1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A steady economy with major growth potential for retailers
3.1.1 China's economy is increasing despite a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Inflation rate remains as a major concern
3.1.5 Household consumption trebles driving spending power
3.2 Large population with growing prosperity makes China a big attraction for retail
4 Chinese Shoppers
4.1 From functional to emotional
4.2 More opportunity for niche brands and mass market retailers
4.3 Shopping - a leisure activity
4.4 Two major events drive retail spend in China
4.5 High adoption of smartphones and tablets for shopping
4.6 Counterfeiting forces consumers to trade up to premium for quality assurance
4.7 Tourism /travel increases awareness of international brands
4.7.1 China remains as the second largest Duty Free market in 2020
5 Doing business in China
5.1 Summary
5.2 Anti-corruption crackdown requires careful handling for foreign businesses
5.3 Complex licensing procedures a hindrance for foreign retailers
5.4 Favourable tax structure to encourage domestic and foreign investments
5.5 Impact of government regulations on the luxury market
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Health and Beauty
6.2 Health and Beauty Category Overview
6.2.1 Healthand Beauty by Channel
6.2.2 Health and Beauty by Category
6.3 Major Retailers
6.3.1 Health and Beauty
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Verdict Retail
7.4 Disclaimer

Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: China Health and Beauty Retail Sales (CNY bn), by Channel Group, 2010-2015
Table 3: China Health and Beauty Retail Sales Forecast (CNY bn), by Channel Group, 2015-2020
Table 4: China Health and Beauty Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 5: China Health and Beauty Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 6: China Health and Beauty Segmentation (% value), by Channel Group, 2010-2020
Table 7: China Health and Beauty Retail Sales (CNY bn), by Category, 2010-2015
Table 8: China Health and Beauty Retail Sales Forecast (CNY bn), by Category 2015-2020
Table 9: China Health and Beauty Retail Sales (US$ mn), by Category, 2010-2015
Table 10: China Health and Beauty Retail Sales Forecast (US$ mn), by Category 2015-2020
Table 11: Key Health and Beauty Retailers in China
Table 12: China Exchange Rate CNY-USD (Annual Average), 2010-2015
Table 13: China Exchange Rate CNY-USD (Annual Average), 2016-2020 Forecasts
Table 14: Verdict Retail Channel Definitions
Table 15: Verdict Retail Category Definitions

Figure 1: GDP Value (US$ Billion), 2010-2015
Figure 2: Growth Rate of GDP (%), 2010-2015
Figure 3: GDP Value and Growth (CNY billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2015-2020
Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2005-2015
Figure 6: Share of Employment by Sector (% of Total Labor Force), 2005 and 2015
Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2015
Figure 8: Inflation Growth Rates (%), 2005-2015
Figure 9: Household Consumption Expenditure of China (CNY Billion), 2005-2015E
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020
Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 14: Population Split by Gender (%), 2015 and 2020
Figure 15: Population Split by Age Group (%), 2015 and 2020E
Figure 16: Per Capita Spend on Retail (CNY), 2005 and 2015
Figure 17: Per Capita Spend on Retail by Age Group (%), 2005 and 2015
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2011-2016
Figure 20: Single Day sales 2010-2015
Figure 21: Smartphone users and penetration in China 2014-2019e
Figure 22: Top 10 Tourist Destination for Chinese in 2015
Figure 23: Major Cities with High Spend on Retail
Figure 24: Top 10 Duty Free markets by value, 2015 and 2020 (US$ billion)
Figure 25: Key Components of Doing Business in China Matrix
Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 27: Key Market Entry Requirements for China 2015
Figure 28: Share of Health and Beauty in overall Retail 2015 and 2020
Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Health and Beauty 2015-2020
Figure 30: Spend per Head on Health and Beauty 2015 and 2020
Figure 31: Online Spend in Health and Beauty 2015-2020
Figure 32: Online Share of total Health and Beauty Spend 2015 and 2020
Figure 33: Spending per Channel in Health and Beauty (%) 2015 and 2020
Figure 34: China Health and Beauty Retail Sales and Forecast (CNY bn), by Channel Group, 2010-2020
Figure 35: China Health and Beauty Retail Market Dynamics, by Channel Group, 2010-2020
Figure 36: China Health and Beauty Retail Sales and Forecast (CNY bn), by Category Group, 2010-2020
Figure 37: The Triangulated Market Sizing Methodology

Lianhua Supermarket Holdings
Watsons. 7-Eleven
Sephora
Tmall
Amazon China
Taobao