Summary
An insight into the tourist board sector's current engagement with the sports industry, its most active brands and the impact of COVID-19 upon the sector
Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios
Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the what effect the pandemic has had on international tourism
Scope
- The report considers the current level of engagement of the tourist board sector with the sports industry, analysing the biggest brands and most committed spenders, with case studies on specific deals and the impact of the COVID-19 pandemic
Reasons to Buy
- Insight into the tourist board sector's engagement in sport sponsorship and data surrounding the most important geographical and sporting markets within this sponsorship landscape
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Table of Contents
1. Executive Summary
2. Introduction
Social Media
3. COVID-19 Impact
Visitation
Industry Losses
Vaccination Rates
4. Sector Analysis
Sport Sector Breakdown
Product Location Value
Biggest Deals
Case Study: Manchester United and Visit Malta
Case Study: Arsenal and Visit Rwanda
5. Brand Analysis
Most Active Brands
Biggest Spenders
Brand Location Spend
Brand Location Deal Volume
Most Active Countries
Key Brands
