TABLE OF CONTENTS I
LIST OF FIGURES III
LIST OF CHARTS IV
EXECUTIVE SUMMARY 1
EUROPEAN HEARING DEVICE MARKET OVERVIEW 1
COMPETITIVE ANALYSIS 3
MARKET TRENDS 5
MARKET DEVELOPMENTS 6
MARKETS INCLUDED 7
KEY REPORT UPDATES 8
VERSION HISTORY 8
RESEARCH METHODOLOGY 9
1.1 RESEARCH SCOPE 9
1.2 IDATA’S 9-STEP METHODOLOGY 9
Step 1: Project Initiation & Team Selection 9
Step 2: Prepare Data Systems and Perform Secondary Research 11
Step 3: Preparation for Interviews & Questionnaire Design 12
Step 4: Performing Primary Research 13
Step 5: Research Analysis: Establishing Baseline Estimates 15
Step 6: Market Forecast and Analysis 16
Step 7: Identify Strategic Opportunities 18
Step 8: Final Review and Market Release 19
Step 9: Customer Feedback and Market Monitoring 20
COUNTRY PROFILES 21
2.1 INTRODUCTION 21
2.1.1.1 Population 21
2.1.1.2 Median Age 21
2.1.1.3 Hearing Aid Penetration Rate 21
2.1.1.4 GDP Per Capita 21
2.1.1.5 Price Index 22
2.2 ITALY 23
ITALY HEARING AID MARKET 24
3.1 INTRODUCTION 24
3.1.1 Reimbursement Policies 24
3.1.2 Industry Structure 24
3.2 HEARING AID COUNTRY STATISTICS 25
3.3 MARKET ANALYSIS AND FORECAST 27
3.3.1 Manufacturer Hearing Aid Market 27
3.3.2 Retail Hearing Aid Market 30
3.4 UNIT ANALYSIS 32
3.4.1 Units Sold by Style 32
3.4.2 Units Sold by Circuit 35
3.4.3 Units Sold by Battery Size 39
3.5 DRIVERS AND LIMITERS 42
3.5.1 Market Drivers 42
3.5.2 Market Limiters 43
3.6 COMPETITIVE MARKET SHARE ANALYSIS 44
3.6.1 Manufacturer Hearing Aid Market 44
3.6.2 Retail Hearing Aid Market 48
ABBREVIATIONS 51

Chart 1 1: Hearing Device Market by Segment, Europe, 2012 – 2022 2
Chart 1 2: Hearing Device Market Overview, Europe, 2012 & 2022 2
Chart 2 1: Country Profile, Italy, 2015 23
Chart 3 1: Manufacturer Hearing Aid Market, Italy, 2012 – 2022 29
Chart 3 2: Retail Hearing Aid Market, Italy, 2012 – 2022 31
Chart 3 3: Leading Competitors, Manufacturer Hearing Aid Market, Italy, 2015 47
Chart 3 4: Leading Competitors, Retail Hearing Aid Market, Italy, 2015 50

Figure 1 1: Hearing Device Market Share Ranking by Segment, Europe, 2015 3
Figure 1 2: Companies Researched in this Report, Europe, 2015 4
Figure 1 3: Factors Impacting the Hearing Device Market by Segment, Europe 5
Figure 1 4: Recent Events in the Hearing Device Market, Europe, 2012 – 2016 6
Figure 1 5: Hearing Device Markets Covered, Europe, 2015 7
Figure 1 6: Key Report Updates 8
Figure 1 7: Version History 8
Figure 3 1: Hearing Aid Statistics, Italy, 2012 – 2022 25
Chart 3 2: Hearing Aid Statistics, Italy, 2012 – 2022 26
Figure 3 3: Manufacturer Hearing Aid Market, Italy, 2012 – 2022 (€ and US$) 28
Figure 3 4: Retail Hearing Aid Market, Italy, 2012 – 2022 (€ and US$) 31
Figure 3 5: Units Sold by Style, Italy, 2012 – 2022 33
Chart 3 6: Units Sold by Style, Italy, 2012 – 2022 34
Figure 3 7: Units Sold by Circuit, Italy, 2012 – 2022 37
Chart 3 8: Units Sold by Circuit, Italy, 2012 – 2022 38
Figure 3 9: Units Sold by Battery Size, Italy, 2012 – 2022 40
Chart 3 10: Units Sold by Battery Size, Italy, 2012 – 2022 41
Figure 3 11: Drivers and Limiters, Hearing Aid Market, Italy, 2015 43
Figure 3 12: Leading Competitors, Manufacturer Hearing Aid Market, Italy, 2015 46
Figure 3 13: Leading Competitors, Retail Hearing Aid Market, Italy, 2015 49

Sonova
Siemens
William Demant
GN ReSound
Widex
Starkey
Others include Audifon, Audina, Audio Service , Eurion, ExSilent, Gewa, Hansaton, Magnatone/Persona Medical, Puretone, Rion, Sebotek, Starkey, etc