Pain Management in the U.S.: Consumer Strategies

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111 Pages - MSPF10186
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Understanding how consumers treat and manage their physical pain is fundamental to market participants' product and marketing strategies: it reveals pain sufferers' relationships with and among key market constituents, according to the nature of their pain. These relationships span a gamut of traditional and alternative healthcare practitioners, and prescription and non-prescription drugs, as well as vitamins and supplements, home remedies, diet and health and more. The relationships are informed by not only who and what pain sufferers choose to treat their pain but also by their attitudes towards those constituents, all the while assessing these relationships over time.

Pain Management in the U.S.: Consumer Strategies provides industry participants with an organized, insight-driven roadmap to navigating consumers' pain treatment and management strategies, helping to leverage market opportunity. The report focuses on how adults approach and treat their physical pain, emphasizing consumer survey analysis, including trends over time. The report studies two distinct groups: pain sufferers and adults who have selected illnesses/conditions strongly associated with physical pain and pain management. Demographic analysis of these groups is woven into report analysis. Content is further segmented by the nature of consumers' physical pain and chosen pain treatment methods and outcomes.

To assess the nature of consumers' physical pain, the report delves into its characterization as chronic or acute pain, the intensity of pain, and the type/source of pain reported; as well as the purpose for which selected pain relievers are used.

To assess chosen pain treatment methods and outcomes, the report studies the variety of methods pain sufferers chose to treat their pain, including prescription drugs, by type; non-prescription drugs, by type; healthcare practitioners, by type; vitamins and supplements, by type; and food, vitamin and home treatments, by type. In each case, method of use and obtainment of pain relief are included.

Content is also segmented according to illness sufferers' attitudes and behaviors toward a range of topics pertinent to pain treatment and management, including:

Quality of life, health and diet and weight management attitudes
Approaches to pain and illness
Attitudes toward prescription and non-prescription medication
Drug marketing and packaging
Doctor relationships
Health information gathering and assessment
Attitudes toward alternative and homeopathic medicine
Interest in homeopathic and functional pain medication

The report also provides comparative analysis, for example pain sufferers' approaches to minor, everyday pain versus the worst imaginable pain; or via targeted cross-tabbing analysis.

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CHAPTER 1: EXECUTIVE SUMMARY
PAIN AILMENTS AND SUFFERERS
Living with pain
Responding to pain and sickness: a nuanced approach
Gathering health information: boon and bane?
Pain-centric ailments
Demographic focus
Pain sufferers
PAIN TREATMENT MANAGEMENT, METHODS AND OUTCOMES
Managing pain
The role of the healthcare practitioner
Patient attitudes
Treatment methods and outcomes
Alternative, homeopathic and functional solutions
PAIN MEDICATION
Attitudes toward prescription and non-prescription medicine
Attitudes toward drug packaging and pharmaceutical company information
Use of medications to treat pain-causing illness
Prescription drugs used for pain
Non-prescription drugs used for pain
Vitamins and supplements
Menstrual pain
CHAPTER 2: INTRODUCTION AND OVERVIEW
WHAT IS PAIN?
Inherent subjectivity
Self-reporting is key
Disease or symptom?
Classifying pain
Nociceptive pain vs. neuropathic pain
Acute pain vs. chronic pain vs. cancer pain
LIVING WITH PAIN
Quality of life: the average adult’s quest; the pain sufferer’s Holy Grail?
Medication: important to enhancing quality of life
Table 2-1: Qualify of Life Attitudes: Adults Reporting Moderate-to-Severe Suffering, by
Illness/Condition, 2016
Health and diet play a role
Table 2-2: Diet and Nutrition Attitudes: Adults Reporting Moderate-to-Severe Suffering, by
Illness/Condition, 2016
Exercise and weight management
Table 2-3: Exercise and Weight Management Attitudes: Adults Reporting Moderate-to-Severe
Suffering, by Illness/Condition, 2016
HIGH DEMAND FOR PAIN RELIEF REMEDIES
GROWTH IN ALTERNATIVE THERAPIES
CHAPTER 3: PAIN AILMENTS AND SUFFERERS
RESPONDING TO PAIN AND SICKNESS: A NUANCED APPROACH
Table 3-1: How Consumers Respond to Pain and Sickness: Adults Reporting Moderate-to-
Severe Suffering, by Illness/Condition, 2016
GATHERING HEALTH INFORMATION: BOON AND BANE?
Table 3-2: Health Information Sources and Uses: Adults Reporting Moderate-to-Severe Suffering, by Illness/Condition, 2016
PAIN-CENTRIC AILMENTS
Table 3-3: Ailments/Conditions Had in Last 12 months, by Type, 2007-2016
Demographic focus: Chronic joint pain and arthritis sufferers
Table 3-4: Patterns for Chronic Joint Pain Symptom and Arthritis, by Demographic, 2014
Demographic focus: Heart disease, cancer and kidney sufferers
Table 3-5: Patterns for Heart Disease, Cancer and Kidney Disease Sufferers, by Demographic,2014
Demographic focus: Migraine, lower back pain, neck pain and face/jaw pain sufferers
Table 3-6: Percent of Adults with Migraine, Lower Back Pain, Neck Pain and Face/Jaw Pain, by
Demographic, 2014
PAIN SUFFERERS
More than 100 million strong
Table 3-7: Adults Who Have Suffered Physical Pain Limiting Everyday Function in Last 12 Months, 2016
Table 3-8: Physical Pain Suffered in Past 12 Months: Type of Pain and Type of Pain Suffered from Most, 2016
Acute pain versus chronic pain
Table 3-9: Physical Pain Suffered from Most in Past 12 Months: Acute vs. Chronic Pain, 2016
Acute pain versus chronic pain, by type of pain
Table 3-10: Types of Physical Pain Suffered from Most in Past 12 Months: Acute vs. Chronic Pain, 2016
Intensity of pain
Table 3-11: Physical Pain Suffered from Most in Past 12 Months: Ranked Intensity of Pain, 2016
Intensity of pain: acute pain versus chronic pain
Table 3-12: Physical Pain Limiting Functioning Most: Acute vs. Chronic, by Intensity of Pain,2016
Intensity of pain, by type of pain
Table 3-13: Physical Pain Limiting Functioning Most: Type and Intensity of Pain, 2016
CHAPTER 4: PAIN TREATMENT MANAGEMENT, METHODS AND OUTCOMES
MANAGING PAIN
Approaches to treating minor, everyday pain vs. the worst imaginable pain
Table 4-1: Preferred Approach to Managing Pain: Minor Everyday Pain vs. Worst Pain Imaginable, 2016
Approaches influenced by whether pain is acute or chronic
Table 4-2: Preferred Approach to Managing Minor Everyday Pain: Acute vs. Chronic Pain Sufferers, 2016
Table 4-3: Preferred Approach to Managing Worst Pain Imaginable: Acute vs. Chronic Pain Sufferers, 2016
THE ROLE OF HEALTHCARE PRACTITIONERS
Types of professionals visited
Table 4-4: Health Professionals Visited in Last 12 months, by Type of Professional, 2007-2016
Traditional vs. alternative healthcare practitioners
Table 4-5: Who Pain Sufferers Visit to Treat Pain: Traditional Healthcare Practitioner,
Alternative Healthcare Practitioner, and Counseling/Therapy Practitioner, 2016
Table 4-6: Healthcare Practitioners Consumers Visit to Treat Pain: Traditional, Alternative, and
Counseling/Therapy, by OTC, Prescription and Opioid Prescription Pain Medication Usage,2016
Table 4-7: Who Consumers Visit to Treat Pain: Got Relief vs. No Relief, by Type of Professional,2016
Patient attitudes toward their doctor
Table 4-8: Attitudes Toward Their Doctor: Adults Reporting Moderate-to-Severe Suffering, by
Illness/Condition, 2016
Patient attitudes toward doctor recommendations for medication
Table 4-9: Doctor Medication Recommendations: Adults Reporting Moderate-to-Severe
Suffering, by Illness/Condition, 2016
Patient attitudes toward doctors as guide and information source
Table 4-10: Doctor as Guide and Information Source: Adults Reporting Moderate-to-Severe
Suffering, by Illness/Condition, 2016
TREATMENT METHODS AND OUTCOMES
OTC remedies: widely used, offering reliable expectation of relief
Table 4-11: Over-the-Counter Medication: Used to Treat Pain and Relief from Pain, 2016
More than 9 in 10 pain sufferers who use prescription medication obtain pain relief
Table 4-12: Prescription Medication: Used to Treat Pain and Relief from Pain, 2016
The role of professional office treatments
Table 4-13: Professional Treatments Used to Treat Pain: Got Relief vs. No Relief, by Treatment,2016
The role of food, vitamin and home treatments
Table 4-14: Food, Vitamin and Home Treatments Used to Treat Pain: Got Relief vs. No Relief,
by Treatment, 2016
Table 4-15: Food, Vitamin and Home Treatments Used to Treat Pain: Usage Indexes by
Treatment Type, Alternative vs. Traditional Medicine Product Purchasers, 2016
ALTERNATIVE, HOMEOPATHIC AND FUNCTIONAL SOLUTIONS
Table 4-16: Consumer Degree of Preference of Alternative Medicine to Standard Medical
Practices and Trust in Homeopathic Medicine, 2004-2016
Attitudes toward alternative and homeopathic medicine impede mainstream acceptance
Table 4-17: Consumer Preference of Alternative Medicine to Standard Medical Practices and
Trust In Homeopathic Medicine: Adults Reporting Moderate-to-Severe Suffering, by Illness/Condition, 2016
Table 4-18: Who Pain Sufferers Visit to Treat Pain: Traditional Healthcare Practitioner,
Alternative Healthcare Practitioner, and Counseling/Therapy Practitioner, 2016
Pain sufferers exhibit interest in homeopathic and functional pain medication
Table 4-19: Interest in Retail Products to Treat Physical Pain, by Product Attribute, 2016
CHAPTER 5: PAIN MEDICATION
TAKING THE CONSUMERS’ PULSE ON DRUG EFFICACY, BRANDING, PACKAGING AND INFORMATION
Attitudes toward prescription and non-prescription medicine
Table 5-1: Attitudes Toward Prescription and Non-Prescription Medicine: Adults Reporting
Moderate-to-Severe Suffering, by Illness/Condition, 2016
Attitudes toward drug packaging and pharmaceutical company information
Table 5-2: Attitudes Toward Drug Packaging and Pharmaceutical Company Information: Adults
Reporting Moderate-to-Severe Suffering, by Illness/Condition, 2016
USE OF MEDICATIONS TO TREAT PAIN-CAUSING ILLNESS
Table 5-3: OTC vs. Prescription Drug Use for Illness: Backache, Migraine, Osteoarthritis,
Rheumatoid Arthritis and Chronic Pain, 2007-2016
Table 5-4: OTC vs. Prescription Drug Use for Menstrual Pain, 2007-2016
PRESCRIPTION DRUGS USED FOR PAIN
Prescription drug use: trends over time
Table 5-5: Percent of U.S. Population That Has Used At Least One Prescription Drug in the Past 30 Days, 1988-2012
Table 5-6: Percent of U.S. Population That Has Used At Least Three Prescription Drugs in the
Past 30 Days, 1988-2012
Prescription medications used to treat pain
Table 5-7: Prescription Medication Used to Treat Pain, by Medication Type, 2016
High degree of reported efficacy
Table 5-8: Prescription Medication: Used to Treat Pain and Relief from Pain, 2016
Opioid prescription analgesic usage
Table 5-9: Prescribed Outpatient Opioid Use and Expense Trends: 2002-2012
Table 5-10: Prescription Opioid Analgesic Use in Past 30 Days, by Selected Demographic, 2011-2012
NON-PRESCRIPTION DRUGS USED FOR PAIN
Table 5-11: Over-The-Counter Medication: Used to Treat Pain and Relief from Pain, 2016
Table 5-12: Over-The-Counter Medication Used to Treat Pain, By Medication Type, 2016
Non-prescription headache and pain relievers
Table 5-13: Non-Prescription Headache/Pain Reliever Usage, 2004-2016
Table 5-14: Non-Prescription Headache/Pain Reliever Usage Purposes, 2016
Table 5-15: Non-Prescription Headache/Pain Reliever Usage Purposes, 2004-2016
Table 5-16: Non-Prescription Headache/Pain Reliever Use and Usage Frequency, by Selected
Illness/Condition, 2016
Table 5-17: Non-Prescription Headache/Pain Relievers: Consumer Usage Rates for Top Ten
Brands, 2006, 2011, and 2016
Table 5-18: Non-Prescription Over-the-Counter Pain Relievers: Consumer Usage Rates for Top
Ten Brands, 2006, 2011, and 2016
Table 5-19: Non-Prescription Pain Relievers Used Most, by Purpose of Pain Reliever Use, 2016
Pain relieving rubs/liquids/wraps
Table 5-20: Usage Rates for Non-Prescription Pain-Relieving Rubs/Liquids/Wraps, 2004-2016
Table 5-21: Non-Prescription Pain Relieving Rubs/Liquids/Wrap Use and Usage Purpose, by
Selected Illness/Condition, 2016
VITAMINS AND SUPPLEMENTS
Table 5-22: Attitudes Toward Vitamins: Adults Reporting Moderate-to-Severe Suffering, by
Illness/Condition, 2016
Table 5-23: Vitamin/Mineral/Supplement Use and Usage Frequency: Adults Reporting
Moderate-to-Severe Suffering, by Illness/Condition, 2016
Table 5-24: Vitamin/Mineral/Supplement Use and Types Used: Adults Reporting Moderate-to-
Severe Suffering, by Illness/Condition, 2016
MENSTRUAL PAIN
Table 5-25: Menstrual Pain Sufferers: Indexes for Pain Relieving Rubs/Liquids/Wraps and
Headache/Pain Reliever Use and Usage Purpose, 2016
APPENDIX
CONSUMER SURVEY METHODOLOGY
Terms and definitions

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