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Table of Contents
THE HOT ISSUES
Market drivers and inhibitors
Main issues in online pureplays in clothing & footwear
Excessive discounting to hinder long-term growth
Consolidation driving up shopper expectations
Sustainability poses a real threat to fastfashion
Marketing spend is essential for online pureplays
Strategies for success
WHAT PEOPLE BUY
Definition and methodology
Headlines
Online clothing & footwear market size
Online share of total clothing & footwear market
Online clothing & footwear spend per head
Online pureplays in clothing & footwear market size
Multichannel players in online clothing & footwear market size
Growth rates by channel
Online pureplays' share of the UK clothing & footwear market and online clothing & footwear market
Online pureplays in clothing & footwear market size: womenswear
Online pureplays in clothing & footwear market size: menswear
WHO PEOPLE SHOP WITH
Headlines
Market positioning chart
Market shares of top eight players
Five year growth of top eight players
Market shares of top eight players: womenswear
Market shares of top eight players: menswear
Anticipated changes in share of top eight players
Five year market shares of top eight players
Comparative metrics
Visitor share, purchaser share and conversion
Retailer profile: ASOS
Retailer profile: Amazon
Retailer profile: Very.co.uk
Retailer profile: boohoo.com
Retailer profile: PrettyLittleThing
Retailer profile: Zalando
Retailer profile: Jacamo
Retailers to watch
HOW AND WHY PEOPLE SHOP
Headlines
Who shops
Who visits: penetration
Who shops: penetration
Who visits: profile
Who shops: profile
Who shops: ASOS profile
Who shops: Amazon profile
Who shops: Very.co.uk profile
Who shops: PrettyLittleThing profile
Who shops: boohoo.com profile
The shopper journey
Device penetration
Time spent browsing before purchasing
Preferred delivery method
Satisfaction of shoppers
Shopper motivations
Drivers of online shopping
Subscriptions to non-food deilvery saver schemes
Features of online clothing & footwear pureplays
METHODOLOGY
What is included
List of Tables
Anticipated changes in share of online clothing & footwear market, to 2020
Five year market shares: Share of online clothing & footwear pureplays market, 2014 to 2019e
Five year market shares: Share of online clothing & footwear market, 2014 to 2019e
Five year market shares: Share of clothing & footwear market, 2014 to 2019e
Comparative metrics for leading retailers
Visitor share, purchaser share and conversion, 2019
Features of online clothing & footwear pureplays, 2019
List of Figures
Online clothing & footwear: size of the market, 2014 - 2024e
Online clothing & footwear: share of total clothing & footwear market, 2014 - 2024e
Online clothing & footwear spend per head, 2018 - 2024e
Overall online pureplays in clothing & footwear: size of the market, 2014 - 2024e
Multichannel players in online clothing & footwear: size of the market, 2014 - 2024e
Overall online pureplays in clothing & footwear: growth rates versus key channels, 2014 - 2024e
Online pureplays' share of total clothing & footwear and online clothing & footwear: 2014, 2019e and 2024e
Online clothing & footwear: size of the womenswear market, 2014 - 2024e
Online clothing & footwear: size of the menswear market, 2014 - 2024e
Online pureplays: market positioning
Market shares of top 8 players: Share of clothing & footwear online pureplays market, 2018 and 2019e
Market shares of top 8 players: Share of online clothing & footwear market, 2018 and 2019e
Market shares of top 8 players: Share of clothing & footwear market, 2018 and 2019e
Top 8 online pureplay retailers' growth between 2014 - 2019e
Market shares of top 8 players: Share of clothing & footwear online pureplays womenswear market, 2018 and 2019e
Market shares of top 8 players: Share of clothing & footwear online pureplays menswear market, 2018 and 2019e
ASOS' share of the online pureplays in clothing & footwear market, 2014 - 2019e
ASOS shopper penetration by demographic, 2019
Where ASOS shoppers also shopped in the past year for womenswear, 2019
Where ASOS shoppers also shopped in the past year for menswear, 2019
Amazon's share of the online pureplays in clothing & footwear market, 2014 - 2019e
Amazon shopper penetration by demographic, 2019
Where Amazon shoppers also shopped in the past year for womenswear, 2019
Where Amazon shoppers also shopped in the past year for menswear, 2019
Very.co.uk's share of the online pureplays in clothing & footwear market, 2014 - 2019e
Very.co.uk shopper penetration by demographic, 2019
Where Very.co.uk shoppers also shopped in the past year for womenswear, 2019
Where Very.co.uk shoppers also shopped in the past year for menswear, 2019
boohoo.com's share of the online pureplays in clothing & footwear market, 2014 - 2019e
boohoo.com shopper penetration by demographic, 2019
Where boohoo.com shoppers also shopped in the past year for womenswear, 2019
Where boohoo.com shoppers also shopped in the past year for menswear, 2019
PrettyLittleThing's share of the online pureplays in clothing & footwear market, 2014 - 2019e
PrettyLittleThing shopper penetration by demographic, 2019
Where PrettyLittleThing shoppers also shopped in the past year for womenswear, 2019
Zalando's share of the online pureplays in clothing & footwear market, 2014 - 2019e
Zalando shopper penetration by demographic, 2019
Where Zalando shoppers also shopped in the past year for womenswear, 2019
Where Zalando shoppers also shopped in the past year for menswear, 2019
Jacamo's share of the online pureplays in clothing & footwear market, 2014 - 2019e
Jacamo shopper penetration by demographic, 2019
Where Jacamo shoppers also shopped in the past year for menswear, 2019
Penetration of consumers who visited an online pureplay in clothing & footwear in the past 12 months, overall and by demographic, 2019
Penetration of consumers who visited an online pureplay in clothing & footwear in the past 12 months, overall and by demographic, 2018
Penetration of consumers who shopped at an online pureplay in clothing & footwear in the past 12 months,overall and by demographic, 2019
Penetration of consumers who shopped at an online pureplay in clothing & footwear in the past 12 months,overall and by demographic, 2018
Profile of an online pureplay in clothing & footwear visitor, by demographic, 2019
Profile of an online pureplay in clothing & footwear visitor, by demographic, 2018
Profile of an online pureplay in clothing & footwear shopper, by demographic, 2019
Profile of an online pureplay in clothing & footwear shopper, by demographic, 2018
Profile of consumers who shopped at ASOS, 2019
Profile of consumers who shopped at Amazon, 2019
Profile of consumers who shopped at Very.co.uk, 2019
Profile of consumers who shopped at PrettyLittleThing, 2019
Profile of consumers who shopped at boohoo.com, 2019
Device penetration, 2018 and 2019
Time spent browsing before purchasing, 2019
Preferred delivery method: online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2019
Satisfaction of shoppers: online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2019
Drivers of online shopping, 2019
Subscriptions to non-food delivery saver schemes: online pureplay in clothing & footwear shoppers versus online clothing & footwear shoppers, 2019