Summary
The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $84,234.5 million in 2023. Brazil was the fastest growing country with a CAGR of 19.3% over the 2019-23 period.
- Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $69,177.9 million in 2023. This was followed by Brazil, Russia and India with a value of $7,428.3, $4,401.5, and $3,226.7 million, respectively.
- China is expected to lead the digital advertising industry in the BRIC nations with a value of $92,028.8 million in 2028, followed by Brazil, India, Russia with expected values of $11,259.4, $7,779.8 and $5,186.3 million, respectively.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC digital advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC digital advertising market
- Leading company profiles reveal details of key digital advertising market players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC digital advertising market with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country
Reasons to Buy
- What was the size of the BRIC digital advertising market by value in 2023?
- What will be the size of the BRIC digital advertising market in 2028?
- What factors are affecting the strength of competition in the BRIC digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the BRIC digital advertising market?
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Table of Contents
1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 BRIC Digital Advertising
2.1. Industry Outlook
3 Digital Advertising in Brazil
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in China
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Digital Advertising in India
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Digital Advertising in Russia
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
10 Macroeconomic Indicators
10.1. Country data
11 Company Profiles
11.1. Microsoft Corporation
11.2. Meta Platforms, Inc.
11.3. Tencent Holdings Limited
11.4. Baidu, Inc.
11.5. Publicis Groupe SA
11.6. Alphabet Inc
11.7. Alibaba Group Holding Limited
11.8. Naver Corp
11.9. Havas SA
11.10. RTL Group SA
11.11. Enero Group Limited
11.12. REA Group Ltd
11.13. Globo Comunicacao e Participacoes S.A.
11.14. Omnicom Group, Inc.
11.15. Amazon.com, Inc.
11.16. Canadian Broadcasting Corp
11.17. Beijing ByteDance Technology Co Ltd
11.18. Flipkart Internet Pvt Ltd
11.19. RCS MediaGroup SpA
11.20. Rakuten Group Inc
11.21. Mercado Libre Inc
11.22. bol.com bv
11.23. Yandex NV
11.24. Mail.Ru Group LLC
11.25. Kakao Corp
11.26. S4 Capital plc
11.27. Paramount Global Inc
11.28. Apple Inc
12 Appendix
12.1. Methodology
12.2. About MarketLine
List of Tables
Table 1: BRIC digital advertising industry, revenue($m), 2019-28
Table 2: BRIC digital advertising industry, revenue($m), 2019-23
Table 3: BRIC digital advertising industry, revenue($m), 2023-28
Table 4: Brazil digital advertising market value: $ million, 2018-23
Table 5: Brazil digital advertising market category segmentation: % share, by value, 2018-2023
Table 6: Brazil digital advertising market category segmentation: $ million, 2018-2023
Table 7: Brazil digital advertising market geography segmentation: $ million, 2023
Table 8: Brazil digital advertising market value forecast: $ million, 2023-28
Table 9: Brazil size of population (million), 2019-23
Table 10: Brazil gdp (constant 2005 prices, $ billion), 2019-23
Table 11: Brazil gdp (current prices, $ billion), 2019-23
Table 12: Brazil inflation, 2019-23
Table 13: Brazil consumer price index (absolute), 2019-23
Table 14: Brazil exchange rate, 2019-23
Table 15: China digital advertising market value: $ million, 2018-23
Table 16: China digital advertising market category segmentation: % share, by value, 2018-2023
Table 17: China digital advertising market category segmentation: $ million, 2018-2023
Table 18: China digital advertising market geography segmentation: $ million, 2023
Table 19: China digital advertising market value forecast: $ million, 2023-28
Table 20: China size of population (million), 2019-23
Table 21: China gdp (constant 2005 prices, $ billion), 2019-23
Table 22: China gdp (current prices, $ billion), 2019-23
Table 23: China inflation, 2019-23
Table 24: China consumer price index (absolute), 2019-23
Table 25: China exchange rate, 2019-23
Table 26: India digital advertising market value: $ million, 2018-23
Table 27: India digital advertising market category segmentation: % share, by value, 2018-2023
Table 28: India digital advertising market category segmentation: $ million, 2018-2023
Table 29: India digital advertising market geography segmentation: $ million, 2023
Table 30: India digital advertising market value forecast: $ million, 2023-28
Table 31: India size of population (million), 2019-23
Table 32: India gdp (constant 2005 prices, $ billion), 2019-23
Table 33: India gdp (current prices, $ billion), 2019-23
Table 34: India inflation, 2019-23
Table 35: India consumer price index (absolute), 2019-23
Table 36: India exchange rate, 2019-23
Table 37: Russia digital advertising market value: $ million, 2018-23
Table 38: Russia digital advertising market category segmentation: % share, by value, 2018-2023
Table 39: Russia digital advertising market category segmentation: $ million, 2018-2023
Table 40: Russia digital advertising market geography segmentation: $ million, 2023
Table 41: Russia digital advertising market value forecast: $ million, 2023-28
Table 42: Russia size of population (million), 2019-23
Table 43: Russia gdp (constant 2005 prices, $ billion), 2019-23
Table 44: Russia gdp (current prices, $ billion), 2019-23
Table 45: Russia inflation, 2019-23
Table 46: Russia consumer price index (absolute), 2019-23
Table 47: Russia exchange rate, 2019-23
Table 48: Microsoft Corporation: key facts
Table 49: Microsoft Corporation: Annual Financial Ratios
Table 50: Microsoft Corporation: Key Employees
Table 51: Microsoft Corporation: Key Employees Continued
Table 52: Meta Platforms, Inc.: key facts
Table 53: Meta Platforms, Inc.: Annual Financial Ratios
Table 54: Meta Platforms, Inc.: Key Employees
Table 55: Meta Platforms, Inc.: Key Employees Continued
Table 56: Tencent Holdings Limited: key facts
Table 57: Tencent Holdings Limited: Annual Financial Ratios
Table 58: Tencent Holdings Limited: Key Employees
Table 59: Tencent Holdings Limited: Key Employees Continued
Table 60: Baidu, Inc.: key facts
Table 61: Baidu, Inc.: Annual Financial Ratios
Table 62: Baidu, Inc.: Key Employees
Table 63: Publicis Groupe SA: key facts
Table 64: Publicis Groupe SA: Annual Financial Ratios
Table 65: Publicis Groupe SA: Key Employees
Table 66: Publicis Groupe SA: Key Employees Continued
Table 67: Publicis Groupe SA: Key Employees Continued
Table 68: Publicis Groupe SA: Key Employees Continued
Table 69: Alphabet Inc: key facts
Table 70: Alphabet Inc: Annual Financial Ratios
Table 71: Alphabet Inc: Key Employees
Table 72: Alibaba Group Holding Limited: key facts
Table 73: Alibaba Group Holding Limited: Annual Financial Ratios
Table 74: Alibaba Group Holding Limited: Key Employees
Table 75: Naver Corp: key facts
Table 76: Naver Corp: Annual Financial Ratios
Table 77: Naver Corp: Key Employees
Table 78: Havas SA: key facts
Table 79: Havas SA: Key Employees
Table 80: RTL Group SA: key facts
Table 81: RTL Group SA: Annual Financial Ratios
Table 82: RTL Group SA: Key Employees
Table 83: RTL Group SA: Key Employees Continued
Table 84: Enero Group Limited: key facts
Table 85: Enero Group Limited: Annual Financial Ratios
Table 86: Enero Group Limited: Key Employees
Table 87: REA Group Ltd: key facts
Table 88: REA Group Ltd: Annual Financial Ratios
Table 89: REA Group Ltd: Key Employees
Table 90: Globo Comunicacao e Participacoes S.A.: key facts
Table 91: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 92: Omnicom Group, Inc.: key facts
Table 93: Omnicom Group, Inc.: Annual Financial Ratios
Table 94: Omnicom Group, Inc.: Key Employees
Table 95: Omnicom Group, Inc.: Key Employees Continued
Table 96: Amazon.com, Inc.: key facts
Table 97: Amazon.com, Inc.: Annual Financial Ratios
Table 98: Amazon.com, Inc.: Key Employees
Table 99: Amazon.com, Inc.: Key Employees Continued
Table 100: Canadian Broadcasting Corp: key facts
Table 101: Canadian Broadcasting Corp: Key Employees
Table 102: Beijing ByteDance Technology Co Ltd: key facts
Table 103: Beijing ByteDance Technology Co Ltd: Key Employees
Table 104: Flipkart Internet Pvt Ltd: key facts
Table 105: Flipkart Internet Pvt Ltd: Key Employees
Table 106: RCS MediaGroup SpA: key facts
Table 107: RCS MediaGroup SpA: Annual Financial Ratios
Table 108: RCS MediaGroup SpA: Key Employees
Table 109: Rakuten Group Inc: key facts
Table 110: Rakuten Group Inc: Annual Financial Ratios
List of Figures
Figure 1: BRIC digital advertising industry, revenue($m), 2019-28
Figure 2: BRIC digital advertising industry, revenue($m), 2019-23
Figure 3: BRIC digital advertising industry, revenue($m), 2023-28
Figure 4: Brazil digital advertising market value: $ million, 2018-23
Figure 5: Brazil digital advertising market category segmentation: $ million, 2018-2023
Figure 6: Brazil digital advertising market geography segmentation: % share, by value, 2023
Figure 7: Brazil digital advertising market value forecast: $ million, 2023-28
Figure 8: Forces driving competition in the digital advertising market in Brazil, 2023
Figure 9: Drivers of buyer power in the digital advertising market in Brazil, 2023
Figure 10: Drivers of supplier power in the digital advertising market in Brazil, 2023
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2023
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2023
Figure 13: Drivers of degree of rivalry in the digital advertising market in Brazil, 2023
Figure 14: China digital advertising market value: $ million, 2018-23
Figure 15: China digital advertising market category segmentation: $ million, 2018-2023
Figure 16: China digital advertising market geography segmentation: % share, by value, 2023
Figure 17: China digital advertising market value forecast: $ million, 2023-28
Figure 18: Forces driving competition in the digital advertising market in China, 2023
Figure 19: Drivers of buyer power in the digital advertising market in China, 2023
Figure 20: Drivers of supplier power in the digital advertising market in China, 2023
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2023
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in China, 2023
Figure 23: Drivers of degree of rivalry in the digital advertising market in China, 2023
Figure 24: India digital advertising market value: $ million, 2018-23
Figure 25: India digital advertising market category segmentation: $ million, 2018-2023
Figure 26: India digital advertising market geography segmentation: % share, by value, 2023
Figure 27: India digital advertising market value forecast: $ million, 2023-28
Figure 28: Forces driving competition in the digital advertising market in India, 2023
Figure 29: Drivers of buyer power in the digital advertising market in India, 2023
Figure 30: Drivers of supplier power in the digital advertising market in India, 2023
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2023
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in India, 2023
Figure 33: Drivers of degree of rivalry in the digital advertising market in India, 2023
Figure 34: Russia digital advertising market value: $ million, 2018-23
Figure 35: Russia digital advertising market category segmentation: $ million, 2018-2023
Figure 36: Russia digital advertising market geography segmentation: % share, by value, 2023
Figure 37: Russia digital advertising market value forecast: $ million, 2023-28
Figure 38: Forces driving competition in the digital advertising market in Russia, 2023
Figure 39: Drivers of buyer power in the digital advertising market in Russia, 2023
Figure 40: Drivers of supplier power in the digital advertising market in Russia, 2023
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2023
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2023
Figure 43: Drivers of degree of rivalry in the digital advertising market in Russia, 2023
