Summary
Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The German advertising industry had total revenues of $23,563.5m in 2018, representing a compound annual growth rate (CAGR) of 1.7% between 2014 and 2018.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $7,069.0m, equivalent to 30% of the industry's overall value
The digital channel has become a key way for advertisers to reach the largest possible audience. Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts
Reasons to buy
- What was the size of the Germany advertising market by value in 2018?
- What will be the size of the Germany advertising market in 2023?
- What factors are affecting the strength of competition in the Germany advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's advertising market?
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Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Germany advertising industry value: $ million, 2014-18
Table 2: Germany advertising industry category segmentation: $ million, 2018
Table 3: Germany advertising industry geography segmentation: $ million, 2018
Table 4: Germany advertising industry value forecast: $ million, 2018-23
Table 5: Havas SA: key facts
Table 6: Havas SA: key financials ($)
Table 7: Havas SA: key financials (€)
Table 8: Havas SA: key financial ratios
Table 9: Omnicom Group, Inc.: key facts
Table 10: Omnicom Group, Inc.: key financials ($)
Table 11: Omnicom Group, Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials ($)
Table 14: Publicis Groupe SA: key financials (€)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: WPP plc: key facts
Table 17: WPP plc: key financials ($)
Table 18: WPP plc: key financials (£)
Table 19: WPP plc: key financial ratios
Table 20: Germany size of population (million), 2014-18
Table 21: Germany gdp (constant 2005 prices, $ billion), 2014-18
Table 22: Germany gdp (current prices, $ billion), 2014-18
Table 23: Germany inflation, 2014-18
Table 24: Germany consumer price index (absolute), 2014-18
Table 25: Germany exchange rate, 2014-18
List of Figures
Figure 1: Germany advertising industry value: $ million, 2014-18
Figure 2: Germany advertising industry category segmentation: % share, by value, 2018
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2018
Figure 4: Germany advertising industry value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the advertising industry in Germany, 2018
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2018
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2018
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2018
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2018
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2018
Figure 11: Havas SA: revenues & profitability
Figure 12: Havas SA: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
