Summary
Cat Care in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The cat care market consists of the retail sale of cat food, cat litter, cat toys, and cat treats & milk. The cat food segment consists of dry cat food, kitten food, and moist cat food. The cat toys segment contains all non-food items bought for cats to play or exercise with, such as balls, soft toys, and interactive toys. The cat treats segment consists of healthy and/or sweet snacks and treats sold specifically for occasional consumption by domestic cats. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
- The Turkish Cat care market had total revenues of $18.9m in 2019, representing a compound annual growth rate (CAGR) of 5.9% between 2015 and 2019.
- Market consumption volume increased with a CAGR of 4.8% between 2015-2019, to reach a total of 18.4 million kilograms in 2019.
- Despite increasing price-sensitivity, humanization continues to be a growing trend in Turkey, with pet owners increasingly viewing their pets as part of the family, and treating them to better quality food, products and treatments.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the cat care market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the cat care market in Turkey
- Leading company profiles reveal details of key cat care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey cat care market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Turkey cat care market by value in 2019?
- What will be the size of the Turkey cat care market in 2024?
- What factors are affecting the strength of competition in the Turkey cat care market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's cat care market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish cat care market?
7.3. Which companies have been most successful in increasing their market shares in the last four years?
7.4. Which companies’ market shares have declined in the last four years?
7.5. What are the most popular brands in the market?
8 Company Profiles
8.1. Mars, Incorporated
8.2. Colgate-Palmolive Co
8.3. Spectrum Brands Holdings, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey cat care market value: $ million, 2015-19
Table 2: Turkey cat care market volume: million kilograms, 2015-19
Table 3: Turkey cat care market category segmentation: $ million, 2019
Table 4: Turkey cat care market geography segmentation: $ million, 2019
Table 5: Turkey cat care market distribution: % share, by value, 2019
Table 6: Turkey cat care market value forecast: $ million, 2019-24
Table 7: Turkey cat care market volume forecast: million kilograms, 2019-24
Table 8: Turkey cat care market share: % share, by value, 2019
Table 9: Mars, Incorporated: key facts
Table 10: Mars, Incorporated: Key Employees
Table 11: Colgate-Palmolive Co: key facts
Table 12: Colgate-Palmolive Co: Annual Financial Ratios
Table 13: Colgate-Palmolive Co: Key Employees
Table 14: Colgate-Palmolive Co: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Employees Continued
Table 16: Colgate-Palmolive Co: Key Employees Continued
Table 17: Spectrum Brands Holdings, Inc.: key facts
Table 18: Spectrum Brands Holdings, Inc.: Key Employees
Table 19: Turkey size of population (million), 2015-19
Table 20: Turkey gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Turkey gdp (current prices, $ billion), 2015-19
Table 22: Turkey inflation, 2015-19
Table 23: Turkey consumer price index (absolute), 2015-19
Table 24: Turkey exchange rate, 2015-19
List of Figures
Figure 1: Turkey cat care market value: $ million, 2015-19
Figure 2: Turkey cat care market volume: million kilograms, 2015-19
Figure 3: Turkey cat care market category segmentation: % share, by value, 2019
Figure 4: Turkey cat care market geography segmentation: % share, by value, 2019
Figure 5: Turkey cat care market distribution: % share, by value, 2019
Figure 6: Turkey cat care market value forecast: $ million, 2019-24
Figure 7: Turkey cat care market volume forecast: million kilograms, 2019-24
Figure 8: Forces driving competition in the cat care market in Turkey, 2019
Figure 9: Drivers of buyer power in the cat care market in Turkey, 2019
Figure 10: Drivers of supplier power in the cat care market in Turkey, 2019
Figure 11: Factors influencing the likelihood of new entrants in the cat care market in Turkey, 2019
Figure 12: Factors influencing the threat of substitutes in the cat care market in Turkey, 2019
Figure 13: Drivers of degree of rivalry in the cat care market in Turkey, 2019
Figure 14: Turkey cat care market share: % share, by value, 2019
