Summary
The Brazilian wine sector was led by still wine category in both value and volume terms in 2019. Furthermore, the sparkling wine category is forecast to register fastest value and volume growth during 2019-2024. Food and Drinks specialists is the leading channel for distribution of wine in the country. Glass was the most commonly used pack material in Brazil. Cooperativa Vinicola Aurora Ltda, Casa Di Conti Ltda and Vinhos Salton SA Industria e Comercio are the leading players in the Brazilian wine sector.
This report on the wine sector in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for fortified wine, sparkling wine and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of companies (in volume terms) and private labels (in volume terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, Food and Drinks specialists, hypermarkets & supermarkets, eretailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, direct sellers, on-trade and other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: bottle, bag-in-box, carton - liquid, can, stand up pouch and other pack type, closure type for: stopper, screw top, dispenser, crown, lever closure and other closure types, primary outer types for: carton - folding and other outer types.
Scope
- Both per capita consumption and per capita expenditure of wine was lower in Brazil than in both the global and regional levels in 2019
- Brazilian consumers prefer premium products in the wine sector
- The per capita consumption of still wine was higher than other wine categories in 2019
- Private label penetration is highest in the still wine category
- Private labels are growing at a higher CAGR than brands in the Brazilian wine sector
- Glass is the most commonly used pack material in the Brazilian wine sector
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
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Table of Contents
Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Brazil in the global and Latin America markets
Growth analysis of Brazil compared to other leading countries in the Latin America market
PCC and PCE of Brazil compared to global and Latin America market
Part 2: Sector Deep Dive
Brazil wine sector snapshot
Market size analysis
Demand for premium products
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis - category: fortified wine
Segment-level analysis (in value terms) - fortified wine
Segment-level analysis (in volume terms) - fortified wine
Market size analysis - category: sparkling wine
Segment-level analysis (in value terms) - sparkling wine
Segment-level analysis (in volume terms) - sparkling wine
Market size analysis - category: still wine
Segment-level analysis (in value terms) - still wine
Segment-level analysis (in volume terms) - still wine
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City Deep Dive
Market size analysis of top nine cities
Market size analysis of top nine cities by category
Leading cities contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Part 9: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Brazil risk index (GCRI) 2019
Brazil risk analysis - compared to global and Latin America markets
Methodology
Definitions
Appendix
List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison - by value (2014-2024)
Cross-category comparison - by volume (2014-2024)
Per capita consumption (by category), Brazil compared to Latin America and global levels (in liters), 2019
Fortified wine - value analysis by segment, 2014-2024
Fortified wine - volume analysis by segment, 2014-2024
Sparkling wine - value analysis by segment, 2014-2024
Sparkling wine - volume analysis by segment, 2014-2024
Still wine - value analysis by segment, 2014-2024
Still wine - volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in volume terms) in the wine sector, 2019
Brand shares of top five companies (in volume terms) by category, 2019
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2014-2024
Per capita expenditure (US$), 2014-2024
Wine sales distribution in Brazil - by category (R$ million), 2019
Brand share (in value and volume terms) in the wine sector, 2019
Brand share (in value and volume terms) in the wine sector, by category, 2019
Pack material (in million pack units), 2014-2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014-2024List of Figures
Value and volume share of Brazil in the global and Latin America wine sector, 2019-2024
Brazil compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Brazil, Latin America, and global, 2014-2024
PCE comparison - Brazil, Latin America, and global, 2014-2024
Market size and growth analysis by value and volume, wine sector, 2014-2024
Extent to which consumers are trading up or down in the wine sector
Cross-category comparison - value growth analysis and category winners and losers
Cross-category comparison - volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, fortified wine category, 2014-2024
Market size and growth analysis by value and volume, sparkling wine category, 2014-2024
Market size and growth analysis by value and volume, still wine category, 2014-2024
Share of key distribution channels (in volume terms) - wine, 2019
Key distribution channel share by category (in volume terms), 2019
Leading companies (in volume terms) in the wine sector, 2019
Private label penetration by category (in volume terms), 2019
Growth analysis, private label and brands, 2014-2019
Category-wise consolidation/fragmentation (in volume terms) - wine , 2019
Key pack materials in the Brazilian wine sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the Brazilian wine sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the Brazilian wine sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024
