Summary

“Peru Baby Food, 2020 ” is an analytical report by Global Data which provides extensive and highly detailed current and future market trends in the Peruvian market.

Baby milks dominate sales with 91% of value in 2019, equivalent to S/.726 million (US$214 million). Since 2013, milks have slightly increased their share of the sector in value terms. Wet meals, mainly in jars but also in pouches, accounted for 5% of value, and cereals for the remaining 4%. No drinks and few finger foods (with the exception of a few rusks) are currently on sale. All categories have experienced significant growth since 2013, increasing retail value by over 30-40% in the case of cereals and meals, and by 55% in the case of milks.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- The number of live births has been more or less stable since 2015, resulting in a baby population of 1.7 million.
- The market remains small, with only a minority of parents able to afford commercial baby food, although it has expanded significantly over the last few years. Retail sales of baby food increased by 53% between 2013 and 2019, reaching S/.798 million (US$235 million), equivalent to growth of 29% at constant 2013 prices. Per capita consumption stands at just 4.9 kg.
- Baby milks dominate sales with 91% of value in 2019, equivalent to S/.726 million (US$214 million). Wet meals, mainly in jars but also in pouches, accounted for 5% of value, and cereals for the remaining 4%.
- Most of the market is supplied by imports, with local production playing only a very minor role. Nestlé is the only international company to have a manufacturing base capable of producing baby food.
- In 2019, the leading multinationals, Mead Johnson and Nestlé, held a combined share of 71% of total value sales. Mead Johnson dominates milks and Nestlé cereals, while Heinz is the major player in wet meals.
- The market is still developing and all categories are expected to achieve some growth over the next six years, pushing up per capita consumption of baby food by 28% to 6.3 kg in 2025. Total retail sales are projected to grow by 42% to S/.1.1 billion by 2025.

Reasons to Buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.