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Table of Contents
KEY TRENDS
Decorative DIY proves more resilient than other retail sectors under lockdown pressure
Value-focused non-specialists are thriving in economic uncertainty
Offline struggles to answer the benefits of online
Younger age groups are using the lockdown for DIY
Stores need to feel safe for consumers to recover
Tradespeople are losing appeal with consumers
THE MARKET
Overall sector size and growth
Sector size and growth: paint
Sector size and growth: wallpaper
Sector size and growth: paint tools & accessories
Sector size and growth: tiles
Sector size and growth: tiling
Sector size and growth: wood care
Sector size and growth: wallpaper tools & accessories
Sector size and growth: mouldings
Sector size and growth: wallpaper paste
Sector size and growth: abrasives
Sector size and growth: decorative chemicals
Sector size and growth: tiling tools & accessories
Category growth & size: 2020-2022
Online sales penetration
Channels of distribution
THE RETAILERS
Retailer market shares
Retailer profiles
THE CONSUMER
Penetration and profiles
Purchase frequency
Opinions on Decorative DIY
Research process
Purchase motivation
Factors of importance
Average spend
Retailer usage
Considered to used conversion rates
Drivers of retailer choice
Things retailers should improve on
Channel usage
Online fulfilment
Opinions on online purchasing
Online purchasing satisfaction
Barriers to online purchase
Views prior to purchase
Rooms decorated or refurbished in the past year
DIY skill level
DIY activities undertaken in the past year
Trades people used in the last year
COVID-19 CONSUMER RESEARCH
Interest in Decorative DIY
Penetration by product
Retailer usage
Drivers of retailer choice
Things retailers should improve on
Reasoning for not purchasing DIY products during lockdown
Reasoning for not visiting reopened DIY stores
List of Tables
Category growth and size by sub-category, 2020-22e
Channels of distribution, 2020 and 2025e
Penetration by product (Tiles), 2020
Penetration by product (Tiling), 2020
Penetration by product (Mouldings), 2020
Penetration by product (Paint), 2020
Penetration by product (Wood care), 2020
Penetration by product (Wallpaper), 2020
Penetration by product (Decorative chemicals), 2020
Penetration by product (Abrasives), 2020
Penetration by product (Tiling tools and accessories), 2020
Penetration by product (Paint tools & accessories), 2020
Penetration by product (Wallpaper), 2020
Frequency of purchases by sub-category, 2020
Purchase motivations (Maintain), 2020
Purchase motivations (Refurbish), 2020
Purchase motivations (Move or improve), 2020
Purchase motivations (Repair), 2020
Purchase motivations (Impulse), 2020
Purchase motivations (Trade), 2020
Purchase motivations by sub-category (Maintain), 2020
Purchase motivations by sub-category (Refurbish) 2020
Purchase motivations by sub-category (Move or improve), 2020
Purchase motivations by sub-category (Repair), 2020
Purchase motivations by sub-category (Impulse), 2020
Purchase motivations by sub-category (Trade), 2020
Average spend (Overall), 2020
Average spend (Tiles), 2020
Average spend (Tiling), 2020
Average spend (Mouldings), 2020
Average spend (Paint), 2020
Average spend (Wood care), 2020
Average spend (Wallpaper), 2020
Average spend (Decorative chemicals), 2020
Average spend (Abrasives), 2020
Average spend (Paint tools & accessories), 2020
Average spend (Tiling tools & accessories), 2020
Average spend (Wallpaper paste), 2020
Retailer usage (Tiles), 2020
Retailer usage (Tiling), 2020
Retailer usage (Mouldings), 2020
Retailer usage (Paint), 2020
Retailer usage (Wood care), 2020
Retailer usage (Wallpaper), 2020
Retailer usage (Decorative chemicals), 2020
Retailer usage (Abrasives), 2020
Retailer usage (Paint tools & accessories), 2020
Retailer usage (Tiling tools & accessories), 2020
Retailer usage (Wallpaper paste), 2020
Conversion rates, top 10 retailers, 2020
Retailer usage by demographic, 2020
Retailer drivers, 2020
Drivers of retailer choice: by retailer, 2020
Things retailers should improve on: by retailer, 2020
COVID-19: Penetration by product (Tiles), 2020
COVID-19: Penetration by product (Tiling), 2020
COVID-19: Penetration by product (Mouldings), 2020
COVID-19: Penetration by product (Paint), 2020
COVID-19: Penetration by product (Wood care), 2020
COVID-19: Penetration by product (Wallpaper), 2020
COVID-19: Penetration by product (Decorative chemicals), 2020
COVID-19: Penetration by product (Abrasives), 2020
COVID-19: Penetration by product (Tiling tools and accessories), 2020
COVID-19: Penetration by product (Paint tools & accessories), 2020
COVID-19: Penetration by product (Wallpaper paste), 2020
COVID-19: Drivers of retailer choice: by retailer, 2020List of Figures
Market size - total market, 2019-25e
Market growth - total market, 2019-25e
Market volume growth - total market, 2019-25e
Market inflation growth - total market, 2019-25e
Market size - Paint, 2019-25e
Market growth - Paint, 2019-25e
Market size - Wallpaper, 2019-25e
Market growth - Wallpaper, 2019-25e
Market size - Paint tools & accessories, 2019-25e
Market growth - Paint tools & accessories, 2019-25e
Market size - Tiles, 2019-25e
Market growth - Tiles, 2019-25e
Market size - Tiling, 2019-25e
Market growth - Tiling, 2019-25e
Market size - Wood care, 2019-25e
Market growth - Wood care, 2019-25e
Market size - Wallpaper tools & accessories, 2019-25e
Market growth - Wallpaper tools & accessories, 2019-25e
Market size - Mouldings, 2019-25e
Market growth - Mouldings, 2019-25e
Market size - Wallpaper paste, 2019-25e
Market growth - Wallpaper paste, 2019-25e
Market size - Abrasives, 2019-25e
Market growth - Abrasives, 2019-25e
Market size - Decorative chemicals, 2019-25e
Market growth - Decorative chemicals, 2019-25e
Market size - Tiling tools & accessories, 2019-25e
Market growth - Tiling tools & accessories, 2019-25e
Category growth and size by sub-category, 2020-22e
Online market size and penetration, 2019-25e
Online and offline market growth, 2019-25e
Channels of distribution, 2020e and 2025e
Decorative DIY top five market shares, 2020
Decorative DIY top five market shares change, 2019 vs 2020
B&Q market share, 2018-20
B&Q shopper demographics, 2020
B&Q customer share (overall & by category), 2020
Screwfix market share, 2018-20
Screwfix shopper demographics, 2020
Screwfix customer share (overall & by category), 2020
B&M market share, 2018-20
B&M shopper demographics, 2020
B&M customer share (overall & by category), 2020
Homebase market share, 2018-20
Homebase shopper demographics, 2020
Homebase customer share (overall & by category), 2020
Amazon market share, 2018-20
Amazon shopper demographics, 2020
Amazon customer share (overall & by category), 2020
Decorative DIY penetration by demographics & region, 2020
Tiles penetration by demographics & region, 2020
Tiling penetration by demographics & region, 2020
Mouldings by demographics & region, 2020
Paint by demographics & region, 2020
Wood care by demographics & region, 2020
Wallpaper by demographics & region, 2020
Decorative chemicals by demographics & region, 2020
Abrasives by demographics & region, 2020
Paint tools and accessories by demographics & region, 2020
Tiling tools and accessories by demographics & region, 2020
Wallpaper paste by demographics & region, 2020
Opinions on Decorative DIY, 2020
Decorative DIY research process (what they did), 2020
Decorative DIY research process (how long they spent), 2020
Decorative DIY research process (areas of research), 2020
Decorative DIY research process (staff interaction), 2020
Decorative DIY products factors of importance, 2020
Decorative DIY retailer usage, 2020
Drivers of retailer choice, 2020
Decorative DIY retailer drivers, 2020
What retailers should improve on, 2020
Decorative DIY channel usage (researching), 2020
Decorative DIY store type used (researching and browsing), 2020
Decorative DIY device used (online researching and browsing), 2020
Decorative DIY channel usage (purchasing), 2020
Decorative DIY store type used (purchasing), 2020
Decorative DIY device used (online purchasing), 2020
Decorative DIY online fulfilment, 2020
Opinions on online purchasing, 2020
Online purchasing satisfaction, 2020
Barriers to online purchase, 2020
Decorative DIY research process (views prior to purchase), 2020
Decorative DIY research process (views prior to purchase - retailer), 2020
Decorative DIY research process (views prior to purchase - budget), 2020
Rooms decorated or refurbished in the last year, 2020
DIY skill level, 2020
DIY activities undertaken in the last year, 2020
Tradespeople used in the last year, 2020
COVID-19: Interest in Decorative DIY, 2020
COVID-19: Penetration by product, 2020
COVID-19: Retailer usage, 2020
COVID-19: Drivers of retailer choice, 2020
COVID-19: What retailers should improve on, 2020
COVID-19: Reasoning for not puchasing DIY, 2020
COVID-19: Reasoning for not visiting DIY stores, 2020