Summary
Top Growth Opportunities for Savory Snacks in China provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the Chinese market through GlobalData’s detailed and robust data, expert insight, and case studies.
Top Growth Opportunities for Savory Snack in China provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to -
- Key consumer demographic groups driving consumption within the Chinese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs
Scope
- The Chinese Savory Snack sector ranked fifth in terms of per capita expenditure in US dollar terms outranking US, Germany and India.
- Consumers seek more 'healthy' and 'premium' savory snacks, manufacturers should focus on restructure of product structure to contain lower or no levels of fat, salt and saturated fats.
- The overall Chinese Savory Snack sector grew by 7% from 2013-2018
- Nuts & Seeds was the most successful category within this sector
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Savory Snacks consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Table of Contents
Introducing a top growth market for Savory Snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
Retail and distribution insight - key channels and retailers driving growth
Savory Snacks retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Appendix and Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2013-2023
Winners and losers by category, value, 2018-2023
Volume growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Key consumption volume shares by consumer group, 2018
Key consumption motivators by category, 2018
Key consumption motivators by category, 2018 (continued)
Top categories by volume and CAGR, 2013-2018
Average price change by brand, 2018
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2013-2023
Market value and split, 2013-2023
Value growth by category, 2013-2018 and 2018-2023
Value market growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Value and volume growth by category, 2013-2023
Private label penetration and CAGR, 2013-2018
Cumulative value share by brand, 2018
Penetration of Health and Wellness claims by category, 2018
Packaging materials volume share, 2018 & 2023
Packaging closure materials volume share, 2018 & 2023
Projected CAGR for top five categories by value, 2018-2023
