Summary
Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $24.5bn in 2018, representing a compound annual growth rate (CAGR) of 1.5% between 2014 and 2018.
- The advertising segment was the industry's most lucrative in 2018, with total revenues of $13.8bn, equivalent to 56.2% of the industry's overall value.
- Almost 20 million Brazilians subscribed to pay TV services in the year of the World Cup. Since then subscription rates have been decreasing, and in 2018 were at their lowest in seven years.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
Reasons to buy
- What was the size of the Brazil media market by value in 2018?
- What will be the size of the Brazil media market in 2023?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. AT&T Inc
8.3. Globo Comunicacao e Participacoes S.A.
8.4. Omnicom Group, Inc.
8.5. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil media industry value: $ billion, 2014-18
Table 2: Brazil media industry category segmentation: $ billion, 2018
Table 3: Brazil media industry geography segmentation: $ billion, 2018
Table 4: Brazil media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: AT&T Inc: key facts
Table 12: AT&T Inc: Annual Financial Ratios
Table 13: AT&T Inc: Key Employees
Table 14: AT&T Inc: Key Employees Continued
Table 15: Globo Comunicacao e Participacoes S.A.: key facts
Table 16: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 17: Omnicom Group, Inc.: key facts
Table 18: Omnicom Group, Inc.: Annual Financial Ratios
Table 19: Omnicom Group, Inc.: Key Employees
Table 20: Omnicom Group, Inc.: Key Employees Continued
Table 21: The Walt Disney Company: key facts
Table 22: The Walt Disney Company: Annual Financial Ratios
Table 23: The Walt Disney Company: Key Employees
Table 24: The Walt Disney Company: Key Employees Continued
Table 25: Brazil size of population (million), 2014-18
Table 26: Brazil gdp (constant 2005 prices, $ billion), 2014-18
Table 27: Brazil gdp (current prices, $ billion), 2014-18
Table 28: Brazil inflation, 2014-18
Table 29: Brazil consumer price index (absolute), 2014-18
Table 30: Brazil exchange rate, 2014-18
List of Figures
Figure 1: Brazil media industry value: $ billion, 2014-18
Figure 2: Brazil media industry category segmentation: % share, by value, 2018
Figure 3: Brazil media industry geography segmentation: % share, by value, 2018
Figure 4: Brazil media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Brazil, 2018
Figure 6: Drivers of buyer power in the media industry in Brazil, 2018
Figure 7: Drivers of supplier power in the media industry in Brazil, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2018
