Summary

"Poland Telecom Operators Country Intelligence Report," a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Poland today, with detailed forecasts of key indicators up to 2026. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends.

Telecom service revenue growth in Poland over 2021-2026 will be supported by revenue growth across the fixed broadband, mobile data, and pay-TV segments. Fixed broadband service revenue will increase at the fastest CAGR of 10.9%, driven by inclining broadband ARPU and increasing FTTH/B subscriptions on the back of ongoing coverage expansion by operators like Orange Poland. Mobile data service revenue will increase at a robust CAGR of 9.8%. This growth will be driven by growing consumption of mobile data services and increasing mobile data ARPU over the forecast period as operators push data-centric 5G plans. Pay-TV service revenue in Poland will increase at a CAGR of 2.4% supported by increasing IPTV subscriptions as well as increasing overall pay-TV service ARPU as operators compete on content and multi-play offers.

The Country Intelligence Report provides in-depth analysis of the following -
- Demographic and macroeconomic context in Poland.
- The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation and more.
- Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
- The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
- Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
- Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Scope

- Overall telecom and pay-TV service revenue in Poland will grow at a CAGR of 5.3% during 2021-2026.
- 4G will be the most adopted mobile technology over the period 2021-2026 and 5G will grow to 25.1% of subscriptions by 2026.
- Cable will be the leading broadband technology in 2021 accounting for 35.9% of total fixed broadband lines, but will be surpassed by fiber in 2022 as the leading broadband technology.
- The top two pay-TV providers will account for a combined 61.8% of pay-TV subscriptions in 2021.

Reasons to Buy

- This Country Intelligence Report offers a thorough, forward-looking analysis of Poland’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Poland’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares.
- With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
- The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with current and emerging trends in Poland’s telecommunications markets.
- The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Poland.