Summary
Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $23.9bn in 2019, representing a compound annual growth rate (CAGR) of 3.9% between 2015 and 2019.
- The advertising segment was the industry's most lucrative in 2019, with total revenues of $14.4bn, equivalent to 60.2% of the industry's overall value.
- With the highest internet penetration in South America, and a high proportion of users on social media, Brazil’s digital advertising channels remain to be fully activated, giving the media industry room for growth.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
Reasons to Buy
- What was the size of the Brazil media market by value in 2019?
- What will be the size of the Brazil media market in 2024?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. AT&T Inc
8.3. Globo Comunicacao e Participacoes S.A.
8.4. Omnicom Group, Inc.
8.5. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil media industry value: $ billion, 2015-19
Table 2: Brazil media industry category segmentation: $ billion, 2019
Table 3: Brazil media industry geography segmentation: $ billion, 2019
Table 4: Brazil media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 9: AT&T Inc: key facts
Table 10: AT&T Inc: Key Employees
Table 11: AT&T Inc: Key Employees Continued
Table 12: Globo Comunicacao e Participacoes S.A.: key facts
Table 13: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 14: Omnicom Group, Inc.: key facts
Table 15: Omnicom Group, Inc.: Key Employees
Table 16: Omnicom Group, Inc.: Key Employees Continued
Table 17: The Walt Disney Company: key facts
Table 18: The Walt Disney Company: Key Employees
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: Brazil size of population (million), 2015-19
Table 23: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 24: Brazil gdp (current prices, $ billion), 2015-19
Table 25: Brazil inflation, 2015-19
Table 26: Brazil consumer price index (absolute), 2015-19
Table 27: Brazil exchange rate, 2015-19
List of Figures
Figure 1: Brazil media industry value: $ billion, 2015-19
Figure 2: Brazil media industry category segmentation: % share, by value, 2019
Figure 3: Brazil media industry geography segmentation: % share, by value, 2019
Figure 4: Brazil media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Brazil, 2019
Figure 6: Drivers of buyer power in the media industry in Brazil, 2019
Figure 7: Drivers of supplier power in the media industry in Brazil, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2019
