'
Table of Contents
KEY FINDINGS
COVID-19 boosts spend in refrigeration but a weak H2 2020 results in overall market declines
Online grows in popularity, but shoppers expect free delivery
Online penetration rises significantly as stores close during the height of the pandemic
Purchases are considered and thoroughly researched
THE MARKET
Market size & growth - total market
Market size & growth - freestanding kitchen appliances
Market size & growth - built-in kitchen appliances
Market size & growth - cooking
Market size & growth - laundry
Market size & growth - refrigeration
Market size & growth - dishwashing
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer shares
Dixons Carphone
AO.com
Argos
John Lewis & Partners
Amazon
Appliances Direct
The Very Group
THE CONSUMER
Penetration
Average spend
Purchase motivation
Replacement cycle
Channel usage
Store type
Device usage
Online fulfilment
Retailer usage
Drivers of retailer choice
Conversion rates
Things retailers should improve on
Brand purchased
Drivers of brand choice
Considerations when choosing Major Kitchen Appliances
Research process
Influence of research
Opinions on Major Kitchen Appliances
Views prior to purchase
Multiple purchases
Built-in/freestanding
Refurbishment/moving
Buying process
THE COVID-19 CONSUMER
Penetration
Timing of purchases
Retailer usage
Drivers of retailer choice
Online shopping satisfaction
Reasons for avoiding stores
Opinions on COVID-19 and Major Kitchen Appliances
Channel usage
Built-in/freestanding
Further details
Methodology
List of Tables
Category growth & size, 2020 size and growth 2020-22
Channels of distribution, 2020 & 2025
Penetration by product (cooking), 2020
Penetration by product (laundry), 2020
Penetration by product (refrigeration), 2020
Penetration by product (dishwashing), 2020
Average spend (overall), 2020
Average spend (cooking), 2020
Average spend (laundry), 2020
Average spend (refrigeration), 2020
Average spend (dishwashing), 2020
Purchase motivations - replacement, 2020
Purchase motivations - upgrading, 2020
Purchase motivations - new purchase, 2020
Purchase motivations - impulse, 2020
Detailed replacement cycle by product - cooking, 2020
Detailed replacement cycle by product - laundry, 2020
Detailed replacement cycle by product - refrigeration, 2020
Detailed replacement cycle by product - dishwashing, 2020
Retailer usage - cooking, 2020
Retailer usage - laundry, 2020
Retailer usage - refrigeration, 2020
Retailer usage - dishwashing, 2020
Retailer usage by segment, 2020
Drivers of retailer choice: by retailer, 2020
Conversion rates, top 10 retailers, 2020
Things retailers should improve on: by retailer, 2020
Brand usage - cooking, 2020
Brand usage - laundry, 2020
Brand usage - refrigeration, 2020
Brand usage - dishwashing, 2020List of Figures
Major Kitchen Appliances market size, 2019-25
Major Kitchen Appliances market growth (incl. inflation and volume growth), 2019-25
Freestanding kitchen appliances market size, 2019-25
Freestanding kitchen appliances market growth, 2019-25
Built-in kitchen appliances market size, 2019-25
Built-in kitchen appliances market growth, 2019-25
Cooking market size, 2019-25
Cooking market growth, 2019-25
Laundry market size, 2019-25
Laundry market growth, 2019-25
Refrigeration market size, 2019-25
Refrigeration market growth, 2019-25
Dishwashing market size, 2019-25
Dishwashing market growth, 2019-25
Major Kitchen Appliances online penetration and online market size, 2019-25
Major Kitchen Appliances category online growth rate, 2019-25
Online growth rate by category, 2020 vs 2019
Channels of distribution, 2020 & 2025
Major Kitchen Appliances market shares, 2020
Major Kitchen Appliances market shares change, 2020 vs 2019
Dixons Carphone market share, 2018-19
Dixons Carphone shopper demographics, 2020
Dixons Carphone customer share (overall & by category), 2020
AO.com market share, 2018-19
AO.com shopper demographics, 2020
AO.com customer share (overall & by category), 2020
Argos market share, 2018-19
Argos shopper demographics, 2020
Argos customer share (overall & by category), 2020
John Lewis & Partners market share, 2018-19
John Lewis & Partners shopper demographics, 2020
John Lewis & Partners customer share (overall & by category), 2020
Amazon market share, 2018-19
Amazon shopper demographics, 2020
Amazon customer share (overall & by category), 2020
Appliances Direct market share, 2018-19
Appliances Direct shopper demographics, 2020
Appliances Direct customer share (overall & by category), 2020
The Very Group market share, 2018-19
The Very Group shopper demographics, 2020
The Very Group customer share (overall & by category), 2020
Major Kitchen Appliances penetration by demographics & region, 2020
Cooking penetration by demographics & region, 2020
Laundry penetration by demographics & region, 2020
Refrigeration penetration by demographics & region, 2020
Dishwashing penetration by demographics & region, 2020
Major Kitchen Appliances (overall and by category) replacement cycle, 2020
Major Kitchen Appliances channel usage (researching), 2020
Major Kitchen Appliances store type (browsing), 2020
Major Kitchen Appliances device usage (browsing), 2020
Major Kitchen Appliances channel usage (purchasing), 2020
Major Kitchen Appliances store type usage (purchasing), 2020
Major Kitchen Appliances device usage (purchasing), 2020
Major Kitchen Appliances online fulfilment, 2020
Major Kitchen Appliances retailer usage, 2020
Major Kitchen Appliances drivers of retailer choice, 2020
Major Kitchen Appliances things retailers should improve on, 2020
Brand usage - cooking, 2020
Brand usage - laundry, 2020
Brand usage - refrigeration, 2020
Brand usage - dishwashing, 2020
Major Kitchen Appliances drivers of brand choice, 2020
Considerations when choosing Major Kitchen Appliances, 2020
Major Kitchen Appliances research process (what they did), 2020
Major Kitchen Appliances research process (how long they spent), 2020
Major Kitchen Appliances research process (areas of research), 2020
Major Kitchen Appliances research process (instore staff interaction), 2020
Major Kitchen Appliances research process (influence of research), 2020
Major Kitchen Appliances - opinions on Major Kitchen Appliances, 2020
Major Kitchen Appliances research process (views prior to purchase), 2020
Major Kitchen Appliances research process (views prior to purchase - brand), 2020
Major Kitchen Appliances research process (views prior to purchase - budget), 2020
Major Kitchen Appliances research process (views prior to purchase - retailer), 2020
Major Kitchen Appliances research process (views prior to purchase - features & functions), 2020
Major Kitchen Appliances multiple purchases (why multiple purchases were made), 2020
Major Kitchen Appliances multiple purchases (what increased the likelihood of making multiple purchases), 2020
Major Kitchen Appliances built-in/freestanding purchases (why built-in products were purchased), 2020
Major Kitchen Appliances built-in/freestanding purchases (why built-in products were not purchased), 2020
Major Kitchen Appliances refurbishment/moving (purchase motivation), 2020
Major Kitchen Appliances buying process (promotions), 2020
Major Kitchen Appliances COVID-19 penetration by demographics & region, 2020
Cooking COVID-19 penetration by demographics & region, 2020
Laundry COVID-19 penetration by demographics & region, 2020
Refrigeration COVID-19 penetration by demographics & region, 2020
Dishwashing COVID-19 penetration by demographics & region, 2020
Timing of purchases - overall, 2020
Timing of purchases - cooking, 2020
Timing of purchases - laundry, 2020
Timing of purchases - refrigeration, 2020
Timing of purchases - dishwashing, 2020
Major Kitchen Appliances COVID-19 retailer usage, 2020
Major Kitchen Appliances COVID-19 drivers of retailer choice, 2020
Major Kitchen Appliances online satisfaction, 2020
Major Kitchen Appliances reasons for avoiding stores, 2020
Major Kitchen Appliances - opinions on COVID-19 and Major Kitchen Appliances, 2020
Major Kitchen Appliances - COVID-19 channel usage, 2020
Major Kitchen Appliances - COVID-19 built-in/freestanding, 2020
