Table of Contents
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 Group of Eight (G8) Digital Advertising
2.1. Industry Outlook
3 Digital Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in France
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Digital Advertising in Germany
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Digital Advertising in Italy
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Digital Advertising in Japan
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
12 Macroeconomic Indicators
12.1. Country data
13 Digital Advertising in Russia
13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
14 Macroeconomic Indicators
14.1. Country data
15 Digital Advertising in The United Kingdom
15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
16 Macroeconomic Indicators
16.1. Country data
17 Digital Advertising in The United States
17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis
18 Macroeconomic Indicators
18.1. Country data
19 Company Profiles
19.1. Microsoft Corporation
19.2. Meta Platforms, Inc.
19.3. Tencent Holdings Limited
19.4. Baidu, Inc.
19.5. Publicis Groupe SA
19.6. Alphabet Inc
19.7. Alibaba Group Holding Limited
19.8. Naver Corp
19.9. Havas SA
19.10. RTL Group SA
19.11. REA Group Ltd
19.12. Globo Comunicacao e Participacoes S.A.
19.13. Omnicom Group, Inc.
19.14. Canadian Broadcasting Corp
19.15. Beijing ByteDance Technology Co Ltd
19.16. Amazon.com, Inc.
19.17. Flipkart Internet Pvt Ltd
19.18. RCS MediaGroup SpA
19.19. Rakuten Group Inc
19.20. Mercado Libre Inc
19.21. bol.com bv
19.22. Yandex NV
19.23. Mail.Ru Group LLC
19.24. Kakao Corp
19.25. S4 Capital plc
19.26. Apple Inc
19.27. Enero Group Limited
19.28. Paramount Global Inc
20 Appendix
20.1. Methodology
20.2. About MarketLine

List of Tables
Table 1: G8 digital advertising industry, revenue($m), 2019-28
Table 2: G8 digital advertising industry, revenue by country ($m), 2019-23
Table 3: G8 digital advertising industry forecast, revenue by country ($m), 2023-28
Table 4: Canada digital advertising market value: $ million, 2018-23
Table 5: Canada digital advertising market category segmentation: % share, by value, 2018-2023
Table 6: Canada digital advertising market category segmentation: $ million, 2018-2023
Table 7: Canada digital advertising market geography segmentation: $ million, 2023
Table 8: Canada digital advertising market value forecast: $ million, 2023-28
Table 9: Canada size of population (million), 2019-23
Table 10: Canada gdp (constant 2005 prices, $ billion), 2019-23
Table 11: Canada gdp (current prices, $ billion), 2019-23
Table 12: Canada inflation, 2019-23
Table 13: Canada consumer price index (absolute), 2019-23
Table 14: Canada exchange rate, 2019-23
Table 15: France digital advertising market value: $ million, 2018-23
Table 16: France digital advertising market category segmentation: % share, by value, 2018-2023
Table 17: France digital advertising market category segmentation: $ million, 2018-2023
Table 18: France digital advertising market geography segmentation: $ million, 2023
Table 19: France digital advertising market value forecast: $ million, 2023-28
Table 20: France size of population (million), 2019-23
Table 21: France gdp (constant 2005 prices, $ billion), 2019-23
Table 22: France gdp (current prices, $ billion), 2019-23
Table 23: France inflation, 2019-23
Table 24: France consumer price index (absolute), 2019-23
Table 25: France exchange rate, 2019-23
Table 26: Germany digital advertising market value: $ million, 2018-23
Table 27: Germany digital advertising market category segmentation: % share, by value, 2018-2023
Table 28: Germany digital advertising market category segmentation: $ million, 2018-2023
Table 29: Germany digital advertising market geography segmentation: $ million, 2023
Table 30: Germany digital advertising market value forecast: $ million, 2023-28
Table 31: Germany size of population (million), 2019-23
Table 32: Germany gdp (constant 2005 prices, $ billion), 2019-23
Table 33: Germany gdp (current prices, $ billion), 2019-23
Table 34: Germany inflation, 2019-23
Table 35: Germany consumer price index (absolute), 2019-23
Table 36: Germany exchange rate, 2019-23
Table 37: Italy digital advertising market value: $ million, 2018-23
Table 38: Italy digital advertising market category segmentation: % share, by value, 2018-2023
Table 39: Italy digital advertising market category segmentation: $ million, 2018-2023
Table 40: Italy digital advertising market geography segmentation: $ million, 2023
Table 41: Italy digital advertising market value forecast: $ million, 2023-28
Table 42: Italy size of population (million), 2019-23
Table 43: Italy gdp (constant 2005 prices, $ billion), 2019-23
Table 44: Italy gdp (current prices, $ billion), 2019-23
Table 45: Italy inflation, 2019-23
Table 46: Italy consumer price index (absolute), 2019-23
Table 47: Italy exchange rate, 2019-23
Table 48: Japan digital advertising market value: $ million, 2018-23
Table 49: Japan digital advertising market category segmentation: % share, by value, 2018-2023
Table 50: Japan digital advertising market category segmentation: $ million, 2018-2023
Table 51: Japan digital advertising market geography segmentation: $ million, 2023
Table 52: Japan digital advertising market value forecast: $ million, 2023-28
Table 53: Japan size of population (million), 2019-23
Table 54: Japan gdp (constant 2005 prices, $ billion), 2019-23
Table 55: Japan gdp (current prices, $ billion), 2019-23
Table 56: Japan inflation, 2019-23
Table 57: Japan consumer price index (absolute), 2019-23
Table 58: Japan exchange rate, 2019-23
Table 59: Russia digital advertising market value: $ million, 2018-23
Table 60: Russia digital advertising market category segmentation: % share, by value, 2018-2023
Table 61: Russia digital advertising market category segmentation: $ million, 2018-2023
Table 62: Russia digital advertising market geography segmentation: $ million, 2023
Table 63: Russia digital advertising market value forecast: $ million, 2023-28
Table 64: Russia size of population (million), 2019-23
Table 65: Russia gdp (constant 2005 prices, $ billion), 2019-23
Table 66: Russia gdp (current prices, $ billion), 2019-23
Table 67: Russia inflation, 2019-23
Table 68: Russia consumer price index (absolute), 2019-23
Table 69: Russia exchange rate, 2019-23
Table 70: United Kingdom digital advertising market value: $ million, 2018-23
Table 71: United Kingdom digital advertising market category segmentation: % share, by value, 2018-2023
Table 72: United Kingdom digital advertising market category segmentation: $ million, 2018-2023
Table 73: United Kingdom digital advertising market geography segmentation: $ million, 2023
Table 74: United Kingdom digital advertising market value forecast: $ million, 2023-28
Table 75: United Kingdom size of population (million), 2019-23
Table 76: United Kingdom gdp (constant 2005 prices, $ billion), 2019-23
Table 77: United Kingdom gdp (current prices, $ billion), 2019-23
Table 78: United Kingdom inflation, 2019-23
Table 79: United Kingdom consumer price index (absolute), 2019-23
Table 80: United Kingdom exchange rate, 2019-23
Table 81: United States digital advertising market value: $ million, 2018-23
Table 82: United States digital advertising market category segmentation: % share, by value, 2018-2023
Table 83: United States digital advertising market category segmentation: $ million, 2018-2023
Table 84: United States digital advertising market geography segmentation: $ million, 2023
Table 85: United States digital advertising market value forecast: $ million, 2023-28
Table 86: United States size of population (million), 2019-23
Table 87: United States gdp (constant 2005 prices, $ billion), 2019-23
Table 88: United States gdp (current prices, $ billion), 2019-23
Table 89: United States inflation, 2019-23
Table 90: United States consumer price index (absolute), 2019-23
Table 91: United States exchange rate, 2019-23
Table 92: Microsoft Corporation: key facts
Table 93: Microsoft Corporation: Annual Financial Ratios
Table 94: Microsoft Corporation: Key Employees
Table 95: Microsoft Corporation: Key Employees Continued
Table 96: Meta Platforms, Inc.: key facts
Table 97: Meta Platforms, Inc.: Annual Financial Ratios
Table 98: Meta Platforms, Inc.: Key Employees
Table 99: Meta Platforms, Inc.: Key Employees Continued
Table 100: Tencent Holdings Limited: key facts
Table 101: Tencent Holdings Limited: Annual Financial Ratios
Table 102: Tencent Holdings Limited: Key Employees
Table 103: Tencent Holdings Limited: Key Employees Continued
Table 104: Baidu, Inc.: key facts
Table 105: Baidu, Inc.: Annual Financial Ratios
Table 106: Baidu, Inc.: Key Employees
Table 107: Publicis Groupe SA: key facts
Table 108: Publicis Groupe SA: Annual Financial Ratios
Table 109: Publicis Groupe SA: Key Employees
Table 110: Publicis Groupe SA: Key Employees Continued

List of Figures
Figure 1: G8 digital advertising industry, revenue($m), 2019-28
Figure 2: G8 Digital Advertising industry, revenue by country (%), 2023
Figure 3: G8 digital advertising industry, revenue by country ($m), 2019-23
Figure 4: G8 digital advertising industry forecast, revenue by country ($m), 2023-28
Figure 5: Canada digital advertising market value: $ million, 2018-23
Figure 6: Canada digital advertising market category segmentation: $ million, 2018-2023
Figure 7: Canada digital advertising market geography segmentation: % share, by value, 2023
Figure 8: Canada digital advertising market value forecast: $ million, 2023-28
Figure 9: Forces driving competition in the digital advertising market in Canada, 2023
Figure 10: Drivers of buyer power in the digital advertising market in Canada, 2023
Figure 11: Drivers of supplier power in the digital advertising market in Canada, 2023
Figure 12: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2023
Figure 13: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2023
Figure 14: Drivers of degree of rivalry in the digital advertising market in Canada, 2023
Figure 15: France digital advertising market value: $ million, 2018-23
Figure 16: France digital advertising market category segmentation: $ million, 2018-2023
Figure 17: France digital advertising market geography segmentation: % share, by value, 2023
Figure 18: France digital advertising market value forecast: $ million, 2023-28
Figure 19: Forces driving competition in the digital advertising market in France, 2023
Figure 20: Drivers of buyer power in the digital advertising market in France, 2023
Figure 21: Drivers of supplier power in the digital advertising market in France, 2023
Figure 22: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2023
Figure 23: Factors influencing the threat of substitutes in the digital advertising market in France, 2023
Figure 24: Drivers of degree of rivalry in the digital advertising market in France, 2023
Figure 25: Germany digital advertising market value: $ million, 2018-23
Figure 26: Germany digital advertising market category segmentation: $ million, 2018-2023
Figure 27: Germany digital advertising market geography segmentation: % share, by value, 2023
Figure 28: Germany digital advertising market value forecast: $ million, 2023-28
Figure 29: Forces driving competition in the digital advertising market in Germany, 2023
Figure 30: Drivers of buyer power in the digital advertising market in Germany, 2023
Figure 31: Drivers of supplier power in the digital advertising market in Germany, 2023
Figure 32: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2023
Figure 33: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2023
Figure 34: Drivers of degree of rivalry in the digital advertising market in Germany, 2023
Figure 35: Italy digital advertising market value: $ million, 2018-23
Figure 36: Italy digital advertising market category segmentation: $ million, 2018-2023
Figure 37: Italy digital advertising market geography segmentation: % share, by value, 2023
Figure 38: Italy digital advertising market value forecast: $ million, 2023-28
Figure 39: Forces driving competition in the digital advertising market in Italy, 2023
Figure 40: Drivers of buyer power in the digital advertising market in Italy, 2023
Figure 41: Drivers of supplier power in the digital advertising market in Italy, 2023
Figure 42: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2023
Figure 43: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2023
Figure 44: Drivers of degree of rivalry in the digital advertising market in Italy, 2023
Figure 45: Japan digital advertising market value: $ million, 2018-23
Figure 46: Japan digital advertising market category segmentation: $ million, 2018-2023
Figure 47: Japan digital advertising market geography segmentation: % share, by value, 2023
Figure 48: Japan digital advertising market value forecast: $ million, 2023-28
Figure 49: Forces driving competition in the digital advertising market in Japan, 2023
Figure 50: Drivers of buyer power in the digital advertising market in Japan, 2023
Figure 51: Drivers of supplier power in the digital advertising market in Japan, 2023
Figure 52: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2023
Figure 53: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2023
Figure 54: Drivers of degree of rivalry in the digital advertising market in Japan, 2023
Figure 55: Russia digital advertising market value: $ million, 2018-23
Figure 56: Russia digital advertising market category segmentation: $ million, 2018-2023
Figure 57: Russia digital advertising market geography segmentation: % share, by value, 2023
Figure 58: Russia digital advertising market value forecast: $ million, 2023-28
Figure 59: Forces driving competition in the digital advertising market in Russia, 2023
Figure 60: Drivers of buyer power in the digital advertising market in Russia, 2023
Figure 61: Drivers of supplier power in the digital advertising market in Russia, 2023
Figure 62: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2023
Figure 63: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2023
Figure 64: Drivers of degree of rivalry in the digital advertising market in Russia, 2023
Figure 65: United Kingdom digital advertising market value: $ million, 2018-23
Figure 66: United Kingdom digital advertising market category segmentation: $ million, 2018-2023
Figure 67: United Kingdom digital advertising market geography segmentation: % share, by value, 2023
Figure 68: United Kingdom digital advertising market value forecast: $ million, 2023-28
Figure 69: Forces driving competition in the digital advertising market in the United Kingdom, 2023
Figure 70: Drivers of buyer power in the digital advertising market in the United Kingdom, 2023
Figure 71: Drivers of supplier power in the digital advertising market in the United Kingdom, 2023
Figure 72: Factors influencing the likelihood of new entrants in the digital advertising market in the United Kingdom, 2023
Figure 73: Factors influencing the threat of substitutes in the digital advertising market in the United Kingdom, 2023
Figure 74: Drivers of degree of rivalry in the digital advertising market in the United Kingdom, 2023
Figure 75: United States digital advertising market value: $ million, 2018-23
Figure 76: United States digital advertising market category segmentation: $ million, 2018-2023
Figure 77: United States digital advertising market geography segmentation: % share, by value, 2023
Figure 78: United States digital advertising market value forecast: $ million, 2023-28
Figure 79: Forces driving competition in the digital advertising market in the United States, 2023
Figure 80: Drivers of buyer power in the digital advertising market in the United States, 2023
Figure 81: Drivers of supplier power in the digital advertising market in the United States, 2023
Figure 82: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2023
Figure 83: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2023
Figure 84: Drivers of degree of rivalry in the digital advertising market in the United States, 2023