Summary
The "Outdoor Furniture, 2018", report offers comprehensive insight and analysis of the outdoor furniture market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on dining and lounging furniture, dining and heating and decorative accessories. Consumer data is based on our 2018 UK outdoor furniture survey, using a panel of 2,000 nationally representative consumers.
Outdoor furniture is set to outperform the gardening market in 2018 as the better weather, wage growth, and increasing view from consumers that their gardens are an additional room, drive purchases. However, as the customer journey becomes more multichannel, retailers must adjust their offer accordingly.
Scope
- Outdoor furniture will outperform the overall gardening market in 2018 as the better weather and shoppers increasingly seeing their garden as a social space drives growth.
- Homebase is set to be the biggest loser in outdoor furniture as it attempts to recover from Wesfarmers' disastrous stewardship of the business.
- Buying outdoor furniture is becoming more of a multichannel journey as close to a third of shoppers which purchased online conducted instore research.
Reasons to buy
- Uncover how online will shape the outdoor furniture market over the next five years.
- Find out how stores will be affected by this increasing shift towards multichannel.
- Discover which retailers will become a greater threat within outdoor furniture and how other retailers can defend their share.
- Maximise sales opportunities by better understanding why shoppers buy new garden furniture and what encourages shoppers to select a particular retailer.
- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research?
Companies Mentioned
B&Q
Homebase
Wyevale
Argos
John Lewis
B&M
IKEA
The Range
Tesco
Amazon
Local independent garden centres
Wilko
The Range
Asda
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Table of Contents
ISSUES AND STRATEGIES
Main issues in outdoor furniture:
Outdoor furniture set to become more multichannel
Discounters set to become a greater threat in this sector
Design set to become more important
Improving store environment is essential
Strategies for success
THE MARKET
The sector at a glance
Overall sector size and growth
Sector size and growth: dining furniture
Sector size and growth: lounging furniture
Sector size and growth: decorative accessories
Sector size and growth: Shelter
Sector size and growth: Lighting
Sector size and growth: heating
Category growth and size by sub-category, 2018-20e
Online dynamics
Channels of distribution
THE RETAILERS
Retailer prospects
Market shares
Retailer profiles
B&Q
Homebase
Wyevale
Argos
John Lewis
B&M
IKEA
The Range
Tesco
Amazon
THE CONSUMER
Headlines
Net agreement statements
Research process
Penetration and profiles
Average spend
Purchase motivation
Price/ quality concerns
Retailer usage
Considered and used conversion
Channel usage
Drivers of retailer choice
METHODOLOGY
What is included
Market sizing
List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top 10 retailers, latest financial year
Penetration by product, 2018
Average spend by subcategory
Average spend by product
Room purchased for overall outdoor furniture, 2018
Retailer usage by subcategory, 2018
Retailer usage by demographics, 2018
Considered, used and conversion for overall outdoor furniture, 2018
Channel usage for overall outdoor furniture, 2018
Channel usage for dining and lounging furniture, 2018
Channel usage for dining and heating, 2018
Channel usage for other outdoor furniture, 2018
Drivers of retailer choice
Drivers of retailer choice by customer, 2018
Online fulfilment for outdoor furniture, 2018
List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - dining furniture, 2017-23e
Market growth - dining furniture, 2017-23e
Market size - lounging furniture, 2017-23e
Market growth - lounging furniture, 2017-23e
Market size - decorative accessories, 2017-23e
Market growth - decorative accessories, 2017-23e
Market size - shelter, 2017-23e
Market growth - shelter, 2017-23e
Market size - lighting, 2017-23e
Market growth - lighting, 2017-23e
Market size - heating, 2017-23e
Market growth - heating, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 outdoor furniture retailers, 2018e
Change in share among top 10 outdoor furniture retailers on 2017
Outdoor furniture market share for B&Q, 2016-18e
Retailer demographics for B&Q, 2018
Customer share overall by category for B&Q, 2018
Outdoor furniture market share for Homebase, 2016-18e
Retailer demographics for Homebase, 2018
Customer share overall by category for Homebase, 2018
Outdoor furniture market share for Wyevale, 2016-18e
Retailer demographics for Wyevale, 2018
Customer share overall by category for Wyevale, 2020
Outdoor furniture market share for Argos, 2016-18e
Retailer demographics for Argos, 2018
Customer share overall by category for Argos, 2018
Outdoor furniture market share for John Lewis, 2016-18e
Retailer demographics for John Lewis, 2018
Customer share overall by category for John Lewis, 2018
Outdoor furniture market share for B&M, 2016-18e
Retailer demographics for B&M, 2018
Customer share overall by category for B&M, 2018
Overall penetration for outdoor furniture, 2018
Profile by demographic for outdoor furniture, 2018
Penetration by region for outdoor furniture, 2018
Overall penetration for dining furniture, 2018
Profile by demographic for dining furniture, 2018
Penetration by region for dining furniture, 2018
Overall penetration for lounging furniture, 2018
Profile by demographic for lounging furniture, 2018
Penetration by region for lounging furniture, 2018
Overall penetration for decorative accessories, 2018
Profile by demographic for decorative accessories, 2018
Penetration by region for decorative accessories, 2018
Overall penetration for shelter, 2018
Profile by demographic for shelter, 2018
Penetration by region for shelter, 2018
Overall penetration for lighting, 2018
Profile by demographic for lighting, 2018
Penetration by region for lighting, 2018
Overall penetration for heating, 2018
Profile by demographic for heating, 2018
Penetration by region for heating, 2018
Net agreement statements, 2018
Research process for outdoor furniture, 2018
What did customers research when buying outdoor furniture, 2018
Time spent on research process for outdoor furniture, 2018
Purchase motivation for overall outdoor furniture and subcateogry, 2018
Factors of importance, overall outdoor furniture, 2018
Retailer consideration and usage for overall outdoor furniture, 2018
Retailer usage by demographic for overall outdoor furniture, 2018
Drivers of retailer choice, overall outdoor furniture, 2018
Drivers of retailer choice, overall outdoor furniture by demogrpahic, 2018
Channel usage for researching overall outdoor furniture, 2018
Channel usage for purchasing overall outdoor furniture, 2018
Why buy outdoor furniture online, 2018
Online fulfilment for outdoor furniture, 2018
