Summary
Media in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The German media industry had total revenues of $56.0bn in 2018, representing a compound annual growth rate (CAGR) of 0.5% between 2014 and 2018.
- The advertising segment was the industry's most lucrative in 2018, with total revenues of $23.6bn, equivalent to 42.1% of the industry's overall value.
- Internet penetration in Germany is still increasing, but is almost at saturation. Social media penetration stood at 46% at the start of 2019, showing room for growth, upon which the advertising segment will definitely be able to capitalize.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Germany
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany media market with five year forecasts
Reasons to buy
- What was the size of the Germany media market by value in 2018?
- What will be the size of the Germany media market in 2023?
- What factors are affecting the strength of competition in the Germany media market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Zweites Deutsches Fernsehen
8.3. AT&T Inc
8.4. RTL Group S.A.
8.5. Bertelsmann SE & Co. KGaA
8.6. Omnicom Group, Inc.
8.7. Axel Springer SE
8.8. Comcast Corporation
8.9. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany media industry value: $ billion, 2014-18
Table 2: Germany media industry category segmentation: $ billion, 2018
Table 3: Germany media industry geography segmentation: $ billion, 2018
Table 4: Germany media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: Zweites Deutsches Fernsehen: key facts
Table 12: Zweites Deutsches Fernsehen: Key Employees
Table 13: AT&T Inc: key facts
Table 14: AT&T Inc: Annual Financial Ratios
Table 15: AT&T Inc: Key Employees
Table 16: AT&T Inc: Key Employees Continued
Table 17: RTL Group S.A.: key facts
Table 18: RTL Group S.A.: Annual Financial Ratios
Table 19: RTL Group S.A.: Key Employees
Table 20: RTL Group S.A.: Key Employees Continued
Table 21: Bertelsmann SE & Co. KGaA: key facts
Table 22: Bertelsmann SE & Co. KGaA: Annual Financial Ratios
Table 23: Bertelsmann SE & Co. KGaA: Key Employees
Table 24: Omnicom Group, Inc.: key facts
Table 25: Omnicom Group, Inc.: Annual Financial Ratios
Table 26: Omnicom Group, Inc.: Key Employees
Table 27: Omnicom Group, Inc.: Key Employees Continued
Table 28: Axel Springer SE: key facts
Table 29: Axel Springer SE: Annual Financial Ratios
Table 30: Axel Springer SE: Key Employees
Table 31: Comcast Corporation: key facts
Table 32: Comcast Corporation: Annual Financial Ratios
Table 33: Comcast Corporation: Key Employees
Table 34: Comcast Corporation: Key Employees Continued
Table 35: The Walt Disney Company: key facts
Table 36: The Walt Disney Company: Annual Financial Ratios
Table 37: The Walt Disney Company: Key Employees
Table 38: The Walt Disney Company: Key Employees Continued
Table 39: Germany size of population (million), 2014-18
Table 40: Germany gdp (constant 2005 prices, $ billion), 2014-18
Table 41: Germany gdp (current prices, $ billion), 2014-18
Table 42: Germany inflation, 2014-18
Table 43: Germany consumer price index (absolute), 2014-18
Table 44: Germany exchange rate, 2014-18
List of Figures
Figure 1: Germany media industry value: $ billion, 2014-18
Figure 2: Germany media industry category segmentation: % share, by value, 2018
Figure 3: Germany media industry geography segmentation: % share, by value, 2018
Figure 4: Germany media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Germany, 2018
Figure 6: Drivers of buyer power in the media industry in Germany, 2018
Figure 7: Drivers of supplier power in the media industry in Germany, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Germany, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Germany, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Germany, 2018
