Summary
Mobile Apps in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
-The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
-The Chinese Mobile Apps market had total revenues of $83.4bn in 2018, representing a compound annual growth rate (CAGR) of 12.4% between 2014 and 2018.
-The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $55.3bn, equivalent to 66.4% of the market's overall value.
-The main driver of the strong growth has been increasing smartphone and mobile internet adoption with success of domestic firms, such as Huawei, helping accelerate this with the availability of affordable smart phones.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in China
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China mobile apps market with five year forecasts
Reasons to buy
- What was the size of the China mobile apps market by value in 2018?
- What will be the size of the China mobile apps market in 2023?
- What factors are affecting the strength of competition in the China mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up China's mobile apps market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How does the political landscape impact this market?
7.3. What strategies do the leading players follow?
7.4. How do disruptors’ strategies or products differ from the leading firms?
8 Company Profiles
8.1. Tencent Holdings Limited
8.2. Alibaba Group Holding Limited
8.3. Alphabet Inc
8.4. Apple Inc
8.5. Baidu, Inc.
8.6. SINA Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: China mobile apps market value: $ billion, 2014-18
Table 2: China mobile apps market category segmentation: $ billion, 2018
Table 3: China mobile apps market geography segmentation: $ billion, 2018
Table 4: China mobile apps market value forecast: $ billion, 2018-23
Table 5: Tencent Holdings Limited: key facts
Table 6: Tencent Holdings Limited: Annual Financial Ratios
Table 7: Tencent Holdings Limited: Key Employees
Table 8: Tencent Holdings Limited: Key Employees Continued
Table 9: Alibaba Group Holding Limited: key facts
Table 10: Alibaba Group Holding Limited: Annual Financial Ratios
Table 11: Alibaba Group Holding Limited: Key Employees
Table 12: Alphabet Inc: key facts
Table 13: Alphabet Inc: Annual Financial Ratios
Table 14: Alphabet Inc: Key Employees
Table 15: Apple Inc: key facts
Table 16: Apple Inc: Annual Financial Ratios
Table 17: Apple Inc: Key Employees
Table 18: Apple Inc: Key Employees Continued
Table 19: Baidu, Inc.: key facts
Table 20: Baidu, Inc.: Annual Financial Ratios
Table 21: Baidu, Inc.: Key Employees
Table 22: SINA Corporation: key facts
Table 23: SINA Corporation: Annual Financial Ratios
Table 24: SINA Corporation: Key Employees
Table 25: China size of population (million), 2014-18
Table 26: China gdp (constant 2005 prices, $ billion), 2014-18
Table 27: China gdp (current prices, $ billion), 2014-18
Table 28: China inflation, 2014-18
Table 29: China consumer price index (absolute), 2014-18
Table 30: China exchange rate, 2014-18
List of Figures
Figure 1: China mobile apps market value: $ billion, 2014-18
Figure 2: China mobile apps market category segmentation: % share, by value, 2018
Figure 3: China mobile apps market geography segmentation: % share, by value, 2018
Figure 4: China mobile apps market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the mobile apps market in China, 2018
Figure 6: Drivers of buyer power in the mobile apps market in China, 2018
Figure 7: Drivers of supplier power in the mobile apps market in China, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in China, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in China, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in China, 2018
