Summary
The retail market for home and garden products recorded sales of CLP2, 352 billion in 2015 and is anticipated to reach CLP2, 977 billion by 2020, registering a CAGR of 4.83% in 2015-2020. The slow increase of demand for home improvement products is expected to drive the sales of home and garden products in Chile.
Key Findings
- Specialist retailers remain as the main retail channel in this sector.
- Home improvement and gardening retailers, and home furniture and homeware retailers, dominate the market with a combined share of 66.8% of the sales in 2015.
- Middle income class and low income consumers are postponing their home renovations due to uncertain economic conditions.
Synopsis
“Home and Garden Products Retailing in Chile - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting home and garden products retail dynamics for gardening and outdoor living, home improvement, and homewares from 2010 to 2020
- Sales of home and garden products through the following channels from 2010 to 2020: Home improvement and gardening supplies retailers; hypermarkets, supermarkets and hard-discounters; home furniture and homewares retailers; department stores; value, variety stores and general merchandise retailers; online; other specialist retailers; cash and carries and warehouse clubs; electrical and electronics specialists; other general and non-specialist direct retailers; convenience stores (including Independents) and gas stations
- An overview of key home and garden products retailers operating across Chile and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on home and garden products sector in the Chile retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in home and garden products category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including gardening and outdoor living; home improvement and homewares, with insights on performance across key channels from 2010, with forecasts until 2020
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market
- Analysis of key international and domestic players operating in the home and garden products market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
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1. Introduction
1.1 What is this Report About?
2. Executive Summary and Outlook
3. Market Context
3.1 A relatively stable economy in the Latin American region
3.1.1 Dependency on exports and copper will have a transient effect on the economy
3.1.2 Consistent decline in savings rate is good sign for retail spending
3.1.3 Service remains the dominant sector for employment
3.1.4 Improving labor market set to drive retail spending
3.1.5 Stable inflation levels are healthy for the retail market
3.1.6 Household consumption expenditure is a result of improvement in Chileans spending
3.2 Balanced demography and optimistic economy will favor the retail market
4. Chile Shoppers
4.1 Convenience is the new trend in the Chilean retail market
4.2 Chile's retail market is strong but problems prevail
4.3 Tourism and opportunities in Chile's retail sector
4.4 Best-selling electronics in Chile
5. Doing Business in Chile
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Key taxation policies
5.3 Tax reforms by the new government
5.3.1 Home and Garden Products
6. Retail Product Sectors
6.1 Product Sector Analysis
6.1.1 Home and Garden Products
6.2 Home and Garden Products Category Overview
6.2.1 Home and Garden Products by Channel
6.2.2 Home and Garden Products by Category
6.3 Home and Garden Products Category Analysis
6.3.1 Gardening and Outdoor Living
6.3.2 Home Improvement
6.3.3 Homewares
6.4 Major Retailers
6.4.1 Home and Garden Products
7. Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer
Table 1: Chile Home and Garden Products Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 2: Chile Home and Garden Products Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 3: Chile Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 4: Chile Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 5: Chile Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020
Table 6: Chile Home and Garden Products Retail Sales (CLP mn), by Category, 2010-2015
Table 7: Chile Home and Garden Products Retail Sales Forecast (CLP mn), by Category 2015-2020
Table 8: Chile Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015
Table 9: Chile Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 10: Chile Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020
Table 11: Chile Gardening and Outdoor Living Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 12: Chile Gardening and Outdoor Living Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 13: Chile Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 14: Chile Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 15: Chile Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020
Table 16: Chile Home Improvement Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 17: Chile Home Improvement Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 18: Chile Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 19: Chile Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 20: Chile Home Improvement Retail Segmentation, by Channel Group, 2010-2020
Table 21: Chile Homewares Retail Sales (CLP mn), by Channel Group, 2010-2015
Table 22: Chile Homewares Retail Sales Forecast (CLP mn), by Channel Group, 2015-2020
Table 23: Chile Homewares Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 24: Chile Homewares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 25: Chile Homewares Retail Segmentation, by Channel Group, 2010-2020
Table 26: Key Home and Garden Products Retailers ins Chile
Table 27: Chile Exchange Rate CLP-US$ (Annual Average), 2010-2015
Table 28: Chile Exchange Rate CLP-US$ (Annual Average), 2016-2020
Table 29: Verdict Retail Channel Definitions
Table 30: Verdict Retail Category Definitions
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