Summary
Media in the Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Italian media industry had total revenues of $15.3bn in 2020, representing a compound annual rate of change (CARC) of -3.7% between 2016 and 2020.
- The publishing segment accounted for the industry’s highest value share in 2020, with total revenues of $5.2bn, equivalent to 34.2% of the industry's overall value.
- Consumer confidence was low globally as incomes remained squeezed due to the COVID-19 pandemic, which had a negative impact on the advertising segment.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts
Reasons to Buy
- What was the size of the Italy media market by value in 2020?
- What will be the size of the Italy media market in 2025?
- What factors are affecting the strength of competition in the Italy media market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's media market?
'
Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Radiotelevisione italiana SpA
8.3. Arnoldo Mondadori Editore S.p.A.
8.4. Dentsu, Inc.
8.5. Mediaset S.p.A.
8.6. The Walt Disney Company
8.7. AT&T Inc
8.8. GEDI Gruppo Editoriale SpA
8.9. Sky Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy media industry value: $ billion, 2016-20
Table 2: Italy media industry category segmentation: $ billion, 2020
Table 3: Italy media industry geography segmentation: $ billion, 2020
Table 4: Italy media industry value forecast: $ billion, 2020-25
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Annual Financial Ratios (Continued)
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Radiotelevisione italiana SpA: key facts
Table 11: Radiotelevisione italiana SpA: Key Employees
Table 12: Arnoldo Mondadori Editore S.p.A.: key facts
Table 13: Arnoldo Mondadori Editore S.p.A.: Annual Financial Ratios
Table 14: Arnoldo Mondadori Editore S.p.A.: Annual Financial Ratios (Continued)
Table 15: Arnoldo Mondadori Editore S.p.A.: Key Employees
Table 16: Dentsu, Inc.: key facts
Table 17: Dentsu, Inc.: Annual Financial Ratios
Table 18: Dentsu, Inc.: Key Employees
Table 19: Dentsu, Inc.: Key Employees Continued
Table 20: Dentsu, Inc.: Key Employees Continued
Table 21: Mediaset S.p.A.: key facts
Table 22: Mediaset S.p.A.: Annual Financial Ratios
Table 23: Mediaset S.p.A.: Annual Financial Ratios (Continued)
Table 24: Mediaset S.p.A.: Key Employees
Table 25: The Walt Disney Company: key facts
Table 26: The Walt Disney Company: Annual Financial Ratios
Table 27: The Walt Disney Company: Annual Financial Ratios (Continued)
Table 28: The Walt Disney Company: Key Employees
Table 29: The Walt Disney Company: Key Employees Continued
Table 30: AT&T Inc: key facts
Table 31: AT&T Inc: Annual Financial Ratios
Table 32: AT&T Inc: Key Employees
Table 33: AT&T Inc: Key Employees Continued
Table 34: GEDI Gruppo Editoriale SpA: key facts
Table 35: GEDI Gruppo Editoriale SpA: Key Employees
Table 36: Sky Limited: key facts
Table 37: Sky Limited: Key Employees
Table 38: Italy size of population (million), 2016-20
Table 39: Italy gdp (constant 2005 prices, $ billion), 2016-20
Table 40: Italy gdp (current prices, $ billion), 2016-20
Table 41: Italy inflation, 2016-20
Table 42: Italy consumer price index (absolute), 2016-20
Table 43: Italy exchange rate, 2016-20
List of Figures
Figure 1: Italy media industry value: $ billion, 2016-20
Figure 2: Italy media industry category segmentation: % share, by value, 2020
Figure 3: Italy media industry geography segmentation: % share, by value, 2020
Figure 4: Italy media industry value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the media industry in Italy, 2020
Figure 6: Drivers of buyer power in the media industry in Italy, 2020
Figure 7: Drivers of supplier power in the media industry in Italy, 2020
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2020
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2020
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2020
