Summary

This report analyses the commercial landscape of Liga MX

Detailed analysis the most significant deals and events in sponsorship, media and event in Q1.

Key Highlights

- Sponsorship market remains buoyant despite the effects of the pandemic still ongoing, with 930 new deals signed with an estimated sponsorship spend just shy of $1.3bn
- NFL bucks the trend of the pandemic's depreciating impact on sports media rights
- Major events struggle in Q1 of 2021

Scope

- This report analyses the main events and deals in the business of sports in Q1 of 2021
- It analyses 930 new sponsorship deals signed,, highlighting the underlying trends and biggest players in the sponsorship market in Q1.
- It analyses1453 media rights deals signed, detailing some of the biggest media rights contracts secured in Q1.
- It analyses the state of sports events in Q1, focusing on the Australian Open, Super Bowl LV and the 2032 Olympics bid

Reasons to Buy

- This report provides a comprehensive analysis of the main trends characterizing the business of sports in Q1 of 2021