Summary
Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The personal hygiene market consists of the retail sale of antiperspirants and deodorants, bath and shower products, and soap. The antiperspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soaps and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 exchange rates.
- The Italian personal hygiene market had total revenues of $1,398.4m in 2018, representing a compound annual growth rate (CAGR) of 1.5% between 2014 and 2018.
- Market consumption volume increased with a CAGR of 0.35% between 2014 and 2018, to reach a total of 424.1 million units in 2018.
- Economic challenges during the review period affected market growth.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Italy
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal hygiene market with five year forecasts by both value and volume
Reasons to buy
- What was the size of the Italy personal hygiene market by value in 2018?
- What will be the size of the Italy personal hygiene market in 2023?
- What factors are affecting the strength of competition in the Italy personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitiors in Italy's personal hygiene market?
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Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Beiersdorf AG
Bolton Group
Henkel AG & Co. KGaA
Unilever N.V.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Italy personal hygiene market value: $ million, 2014-18
Table 2: Italy personal hygiene market volume: million units, 2014-18
Table 3: Italy personal hygiene market category segmentation: $ million, 2018
Table 4: Italy personal hygiene market geography segmentation: $ million, 2018
Table 5: Italy personal hygiene market share: % share, by value, 2018
Table 6: Italy personal hygiene market distribution: % share, by value, 2018
Table 7: Italy personal hygiene market value forecast: $ million, 2018-23
Table 8: Italy personal hygiene market volume forecast: million units, 2018-23
Table 9: Beiersdorf AG: key facts
Table 10: Beiersdorf AG: key financials ($)
Table 11: Beiersdorf AG: key financials (€)
Table 12: Beiersdorf AG: key financial ratios
Table 13: Bolton Group: key facts
Table 14: Henkel AG & Co. KGaA: key facts
Table 15: Henkel AG & Co. KGaA: key financials ($)
Table 16: Henkel AG & Co. KGaA: key financials (€)
Table 17: Henkel AG & Co. KGaA: key financial ratios
Table 18: Unilever N.V.: key facts
Table 19: Unilever N.V.: key financials ($)
Table 20: Unilever N.V.: key financials (€)
Table 21: Unilever N.V.: key financial ratios
Table 22: Italy size of population (million), 2014-18
Table 23: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 24: Italy gdp (current prices, $ billion), 2014-18
Table 25: Italy inflation, 2014-18
Table 26: Italy consumer price index (absolute), 2014-18
Table 27: Italy exchange rate, 2014-18
List of Figures
Figure 1: Italy personal hygiene market value: $ million, 2014-18
Figure 2: Italy personal hygiene market volume: million units, 2014-18
Figure 3: Italy personal hygiene market category segmentation: % share, by value, 2018
Figure 4: Italy personal hygiene market geography segmentation: % share, by value, 2018
Figure 5: Italy personal hygiene market share: % share, by value, 2018
Figure 6: Italy personal hygiene market distribution: % share, by value, 2018
Figure 7: Italy personal hygiene market value forecast: $ million, 2018-23
Figure 8: Italy personal hygiene market volume forecast: million units, 2018-23
Figure 9: Forces driving competition in the personal hygiene market in Italy, 2018
Figure 10: Drivers of buyer power in the personal hygiene market in Italy, 2018
Figure 11: Drivers of supplier power in the personal hygiene market in Italy, 2018
Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in Italy, 2018
Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in Italy, 2018
Figure 14: Drivers of degree of rivalry in the personal hygiene market in Italy, 2018
Figure 15: Beiersdorf AG: revenues & profitability
Figure 16: Beiersdorf AG: assets & liabilities
Figure 17: Henkel AG & Co. KGaA: revenues & profitability
Figure 18: Henkel AG & Co. KGaA: assets & liabilities
Figure 19: Unilever N.V.: revenues & profitability
Figure 20: Unilever N.V.: assets & liabilities
