Summary
"UK Gardening - 2018", report offers comprehensive insight and analysis of the gardening market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on greenstock & growing media, garden tools and garden utensils. Consumer data is based on our 2018 UK gardening survey, using a panel of 2,000 nationally representative consumers.
In 2018, gardening spend is set to grow 1.5% on 2017, driven by plants & seeds, which remain popular despite financial concerns. The tough economic conditions are clamping down on the market however as the discounters gain more traction and the majority of survey respondents citing financial constraints as preventing them from making more expensive purchases.
Scope
- Gardening is set to be worth £3.0bn in 2018
- Value merchandisers set to be the key winners in 2018
- Financial constraints are limiting category spend.
Reasons to buy
- Uncover how online will shape the gardening market over the next five years.
- Discover which retailers will become a greater threat within gardening and how other retailers can defend their share.
- Maximise sales opportunities by better understanding why shoppers buy within gardening and what encourages shoppers to select a particular retailer.
- Understand which garden type represents an "untapped opportunity" over the next five years.
- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research.
Companies Mentioned
B&Q
Homebase/ Bunnings
Wyevale Garden Centres
Dobbies
Tesco
Wilko
B&M
Blue Diamond
Notcutts
Amazon
Poundland
Home Bargains
Morrisons
'
Table of Contents
ISSUES AND STRATEGIES
Main issues in gardening:
The size of new homes is falling and ownership is changing
UK shoppers are feeling the financial pinch
Product replacement is the purchase motivation
Online threatens the existence of bricks & mortar stores
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: Greenstock & growing media
Sector size and growth: Plants & seeds
Sector size and growth: Growing media, turf & chemicals
Sector size and growth: Garden tools
Sector size and growth: Garden sundries
Sector size and growth: Clothing & accessories
Sector size and growth: Garden power tools
Sector size and growth: Garden hand tools
Sector size and growth: Garden utensils
Sector size and growth: Pots and planters
Sector size and growth: Garden containers
Sector size and growth: Watering & water
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
B&Q
Homebase/ Bunnings
Wyevale Garden Centres
Dobbies
Tesco
Wilko
B&M
Blue Diamond
Notcutts
THE CONSUMER
Headlines
Net agreement statements
Garden types
Gardening activities
Gardening skill level
Research process
Penetration and profiles
Average spend
Purchase motivation
Retailer usage
Considered and used conversion
Retailer usage
Drivers of retailer choice
Channel usage
Things retailers should improve on
METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top five retailers, financial year ending 2018
Penetration by product, 2018
Average spend by subcategory
Average spend by product
Retailer usage by subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for overall gardening, 2018
Channel usage for overall gardening, 2018
Drivers of retailer choice
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - Greenstock & growing media, 2017-23e
Market growth - Greenstock & growing media, 2017-23e
Market size - Plants & seeds, 2017-23e
Market growth - Plants & seeds, 2017-23e
Market size - Growing media, turf & chemicals , 2017-23e
Market growth - Growing media, turf & chemicals , 2017-23e
Market size - Garden tools, 2017-23e
Market growth - Garden tools, 2017-23e
Market size - Garden sundries, 2017-23e
Market growth - Garden sundries, 2017-23e
Market size - Clothing & accessories, 2017-23e
Market growth - Clothing & accessories, 2017-23e
Market size - Garden power tools, 2017-23e
Market growth - Garden power tools, 2017-23e
Market size - Garden hand tools, 2017-23e
Market growth - Garden hand tools, 2017-23e
Market size - Garden utensils, 2017-23e
Market growth - Garden utensils, 2017-23e
Market size - Pots and planters, 2017-23e
Market growth - Pots and planters, 2017-23e
Market size - Garden containers, 2017-23e
Market growth - Garden containers, 2017-23e
Market size - Watering & water, 2017-23e
Market growth - Watering & water, 2017-23e
Category growth and size by greenstock and growing media, garden tools and garden utensils, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 gardening retailers, 2018e
Change in share among top 10 gardening retailers on 2017
Gardening market share for B&Q, 2016-18e
Retailer demographics for B&Q, 2018
Customer share overall by category for B&Q, 2018
Gardening market share for Homebase/ Bunnings, 2016-18e
Retailer demographics for Homebase/ Bunnings, 2018
Customer share overall by category for Homebase/ Bunnings, 2018
Gardening market share for Wyevale Garden Centres, 2016-18e
Retailer demographics for Wyevale Garden Centres, 2018
Customer share overall by category for Wyevale Garden Centres, 2020
Gardening market share for Dobbies, 2016-18e
Retailer demographics for Dobbies, 2018
Customer share overall by category for Dobbies, 2018
Gardening market share for Tesco, 2016-18e
Retailer demographics for Tesco, 2018
Customer share overall by category for Tesco, 2018
Gardening market share for Wilko, 2016-18e
Retailer demographics for Wilko, 2018
Customer share overall by category for Wilko, 2018
Net agreement statements, 2018
Penetration of different outdoor gardening areas, 2018
Gardening activities undertaken in the past year, 2018
Gardening skill level, 2018
Research process for gardening, 2018
Time spent on research process for gardening, 2018
What did customers research when buying gardening, 2018
Overall penetration for gardening, 2018
Profile by demographic for gardening, 2018
Penetration by region for gardening, 2018
Overall penetration for greenstock & growing media, 2018
Penetration by demographic for greenstock & growing media, 2018
Overall penetration for garden tools, 2018
Penetration by demographic for garden tools, 2018
Overall penetration for garden utensils, 2018
Penetration by demographic for garden utensils, 2018
Purchase motivation for overall gardening and subcategory, 2018
Importance of different purchase factors, overall gardening, 2018
Retailer usage for overall gardening, 2018
Considered and used conversion by retailer, 2018
Retailer usage for overall gardening, 2018
Channel usage for overall gardening, 2018
Online delivery fulfilment for gardening, 2018
