Summary

Italy Smoking Tobacco, 2021, is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian Smoking Tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2030.

The Italian tobacco products market is large. Total tobacco sales are forecast at 69,597 tons in 2020 which is 22.4% down on their level in 2010. FCT has long been the larger and more dynamic sector within the market taking a forecast 98.7% of sector sales in 2020. Volumes have recently been expanding as a direct consequence of taxation changes. MYO is growing its prominence on the market. The excise tax rates vary between fine cut cigarette tobacco and other smoking tobacco (pipe tobacco) with the latter attracting lower taxes. There is no specific excise tax applicable to any smoking tobacco in Italy.

Scope

- Manufactured cigarettes dominate the market. Volume sales amounted 90.5% of the total market. The impact of rising prices has resulted in an erosion in the share of the market held by cigarettes, down from 97.0% in 2010.
- Smokeless tobacco took a negligible (0.1%) share of sales in 2020 despite sales expanding significantly during the past decade.
- COVID-19 is not expected to impact on the market as badly as might have been thought. Tobacconists in Italy were classed as essential allowing them to remain open during lockdown early that year. This is likely to have assisted growth with an additional boost coming from consumers moving to smoking tobacco (FCT). Volumes are forecast at 4,760 tons in 2020.
- Germany is by far the most important supplier of smoking tobacco to Italy accounting for 45.4% of volumes in 2019.

Reasons to Buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.