Summary
The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Key Highlights
- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $164,652.3 million in 2021.The Mexico was the fastest growing country, with a CAGR of 19% over the 2017-21 period.
- Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $153,338.1 million in 2021. This was followed by Canada and Mexico, with a value of $8,800.8 and $2,513.4 million, respectively.
- The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $210,694.0 million in 2026, followed by Canada and Mexico with expected values of $13,043.0 and $4,081.6 million, respectively.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising Market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising Market
- Leading company profiles reveal details of key digital advertising Market players’ NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising Market with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country
Reasons to Buy
- What was the size of the NAFTA digital advertising Market by value in 2021?
- What will be the size of the NAFTA digital advertising Market in 2026?
- What factors are affecting the strength of competition in the NAFTA digital advertising Market?
- How has the Market performed over the last five years?
- What are the main segments that make up the NAFTA digital advertising Market?
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Table of Contents
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA Digital Advertising
2.1. Industry Outlook
3 Digital Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in Mexico
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Digital Advertising in The United States
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Company Profiles
9.1. Alphabet Inc
9.2. Mercado Latino Inc
9.3. Meta Platforms, Inc.
9.4. Amazon.com, Inc.
9.5. Microsoft Corporation
10 Appendix
10.1. Methodology
10.2. About MarketLine
List of Tables
Table 1: NAFTA countries digital advertising industry, revenue ($m), 2017-26
Table 2: NAFTA countries digital advertising industry, revenue ($m), 2017-21
Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2021-26
Table 4: Canada digital advertising market value: $ million, 2017-21
Table 5: Canada digital advertising market category segmentation: % share, by value, 2017-2021
Table 6: Canada digital advertising market category segmentation: $ million, 2017-2021
Table 7: Canada digital advertising market geography segmentation: $ million, 2021
Table 8: Canada digital advertising market value forecast: $ million, 2021-26
Table 9: Canada size of population (million), 2017-21
Table 10: Canada gdp (constant 2005 prices, $ billion), 2017-21
Table 11: Canada gdp (current prices, $ billion), 2017-21
Table 12: Canada inflation, 2017-21
Table 13: Canada consumer price index (absolute), 2017-21
Table 14: Canada exchange rate, 2017-21
Table 15: Mexico digital advertising market value: $ million, 2017-21
Table 16: Mexico digital advertising market category segmentation: % share, by value, 2017-2021
Table 17: Mexico digital advertising market category segmentation: $ million, 2017-2021
Table 18: Mexico digital advertising market geography segmentation: $ million, 2021
Table 19: Mexico digital advertising market value forecast: $ million, 2021-26
Table 20: Mexico size of population (million), 2017-21
Table 21: Mexico gdp (constant 2005 prices, $ billion), 2017-21
Table 22: Mexico gdp (current prices, $ billion), 2017-21
Table 23: Mexico inflation, 2017-21
Table 24: Mexico consumer price index (absolute), 2017-21
Table 25: Mexico exchange rate, 2017-21
Table 26: United States digital advertising market value: $ billion, 2017-21
Table 27: United States digital advertising market category segmentation: % share, by value, 2017-2021
Table 28: United States digital advertising market category segmentation: $ billion, 2017-2021
Table 29: United States digital advertising market geography segmentation: $ billion, 2021
Table 30: United States digital advertising market value forecast: $ billion, 2021-26
Table 31: United States size of population (million), 2017-21
Table 32: United States gdp (constant 2005 prices, $ billion), 2017-21
Table 33: United States gdp (current prices, $ billion), 2017-21
Table 34: United States inflation, 2017-21
Table 35: United States consumer price index (absolute), 2017-21
Table 36: United States exchange rate, 2017-21
Table 37: Alphabet Inc: key facts
Table 38: Alphabet Inc: Annual Financial Ratios
Table 39: Alphabet Inc: Key Employees
Table 40: Mercado Latino Inc: key facts
Table 41: Mercado Latino Inc: Key Employees
Table 42: Meta Platforms, Inc.: key facts
Table 43: Meta Platforms, Inc.: Annual Financial Ratios
Table 44: Meta Platforms, Inc.: Key Employees
Table 45: Meta Platforms, Inc.: Key Employees Continued
Table 46: Amazon.com, Inc.: key facts
Table 47: Amazon.com, Inc.: Annual Financial Ratios
Table 48: Amazon.com, Inc.: Key Employees
Table 49: Amazon.com, Inc.: Key Employees Continued
Table 50: Microsoft Corporation: key facts
Table 51: Microsoft Corporation: Annual Financial Ratios
Table 52: Microsoft Corporation: Key Employees
Table 53: Microsoft Corporation: Key Employees Continued
List of Figures
Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2017-26
Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2017-21
Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2021-26
Figure 4: Canada digital advertising market value: $ million, 2017-21
Figure 5: Canada digital advertising market category segmentation: $ million, 2017-2021
Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2021
Figure 7: Canada digital advertising market value forecast: $ million, 2021-26
Figure 8: Forces driving competition in the digital advertising market in Canada, 2021
Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2021
Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2021
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2021
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2021
Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2021
Figure 14: Mexico digital advertising market value: $ million, 2017-21
Figure 15: Mexico digital advertising market category segmentation: $ million, 2017-2021
Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2021
Figure 17: Mexico digital advertising market value forecast: $ million, 2021-26
Figure 18: Forces driving competition in the digital advertising market in Mexico, 2021
Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2021
Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2021
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2021
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2021
Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2021
Figure 24: United States digital advertising market value: $ billion, 2017-21
Figure 25: United States digital advertising market category segmentation: $ billion, 2017-2021
Figure 26: United States digital advertising market geography segmentation: % share, by value, 2021
Figure 27: United States digital advertising market value forecast: $ billion, 2021-26
Figure 28: Forces driving competition in the digital advertising market in the United States, 2021
Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2021
Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2021
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2021
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2021
Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2021
