Summary
The retail market for home and garden products in China is estimated to reach CNY2,630 billion by 2020, registering a CAGR of 13.40% over the forecast period. The expanding middle class and their aspiration for a better lifestyle will encourage them to invest more in home and garden products. Per capita spending is likely to grow at a CAGR of 12.8% by 2020. Home and garden products constitute a market share of 6.1% of total retail sales in 2015.
Key Findings
- The retail market for home and garden products in China is estimated to reach CNY2,630 billion by 2020, registering a CAGR of 13.40% over the forecast period
- A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer's expansion plans in tier lll and tier lV cities will drive further growth
- Online spending on home and garden products in China is expected to reach CNY299.7 billion in 2020, growing at a CAGR of 29.87% between 2015 and 2020
Synopsis
“Home and Garden Products Retailing in China - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020
- Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
- An overview of key home and garden products retailers operating across China and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the China retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
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1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A steady economy with major growth potential for retailers
3.1.1 China's economy is increasing despite a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Inflation rate remains as a major concern
3.1.5 Household consumption trebles driving spending power
3.2 Large population with growing prosperity makes China a big attraction for retail
4 Chinese Shoppers
4.1 From functional to emotional
4.2 More opportunity for niche brands and mass market retailers
4.3 Shopping - a leisure activity
4.4 Two major events drive retail spend in China
4.5 High adoption of smartphones and tablets for shopping
4.6 Counterfeiting forces consumers to trade up to premium for quality assurance
4.7 Tourism /travel increases awareness of international brands
4.7.1 China remains as the second largest Duty Free market in 2020
5 Doing business in China
5.1 Summary
5.2 Anti-corruption crackdown requires careful handling for foreign businesses
5.3 Complex licensing procedures a hindrance for foreign retailers
5.4 Favourable tax structure to encourage domestic and foreign investments
5.5 Impact of government regulations on the luxury market
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: China Home and Garden Products Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 3: China Home and Garden Products Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 4: China Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 5: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 6: China Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
Table 7: China Home and Garden Products Retail Sales (CNY bn), by Category, 2010-2015
Table 8: China Home and Garden Products Retail Sales Forecast (CNY bn), by Category 2015-2020
Table 9: China Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
Table 10: China Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 11: China Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
Table 12: China Gardening and Outdoor Living Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 13: China Gardening and Outdoor Living Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 14: China Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 15: China Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 16: China Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
Table 17: China Home Improvement Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 18: China Home Improvement Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 19: China Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 20: China Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 21: China Home Improvement Retail Segmentation, by Channel Group, 2010-2020
Table 22: China Homewares Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 23: China Homewares Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 24: China Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 25: China Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 26: China Homewares Retail Segmentation, by Channel Group, 2010-2020
Table 27: Key Home and Garden Products Retailers in China
Table 28: China Exchange Rate CNY-USD (Annual Average), 2010-2015
Table 29: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts
Table 30: Verdict Retail Channel Definitions
Table 31: Verdict Retail Category Definitions
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