Since their initial creation during the 70s, mobile phones have evolved from being a strict communication-only device to a device that combines many different functions into a small form factor, and are now on the verge of being granted access to 5G networks. However, it is worth noting that while smartphones are the main devices in the world of today, traditional mobile phones still exist in some form, and are still available for purchase through readily accessible channels alongside smartphones.
The Chinese mobile phone market produced a total of XX billion phones of which XX million were mobile phones, XX million were 4G phones and smartphones were XX million. XX% of smartphone shipments were android phones. The Chinese phone market shipped a total of XX million phones from January to April in 2018.
While smartphone markets in developed countries have almost reached full capacity, developing countries such as China, India and Africa are beginning to see a large increase in the amount of low-to-mid-range models. The lower penetration rates for smartphones in developing countries as well as the large populations in developing countries are causing the smartphone market to be centered around developing countries.
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Chapter 1 Mobile phone industry overview
1.1 Definition
1.2 Phone types and applications
Chapter 2 Global smartphone market analysis
2.1 Global smartphone market development analysis
2.1.1 Sales
2.1.2 Shipments
2.1.3 Market share
2.2 Main smartphone markets across the world
2.2.1 US
2.2.2 Europe
2.2.3 Japan
2.3 Competitiveness analysis
2.3.1 Market analysis
2.3.1.1 Market competition overview
2.3.1.2 Shipments by brands
2.3.2 Mobile internet’s influence on the market
2.3.3 Top 5 smartphone OS by market share
2.3.3.1 Android
2.3.3.2 iOS
2.3.3.3 Symbian
2.3.3.4 Windows Phone
2.3.3.5 Blackberry OS
Chapter 4 Smartphone technical specifications and cost structure
4.1 Product specifications
4.2 Technical specifications
4.3 Costs analysis
4.4 Technological developments
4.4.1 Bezel-less screens
4.4.2 Foldable screens
4.4.3 Facial recognition
4.4.4 Fingerprint recognition
4.4.5 Dual OS usage
4.4.6 Recharging methods
Chapter 5 Chinese smartphone market analysis
5.1 Development overview
5.1.1 Development history
5.1.2 Current developments
5.1.3 Shipments
5.1.4.4G mobile phone shipments
5.1.5 Production volumes
5.1.6 User numbers
5.2 Pricing analysis
Chapter 6 Smartphone development analysis
6.1 Chinese smartphone shipments
6.2 Main brands’ market share
6.3 Smartphone sales
6.4 International and Chinese brands
6.5 Smartphone competitiveness analysis
6.6 Competitive strategies
6.6.1 OS development
6.6.2 Operator power
6.6.3 Application development
Chapter 7 Chinese smartphone foreign trade analysis
7.1 Imports
7.1.1 Volumes
7.1.2 Figures
7.1.3 Sources
7.1.4 Prices
7.2 Exports
7.2.1 Volumes
7.2.2 Figures
7.2.3 Recipients
7.2.4 Prices
Chapter 8 Core companies
8.1 Apple
8.1.1 Development overview
8.1.2 Global shipments
8.1.3 Market share
8.1.4 Operational analysis
8.1.5 Sales in China
8.1.6 Prices
8.2 Samsung
8.2.1 Development overview
8.2.2 Global shipments
8.2.3 Market share
8.2.4 Operational analysis
8.2.5 Prices
8.2.6 Sales in China
8.3 Huawei
8.3.1 Development overview
8.3.2 Product analysis
8.3.3 Shipments
8.3.4 Smartphone shares
8.3.5 Operational analysis
8.3.6 Sales regions
8.4 Oppo
8.4.1 Development overview
8.4.2 Products
8.4.3 Shipments
8.4.4 Market share
8.4.5 Current developments
8.5 Xiaomi
8.5.1 Development overview
8.5.2 Product analysis
8.5.3 Shipments
8.5.4 Market share
8.6 Vivo
8.6.1 Development overview
8.6.2 Product analysis
8.6.3 Shipments
8.6.4 Market share
8.6.5 Current developments
8.7 ZTE
8.7.1 Development overview
8.7.2 Products
8.7.3 Operational analysis
8.7.4 Sales network distribution
8.7.5 Current developments
Chapter 9 Mobile phone supply chain analysis and research
9.1 Industry chain structure analysis
9.2 Upstream markets
9.2.1 Microchips
9.2.2 Touchscreens
9.2.3 Connectors
9.2.4 OS platforms
9.3 Application developers
9.4 Brand manufacturers
9.5 Telecommunications providers
9.6 Others
9.6.1 Other device manufacturers
9.6.2 Service providers
Chapter 10 Mobile phone marketing channels analysis
10.1 Chinese smartphone marketing analysis
10.2 Marketing channel modes
10.2.1 Multiple agents
10.2.2 Singular agents
10.2.3 Directly operated retail
10.2.4 Online retail
10.3 Strengths and weaknesses for le phone channel modes
10.3.1 Multiple agents
10.3.2 Singular agents
10.3.3 Directly operated retail
10.3.4 Online retail
10.4 Mobile phone market retail channels
10.4.1 Retailer categories
10.4.2 Retailer competitiveness
10.4.2.1 Top five Chinese telecommunications chain stores
10.4.2.2 Top five Chinese smartphone retailers
Chapter 11 Mobile phone industry development trends
11.1 Development prospects
11.1.1 Development prospects
11.1.2 Development trends
11.2 Smartphone industry development scale predictions
11.2.1 Production volume predictions
11.2.2 Mobile phone shipment predictions
11.2.3 Smartphone shipments predictions
11.2.4 Smartphone sales predictions
Chapter 12 Industry investment strategies
12.1 Investment opportunities
12.1.1 Higher penetration rates for smartphones
12.1.2 Smartphones to take over market share for elderly phone market
12.1.3 Software as a new growth point
12.2 Investment risks
12.2.1 Competitiveness risks
12.2.2 Market risks
12.2.3 Technical risks
12.3 Expert advice
12.3.1 Strategic advice
12.3.2 Raising core competitiveness
12.3.3 Smartphone development strategies
