The European hearing devices markets comprise hearing aids, hearing aid batteries, cochlear implants, and bone anchored hearing aids. The hearing aid market is segmented into the manufacturer and retail markets. The manufacturer hearing aid market captures the sale of hearing aids produced by manufacturers and sold to the retail chain, while the retail hearing aid market captures the final sale of the hearing aid device to the end -user. Depending on the country, the retail market can consist of either a private retail market where hearing aids are dispensed solely through private retail chains, or a public healthcare system that controls the distribution of hearing aids to patients. The cochlear implant market captures the sale of devices to surgical centers, whereas the hearing aid battery market captures the sale of batteries to the retail chains or public clinics that dispense hearing aids. Like the cochlear implant market, the bone anchored hearing aid market consists of sales to surgical centers. In contrast to other reports, the market for hearing aids is broken up with a separate chapter for each country. While this is not the typical reporting that iData does for Europe, this nature of this particular market makes a country by country analysis more prudent. There are vast differences in adoption, reimbursement, and prices that make aggregating the market impractical.
The full report suite on the European market for hearing devices includes hearing aids, hearing aid batteries, cochlear implants, and bone anchored hearing systems. In contrast to the United States, direct drives (middle ear implants) and personal sound amplification devices (PSAPs) have yet to enter the European market in a sustained way. One major trend within the European hearing device market is the constant focus on product innovation. Within the hearing device market, product innovation is a theme that runs through all the segments. Virtually all products, even batteries, are consistently upgraded with the newest features and technologies. This will drive the market by having a positive effect on the ASP of certain product lines.
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TABLE OF CONTENTS I
LIST OF FIGURES IV
LIST OF CHARTS V
EXECUTIVE SUMMARY 1
EUROPEAN HEARING DEVICE MARKET OVERVIEW 1
COMPETITIVE ANALYSIS 3
MARKET TRENDS 5
MARKET DEVELOPMENTS 6
MARKETS INCLUDED 7
KEY REPORT UPDATES 8
VERSION HISTORY 8
RESEARCH METHODOLOGY 9
1.1 RESEARCH SCOPE 9
1.2 IDATA’S 9-STEP METHODOLOGY 9
Step 1: Project Initiation & Team Selection 9
Step 2: Prepare Data Systems and Perform Secondary Research 11
Step 3: Preparation for Interviews & Questionnaire Design 12
Step 4: Performing Primary Research 13
Step 5: Research Analysis: Establishing Baseline Estimates 15
Step 6: Market Forecast and Analysis 16
Step 7: Identify Strategic Opportunities 18
Step 8: Final Review and Market Release 19
Step 9: Customer Feedback and Market Monitoring 20
EUROPEAN HEARING DEVICE MARKET OVERVIEW 21
2.1 INTRODUCTION 21
2.1.1 Types of Hearing Loss 21
2.1.2 Standard Hearing Aids 22
2.1.2.1 Styles of Hearing Aids 22
2.1.2.2 Circuit Types of Hearing Aids 24
2.1.2.3 Battery Sizes of Hearing Aids 27
2.1.3 Cochlear Implants 27
2.1.4 Bone-Anchored Hearing Aids 28
2.1.5 Hearing Aid Batteries 29
2.1.5.1 Size 10 30
2.1.5.2 Size 312 30
2.1.5.3 Size 13 30
2.1.5.4 Size 675 30
2.1.6 Direct Drives 30
2.1.7 Personal Sound Amplification Devices 31
2.2 CURRENCY EXCHANGE RATE 32
2.3 POPULATION STATISTICS 33
2.4 MARKET OVERVIEW 34
2.5 MARKET BY SEGMENT 37
2.6 HEARING AID MARKET 42
2.6.1 Manufacturer Hearing Aid Market 42
2.6.2 Retail Hearing Aid Market 44
2.7 PENETRATION RATES BY COUNTRY 46
2.7.1 Hearing Aid Penetration Rates 46
2.8 DRIVERS AND LIMITERS 53
2.8.1 Market Drivers 53
2.8.2 Market Limiters 53
2.9 COMPETITIVE MARKET SHARE ANALYSIS 55
2.9.1 Manufacturer Hearing Aid Market 55
2.9.2 Retail Hearing Aid Market 61
2.10 MERGERS AND ACQUISITIONS 68
COUNTRY PROFILES 70
3.1 INTRODUCTION 70
3.1.1.1 Population 70
3.1.1.2 Median Age 70
3.1.1.3 Hearing Aid Penetration Rate 70
3.1.1.4 GDP Per Capita 70
3.1.1.5 Price Index 71
3.2 GERMANY 72
3.3 FRANCE 73
3.4 UNITED KINGDOM 74
3.5 ITALY 75
3.6 SPAIN 76
3.7 BENELUX 77
3.9 SCANDINAVIA 78
3.10 AUSTRIA 79
3.11 SWITZERLAND 80
3.12 PORTUGAL 81
ABBREVIATIONS 82
Chart 1 1: Hearing Device Market by Segment, Europe, 2012 – 2022 2
Chart 1 2: Hearing Device Market Overview, Europe, 2012 & 2022 2
Chart 2 1: Total Hearing Aid Market, Europe, 2012 – 2022 36
Chart 2 2: Hearing Device Market by Segment, Europe, 2012 – 2022 41
Chart 2 3: Manufacturer Hearing Aid Market, Europe, 2012 – 2022 43
Chart 2 4: Retail Hearing Aid Market, Europe, 2012 – 2022 45
Chart 2 5: Penetration Rates by Country, Hearing Aid Market, Europe, 2015 52
Chart 2 6: Leading Competitors, Manufacturer Hearing Aid Market, Europe, 2015 60
Chart 2 7: Leading Competitors, Retail Hearing Aid Market, Europe, 2015 67
Chart 3 1: Country Profile, Germany, 2015 72
Chart 3 2: Country Profile, France, 2015 73
Chart 3 3: Country Profile, United Kingdom, 2015 74
Chart 3 4: Country Profile, Italy, 2015 75
Chart 3 5: Country Profile, Spain, 2015 76
Chart 3 6: Country Profile, Benelux, 2015 77
Chart 3 7: Country Profile, Scandinavia, 2015 78
Chart 3 8: Country Profile, Austria, 2015 79
Chart 3 9: Country Profile, Switzerland, 2015 80
Chart 3 10: Country Profile, Portugal, 2015 81
Figure 1 1: Hearing Device Market Share Ranking by Segment, Europe, 2015 3
Figure 1 2: Companies Researched in this Report, Europe, 2015 4
Figure 1 3: Factors Impacting the Hearing Device Market by Segment, Europe 5
Figure 1 4: Recent Events in the Hearing Device Market, Europe, 2012 – 2016 6
Figure 1 5: Hearing Device Markets Covered, Europe, 2015 7
Figure 1 6: Key Report Updates 8
Figure 1 7: Version History 8
Figure 2 1: Currency Exchange Rate, 2015 32
Figure 2 2: Hearing Aid Statistics, Europe, 2012 – 2022 33
Figure 2 3: Total Hearing Aid Market, Europe, 2012 – 2022 35
Figure 2 4: Hearing Device Market by Segment, Europe, 2012 – 2022 (€M) 39
Figure 2 5: Hearing Device Market by Segment, Europe, 2012 – 2022 (US$M) 40
Figure 2 6: Manufacturer Hearing Aid Market, Europe, 2012 – 2022 43
Figure 2 7: Retail Hearing Aid Market, Europe, 2012 – 2022 45
Figure 2 8: Penetration Rates by Country, Hearing Aid Market, Europe, 2012 – 2022 (1 of 2) 51
Figure 2 9: Penetration Rates by Country, Hearing Aid Market, Europe, 2012 – 2022 (2 of 2) 51
Figure 2 10: Drivers and Limiters, Hearing Aid Device, Europe, 2015 54
Figure 2 11: Leading Competitors, Manufacturer Hearing Aid Market, Europe, 2015 (1 of 2) 59
Figure 2 12: Leading Competitors, Manufacturer Hearing Aid Market, Europe, 2015 (2 of 2) 59
Figure 2 13: Leading Competitors, Retail Hearing Aid Market, Europe, 2015 (1 of 2) 65
Figure 2 14: Leading Competitors, Retail Hearing Aid Market, Europe, 2015 (2 of 2) 66
Sonova
Siemens
William Demant
GN ReSound
Widex
Starkey
Others include Audifon, Audina, Audio Service , Eurion, ExSilent, Gewa, Hansaton, Magnatone/Persona Medical, Puretone, Rion, Sebotek, Starkey, etc
