany airlines industry
- Revenues and seats sold in Germany airlines market
- Low cost airlines in Germany-seats available, seats sold and load factor
- Low cost airlines in Germany-total revenue and revenue per customer
- Low cost airlines in Germany-revenue generating passenger kilometers versus kilometers available
- Full service airlines in Germany-seats available, seats sold and load factor
- Full service airlines in Germany-total revenue and revenue per customer
- Full service airlines in Germany-revenue generating passenger kilometers versus kilometers available
- Charter airlines in Germany-seats available, seats sold and load factor
- Charter airlines in Germany-total revenue and revenue per customer
- Charter airlines in Germany-revenue generating passenger kilometers versus kilometers available
- Competitive landscape
Hotels
- Market summary and key developments in Germany hotel industry
- Revenues, room nights available and revenue per available room in Germany hotel industry
- Hotel establishments by category and available hotel rooms by category in Germany
- Budget hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
- Budget hotels in Germany-revenue per available room and revenue per occupied room
- Budget hotels in Germany-revenue by customer type and guests by customer type
- Midscale hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
- Midscale hotels in Germany-revenue per available room and revenue per occupied room
- Midscale hotels in Germany-revenue by customer type and guests by customer type
- Upscale hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
- Upscale hotels in Germany-revenue per available room and revenue per occupied room
- Upscale hotels in Germany-revenue by customer type and guests by customer type
- Luxury hotels in Germany-revenues, room occupancy rates, room nights available and room nights occupied
- Luxury hotels in Germany-revenue per available room and revenue per occupied room
- Luxury hotels in Germany-revenue by customer type and guests by customer type
- Competitive Landscape
Car Rental
- Market value of car rental industry in Germany
- Car rental value in Germany by rental type and location, and average revenue per day
- Car rental in Germany-fleet size, rental days and market utilization rate
Travel Intermediaries
- Market value of travel intermediaries industry in Germany
- Travel intermediaries' online revenues and in-store revenues by provider
Airport Profiles
Market Data
- Domestic tourism
- Inbound tourism
- Outbound tourism
- Airlines
- Hotels
- Car rental
- Travel intermediaries
- Tourism output
- Tourism employment
Appendix
- Travel and tourism sector definitions
Table 1: Domestic Trips - Overnight Stays, 2010-2020
Table 2: Average Length of Domestic Trip, 2010-2020
Table 3: Tourist Arrivals from Top 10 Countries, 2010-2020
Table 4: Inbound Trips - Overnight Stays, 2010-2020
Table 5: Average Length of Inbound Trip, 2010-2020
Table 6: Tourist Departures to Top 10 Countries, 2010-2020
Table 7: Outbound Trips - Overnight Stays, 2010-2020
Table 8: Average Length of Outbound Trip, 2010-2020
Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2010-2020
Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2010-2020
Table 11: Seats Available Full Service Airlines and Load Factor, 2010-2020
Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2010-2020
Table 13: Seats Available Charter Airlines and Load Factor, 2010-2020
Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2010-2020
Table 15: Budget Hotels, Room Occupancy Rates (%)
Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 17: Midscale Hotels, Room Occupancy Rates (%)
Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 19: Upscale Hotels, Room Occupancy Rates (%)
Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 21: Luxury Hotels, Room Occupancy Rates (%)
Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Table 23: Top 10 Hotels (Volume), 2015
Table 24: Car Rentals: Average Revenue per Day, 2010-2020
Table 25: Car Market Utilization Rate(%), 2010-2020
Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2010-2020
Table 27: Travel Intermediaries In-Store Revenues by Provider, 2010-2020
Table 28: Number of Domestic Trips by Purpose, 2011-2020
Table 29: Domestic Trips - Overnight Stays, 2011-2020
Table 30: Total Domestic Tourism Expenditure by Category, 2011-2020
Table 31: Average Expenditure per Domestic Tourist by Category, 2011-2020
Table 32: International Arrivals by Region, 2011-2020
Table 33: International Arrivals by Purpose of Visit, 2011-2020
Table 34: International Arrivals by Mode of Transport, 2011-2020
Table 35: Inbound Trips - Overnight Stays, 2011-2020
Table 36: Total Inbound Tourism Expenditure by Category, 2011-2020
Table 37: Average Expenditure per Inbound Tourist by Category, 2011-2020
Table 38: International Departures by Region, 2011-2020
Table 39: International Departures by Purpose of Visit, 2011-2020
Table 40: International Departures by Mode of Transport, 2011-2020
Table 41: Outbound Trips - Overnight Stays, 2011-2020
Table 42: Total Outbound Tourism Expenditure by Category, 2011-2020
Table 43: Average Expenditure per Outbound Tourist by Category, 2011-2020
Table 44: Seats Available by Airline Type, 2011-2020
Table 45: Seats Sold by Airline Type - Business Travel, 2011-2020
Table 46: Seats Sold by Airline Type - Leisure Travel, 2011-2020
Table 47: Load Factor by Airline Type (%), 2011-2020
Table 48: Passenger Kilometers Available by Airline Type, 2011-2020
Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2011-2020
Table 50: Revenue per Passenger by Airline Type, 2011-2020
Table 51: Total Revenue by Airline Type, 2011-2020
Table 52: Establishments by Hotel Category, 2011-2020
Table 53: Available Hotel Rooms by Hotel Category, 2011-2020
Table 54: Room Occupancy Rate by Hotel Category (%), 2011-2020
Table 55: Room Nights Available by Hotel Category, 2011-2020
Table 56: Room Nights Occupied by Hotel Category, 2011-2020
Table 57: Average Revenue per Available Room by Hotel Category, 2011-2020
Table 58: Revenue per Occupied Room by Hotel Category, 2011-2020
Table 59: Total Revenue Per Available Room by Hotel Category, 2011-2020
Table 60: Total Revenue by Hotel Category and Customer Type, 2011-2020
Table 61: Guests by Hotel Category and Customer Type, 2011-2020
Table 62: Car Rental - Market Value by Customer Type and Rental Location, 2011-2020
Table 63: Car Rental - Fleet Size, 2011-2020
Table 64: Car Rental Occasions, 2011-2020
Table 65: Car Rental Days, 2011-2020
Table 66: Car Rental - Average Rental Length, 2011-2020
Table 67: Car Rental - Market Utilization Rate (%), 2011-2020
Table 68: Car Rental - Average Revenue per Day, 2011-2020
Table 69: Travel Intermediaries Market Value by Product Type, 2011-2020
Table 70: Travel Intermediaries Online Revenues by Provider, 2011-2020
Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2011-2020
Table 72: Travel Intermediaries In-store Revenues by Provider, 2011-2020
Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2011-2020
Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2011-2020
Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2011-2020
Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2011-2020
Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2011-2020
Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2011-2020
Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2011-2020
Table 80: Total Tourism Output by Category, 2011-2020
Table 81: Direct Tourism Output by Category, 2011-2020
Table 82: Indirect Tourism Output by Category, 2011-2020
Table 83: Total Tourism Output Generated per Employee by Category, 2011-2020
Table 84: Direct Tourism Output Generated per Employee by Category, 2011-2020
Table 85: Indirect Tourism Output Generated per Employee by Category, 2011-2020
Table 86: Total Tourism Employment by Category, 2011-2020
Table 87: Direct Tourism Employment by Category, 2011-2020
Table 88: Indirect Tourism Employment by Category, 2011-2020
Table 89: Average Salary per Employee by Category, 2011-2020
Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2011-2020
Figure 1: Domestic trips, 2010-2020
Figure 2: Domestic expenditure, 2010-2020
Figure 3: Domestic Tourism by Purpose of Visit, 2010-2020
Figure 4: Number of Trips by Season - Domestic and Outbound, 2015
Figure 7: Inbound Trips, 2010-2020
Figure 8: Inbound Expenditure, 2010-2020
Figure 9: Inbound Tourism by Purpose of Visit, 2010-2020
Figure 10: International Arrivals by Mode of Transport, 2010-2020
Figure 11: Outbound Trips, 2010-2020
Figure 12: Outbound Expenditure, 2010-2020
Figure 13: Outbound Trips by Purpose of Visit, 2010-2020
Figure 14: International Departures by Mode of Transport, 2010-2020
Figure 15: Revenues of Airlines Industry, 2010-2020
Figure 16: Seats Sold in Airlines Industry, 2010-2020
Figure 17: Seats Sold by Low Cost Airlines
Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines
Figure 19: Seats Sold by Full Service Airlines
Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines
Figure 21: Seats Sold by Charter Airlines
Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines
Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
Figure 24: Revenues of Hotel Industry, 2010-2020
Figure 25: Room Nights Available and Revenue per Available Room, 2010-2020
Figure 26: Hotel Establishments by Category, 2010-2020
Figure 27: Available Hotel Rooms by Category, 2010-2020
Figure 28: Total Hotel Revenue, Budget Hotels, 2010-2020
Figure 29: Budget Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
Figure 30: Budget Hotel Revenue by Customer Type (%), 2015
Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2015
Figure 32: Total Hotel Revenue, Midscale Hotels, 2010-2020
Figure 33: Midscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
Figure 34: Midscale Hotel Revenue by Customer Type (%), 2015
Figure 35: Midscale Hotel Number by Customer Type (%), 2015
Figure 36: Total Hotel Revenue, Upscale Hotels, 2010-2020
Figure 37: Upscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2010-2020
Figure 38: Upscale Hotel Revenue by Customer Type (%), 2015
Figure 39: Upscale Hotel Number by Customer Type (%), 2015
Figure 40: Total Hotel Revenue, Luxury Hotels, 2010-2020
Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2010-2020
Figure 42: Luxury Hotel Revenue by Customer Type (%), 2015
Figure 43: Luxury Hotel Number by Customer Type (%), 2015
Figure 44: Market Value of Car Rental Industry, 2010-2020
Figure 45: Car Rental Value by Rental Type and Location, 2010-2020
Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2010-2020
Figure 47: Market Value of Travel Intermediaries Industry, 2010-2020
Figure 48: Travel Intermediaries Online Revenues by Provider, 2010-2020
Lufthansa
Air Berlin
Ryanair
Condor Flugdienst
Turkish Airlines
ACCOR SA
Best Western
Land-gut-Hotels
Ringhotels e.V.
Romantik Hotels and Restaurants
Top International Hotels GmbH
AKZENT Hotels e.V
proALLGÄU GmbH and Co. KG
Viabono GmbH
Flair Hotels e.V.
