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Table of Contents
KEY FINDINGS
Difficulties in fulfilling orders at the end of 2020 impacted growth
DFS remains comfortably top but the pureplays were 2020's big winners
Consumers favour quality over style
Retailers increasingly judged on online capabilities
THE MARKET
Overall sector size and growth
Sector size and growth: armchairs & settees
Sector size and growth: suites
Sector size and growth: modular seating
Sector size and growth: sofabeds
Sector size and growth: poufees & footstools
Sector size and growth: other living room seating
Sector size and growth: table
Sector size and growth: storage (irrespective of room)
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer market shares
Retailer profiles
THE CONSUMER
Overall penetration
Penetration by product
Opinions on living room furniture
Average spend by product subcategory
Research process
Purchasing dynamics
Consumer behaviour
Purchase motivation
Retailer usage
Conversion rates
Retailer usage by demographic
Drivers of retailer choice
Things retailers should improve on
Channel usage for browsing
Store type usage for browsing
Device usage for browsing
Channel usage for purchasing
Store type usage for purchasing
Device usage for purchasing
Online fulfilment
Opinions on online purchasing
Online purchasing satisfaction
Views prior to purchase
COVID-19 CONSUMER RESEARCH
Overall penetration, by subcategory and by product
Retailer usage
Drivers of retailer usage
Online shopping satisfaction
Opinions on COVID-19 and Living Room Furniture
Channel usage when purchasing
Purchasing intentions
Reasons for avoiding stores
FURTHER DETAILS
Methodology
List of Tables
Category growth and size by sub-category, 2020-22e
Channels of distribution, 2020 and 2025e
Penetration by product, 2020-2021
Average spend (Overall), 2020-2021
Average spend (armchairs & settees), 2020-2021
Average spend (suites), 2020-2021
Average spend (seating), 2020-2021
Average spend (storage), 2020-2021
Average spend (table), 2020-2021
Purchase Motivation (New Home), 2020-2021
Purchase Motivation (New Look), 2020-2021
Purchase Motivation (Replacement), 2020-2021
Purchase Motivation (Impulse), 2020-2021
Retailer usage (armchairs & settees), 2020-2021
Retailer usage (suites), 2020-2021
Retailer usage (seating), 2020-2021
Retailer usage (storage), 2020-2021
Retailer usage (table), 2020-2021
Conversion rates, top 10 retailers, 2020-2021
Retailer usage by demographic, 2020-2021
Drivers of retailer choice: by retailer, 2020-2021
Things retailers should improve on: by retailer, 2020-2021
COVID-19: penetration by product (armchairs and settees), 2020
COVID-19: penetration by product (storage), 2020
COVID-19: penetration by product (tables), 2020
COVID-19: penetration by product (seating), 2020
COVID-19: penetration by product (suites), 2020
COVID-19: drivers of retailer usage
List of Figures
Market size - total market, 2019-25e
Market growth - total market, 2019-25e
Market volume growth - total market, 2019-25e
Market inflation growth - total market, 2019-25e
Market size - Armchairs & settees, 2019-25e
Market growth - Armchairs & settees, 2019-25e
Market size - Suites, 2019-25e
Market growth - Suites, 2019-25e
Market size - Modular seating, 2019-25e
Market growth - Modular seating, 2019-25e
Market size - Sofabeds, 2019-25e
Market growth - Sofabeds, 2019-25e
Market size - Poufees & footstools, 2019-25e
Market growth - Poufees & footstools, 2019-25e
Market size - Other living room seating, 2019-25e
Market growth - Other living room seating, 2019-25e
Market size - Table, 2019-25e
Market growth - Table, 2019-25e
Market size - Storage (irrespective of room), 2019-25e
Market growth - (irrespective of room), 2019-25e
Category growth and size by sub-category, 2020-22e
Online market size and penetration, 2019-25e
Online and offline market growth, 2019-25e
Channels of distribution, 2020e and 2025e
Living Room Furniture top 10 market shares, 2020
Living Room Furniture top 10 market shares, 2019 vs 2020
DFS market share, 2018-20
DFS shopper demographics, 2020
DFS customer share (overall & by category), 2020
IKEA market share, 2018-20
IKEA shopper demographics, 2020
IKEA customer share (overall & by category), 2020
ScS market share, 2018-20
ScS shopper demographics, 2020
ScS customer share (overall & by category), 2020
Furniture Village market share, 2018-20
Furniture Village shopper demographics, 2020
Furniture Village customer share (overall & by category), 2020
Next market share, 2018-20
Next shopper demographics, 2020
Next customer share (overall & by category), 2020
Sofology market share, 2018-20
Sofology shopper demographics, 2020
Sofology customer share (overall & by category), 2020
Oak Furniture Land market share, 2018-20
Oak Furniture Land shopper demographics, 2020
Oak Furniture Land customer share (overall & by category), 2020
Argos market share, 2018-20
Argos shopper demographics, 2020
Argos customer share (overall & by category), 2020
Wayfair market share, 2018-20
Wayfair shopper demographics, 2020
Wayfair customer share (overall & by category), 2020
Made.com market share, 2018-20
Made.com shopper demographics, 2020
Made.com customer share (overall & by category), 2020
Living Room Furniture penetration overall, by demographic and by region, 2020-2021
Armchairs & settees penetration overall, by demographic and by region, 2020-2021
Suites penetration overall, by demographic and by region, 2020-2021
Seating penetration overall, by demographic and by region, 2020-2021
Table penetration overall, by demographic and by region, 2020-2021
Storage penetration overall, by demographic and by region, 2020-2021
Opinions on Living Room Furniture, 2020-2021
Living Room Furniture research process (what they did), 2020-2021
Living Room Furniture research process (how long they spent), 2020-2021
Living Room Furniture research process (areas of research), 2020-2021
Living Room Furniture research process (staff interaction), 2020-2021
Purchasing dynamics, 2020-2021
Consumer behaviour, 2020-2021
Living Room Furniture retailer usage (overall), 2020-2021
Drivers of retailer choice, 2020-2021
Things retailers should improve on, 2020-2021
Channel usage when researching, 2020-2021
Store type used for browsing and research 2020-2021
Device used for online browsing and research, 2020-2021
Channel usage when purchasing, 2020-2021
Store type used for purchasing, 2020-2021
Device used for online purchases, 2020-2021
Online fulfilment, 2020-2021
Opinions on online purchasing, 2020-2021
Online purchasing satisfaction, 2020-2021
Views prior to purchase, 2020-2021
COVID-19: Living Room Furniture penetration, 2020
COVID-19: retailer usage, 2020
COVID-19: drivers of retailer usage, 2020
COVID-19: online shopping satisfaction, 2020
COVID-19: opinions on COVID-19 and Living Room Furniture, 2020
COVID-19: channel usage when purchasing, 2020
COVID-19: purchasing intentions, 2020
COVID-19: reasons for avoiding stores, 2020