Summary
Argentina's retail sector is currently affected by various macro-economic factors. High inflation, low GDP growth, and strict business policies have ruled the country. However, the change of government in December 2015 and quick amendments in various tax and export policies are aimed at delivering long-term benefits in the retail sector. The retail market in Argentina is currently poised for growth as the new government is sending the right signals to the rest of the world. On the other hand, high internet penetration, very high mobile penetration, and rising smartphone sales are expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.
Key Findings
- Online retail is gaining traction in the country, but is limited to domestic players
- Argentina is an important market for books and sports
- Changes to policies by the new government are expected to boost the retail sector
- The retail market for books in Argentina is large and deep rooted in its culture, unlike other countries
- Food and grocery is the largest category group by retail sales while clothing and footwear will be the fastest-growing category group
Synopsis
“Retailing in Argentina- Market Summary and Forecasts, 2015-2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Argentina's retail environment. In addition, it analyzes the key consumer trends influencing Argentina's retail industry:
What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and
Accessories, and Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
- Gain comprehensive knowledge on 26 products across 12 product sectors in Argentina's retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020
- Analysis of key international and domestic players operating in Argentina's retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share
'
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A poised economy with opportunities for retailers
3.1.1 Extreme economic indicators and the rise of smaller store formats
3.1.2 Changes in savings rate shows retail spending ability
3.1.3 Service remains the dominant sector for employment
3.1.4 Improving labor market set to drive retail spending
3.1.5 Inflation levels will influence retail sales growth
3.1.6 Household consumption expenditure has grown fast but not in volume terms
3.2 Balanced demography and optimistic economy will favor the retail market
4 Argentina Shoppers
4.1 Increasing numbers of Argentinian consumers embrace E- Commerce
4.2 Argentinians' passion for books and opportunities for the retailers
4.3 The sports market in Argentina is always perennial
4.4 Tourism and opportunities in Argentina's retail sector
4.5 Argentina's expensive electronics
5 Doing Business in Argentina
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Geography
5.1.4 Infrastructure and logistics
5.2 Key taxation policies
5.3 Tax relaxation and policy changes by the new government
6 Internet and Technology
6.1 Internet infrastructure in Argentina is the best in South America
6.2 Fixed broadband penetration remains low
6.3 M-commerce is on the rise with increasing smartphone penetration
6.4 Technology Trend
6.4.1 Boxeway - A smart solution for Argentinian e-commerce
7 Retail Topline
7.1 Total Retail
7.1.1 Online sales and growth
7.2 Summary of Product Sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of Channels
7.3.1 Spend per channel
7.3.2 Online penetration of key product sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video, and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Verdict Retail
10.4 Disclaimer
Table 1: Argentina Clothing Retail Sales (ARS bn), by Product Sub-Category, 2010-2015
Table 2: Argentina Clothing Retail Sales (ARS bn), by Product Sub-Category, 2015-2020
Table 3: Argentina Footwear Retail Sales (ARS bn), by Product Sub-Category, 2010-2015
Table 4: Argentina Footwear Retail Sales (ARS bn), by Product Sub-Category, 2015-2020
Table 5: Major Domestic Retailers in Argentina
Table 6: Major International Retailers in Argentina
Table 7: Key Clothing Retailers in Argentina
Table 8: Key Footwear Retailers in Argentina
Table 9: Key Books, News and Stationery Retailers in Argentina
Table 10: Key Electrical and Electronics Retailers in Argentina
Table 11: Key Food and Grocery Retailers in Argentina
Table 12: Key Health and Beauty Retailers in Argentina
Table 13: Key Furniture and Floor Coverings Retailers in Argentina
Table 14: Key Home and Garden Products Retailers in Argentina
Table 15: Key Music, Video and Entertainment Retailers in Argentina
Table 16: Key Sports and Leisure equipment Retailers in Argentina
Table 17: Key Jewelry, watches and accessories Retailers in Argentina
Table 18: Key Luggage and Leather Goods Retailers in Argentina
Table 19: Argentina Exchange Rate ARS-US$ (Annual Average), 2010-2015
Table 20: Argentina Exchange Rate ARS-US$ (Annual Average), 2016-2020
Table 21: Verdict Retail Channel Definitions
Table 22: Verdict Retail Category Definitions
Figure 1: GDP Values (Current US$) billion, 2010-2015
Figure 2: Growth Rate of GDP (Constant US$), 2010-2015
Figure 3: GDP Value and Growth (ARS billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (ARS billion, %), 2015-2020
Figure 5: Personal Savings (%), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation GDP deflator (annual %) 2005-2015
Figure 9: Household Consumption Expenditure of Argentina (ARS billion), 2005 and 2015
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015
Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015
Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 13: Population Split by Gender (%), 2015 and 2020E
Figure 14: Population Split by Age Group (%), 2015 and 2020E
Figure 15: Per Capita Spend on Retail (ARS), 2005 and 2015
Figure 16: Per Capita Spend (ARS) on Retail by Age Group (%), 2005 and 2015
Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E
Figure 18: El Ateneo, Buenos Aires - The most beautiful book store in the world
Figure 19: Major cities with high spend on retail
Figure 20: Doing Business in Argentina
Figure 21: Total Number of Internet Users and Penetration (Millions, %), 2006-2015
Figure 22: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015
Figure 23: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015
Figure 24: Boxeway - Smart Locker for E-Commerce
Figure 25: Retail Sales Value and Growth (ARS billion, %), 2005-2015
Figure 26: Retail Sales as % of Total Consumer Spend (%), 2005 and 2015
Figure 27: Total Retail Sales and Growth Rate (ARS billion, %), 2015 and 2020
Figure 28: Online Sales and Growth Rate (ARS billion, %) 2015-2020
Figure 29: Share of Key Product Sectors (%), 2015 and 2020
Figure 30: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2015-2020
Figure 31: Value Growth of Key Product Sectors (ARS billion), 2015-2020
Figure 32: Spend Per Channel, 2015 and 2020
Figure 33: Online Penetration of Key Product Sectors (%), 2015
Figure 34: Online Penetration of Key Product Sectors (%), 2020
Figure 35: Share of Clothing in overall Retail 2015 and 2020
Figure 36: Retail Sales Value and Growth (ARS billion, %) of Clothing 2015-2020
Figure 37: Spend-per-Head on Clothing 2015 and 2020
Figure 38: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2015 and 2020
Figure 39: Childrenswear Sales Value and Growth (ARS billion, %) 2015-2020
Figure 40: Menswear Sales Value and Growth (ARS billion, %) 2015-2020
Figure 41: Womenswear Sales Value and Growth (ARS billion, %) 2015-2020
Figure 42: Online Spend in Clothing 2015-2020
Figure 43: Online Share of Total Clothing Spend 2015 and 2020
Figure 44: Spending per Channel in Clothing (%) 2015 and 2020
Figure 45: Share of Footwear in Total Retail 2015 and 2020
Figure 46: Retail Sales Value and Growth (ARS billion, %) of Footwear 2015-2020
Figure 47: Spend-per-Head on Footwear 2015 and 2020
Figure 48: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020
Figure 49: Women's Footwear Sales Value and Growth (ARS billion, %) 2015-2020
Figure 50: Men's Footwear Sales Value and Growth (ARS billion, %) 2015-2020
Figure 51: Children's Footwear Sales Value and Growth (ARS billion, %) 2015-2020
Figure 52: Online Spend in Footwear 2015-2020
Figure 53: Online Share of total Footwear Spend 2015 and 2020
Figure 54: Spending per Channel in Footwear (%) 2015 and 2020
Figure 55: Share of Books, News and Stationery in Total Retail 2015 and 2020
Figure 56: Retail Sales Value and Growth (ARS billion, %) of Books, News, and Stationery 2015-2020
Figure 57: Spend-per-Head on Books, News, and Stationery 2015 and 2020
Figure 58: Online Spend in Books, News, and Stationery 2015-2020
Figure 59: Online Share of total Books, News and Stationery Spend 2015 and 2020
Figure 60: Spending per Channel in Books, News, and Stationery (%) 2015 and 2020
Figure 61: Share of Electrical and Electronics in overall Retail 2015 and 2020
Figure 62: Retail Sales Value and Growth (ARS billion, %) of Electrical and Electronics 2015-2020
Figure 63: Spend-per-Head on Electrical and Electronics 2015 and 2020
Figure 64: Online Spend in Electrical and Electronics 2015-2020
Figure 65: Online Share of total Electrical and Electronics Spend 2015 and 2020
Figure 66: Spending per Channel in Electrical and Electronics (%) 2015 and 2020
Figure 67: Share of Food and Grocery in overall Retail 2015 and 2020
Figure 68: Retail Sales Value and Growth (ARS billion, %) of Food and Grocery 2015-2020
Figure 69: Spend-per-Head on Food and Grocery 2015 and 2020
Figure 70: Online Spend in Food and Grocery 2015-2020
Figure 71: Online Share of total Food and Grocery Spend 2015 and 2020
Figure 72: Spending per Channel in Food and Grocery (%) 2015 and 2020
Figure 73: Share of Health and Beauty in overall Retail 2015 and 2020
Figure 74: Retail Sales Value and Growth (ARS billion, %) of Health and Beauty 2015-2020
Figure 75: Spend-per-Head on Health and Beauty 2015 and 2020
Figure 76: Online Spend in Health and Beauty 2015-2020
Figure 77: Online Share of total Health and Beauty Spend 2015 and 2020
Figure 78: Spending per Channel in Health and Beauty (%) 2015 and 2020
Figure 79: Share of Furniture and Floor Coverings in overall Retail 2015 and 2020
Figure 80: Retail Sales Value and Growth (ARS billion, %) of Furniture and Floor Coverings 2015-2020
Figure 81: Spend-per-Head on Furniture and Floor Coverings 2015 and 2020
Figure 82: Online Spend in Furniture and Floor Coverings 2015-2020
Figure 83: Online Share of total Furniture and Floor Coverings Spend 2015 and 2020
Figure 84: Spending per Channel in Furniture and Floor Coverings (%) 2015 and 2020
Figure 85: Share of Home and Garden Products in overall Retail 2015 and 2020
Figure 86: Retail Sales Value and Growth (ARS billion, %) of Home and Garden Products 2015-2020
Figure 87: Spend-per-Head on Home and Garden Products 2015 and 2020
Figure 88: Online Spend in Home and Garden Products 2015-2020
Figure 89: Online Share of total Home and Garden Products Spend 2015 and 2020
Figure 90: Spending per Channel in Home and Garden Products (%) 2015 and 2020
Figure 91: Share of Music, Video, and Entertainment Software in overall Retail 2015 and 2020
Figure 92: Retail Sales Value and Growth (ARS billion, %) of Music, Video, and Entertainment Software 2015-2020
Figure 93: Spend-per-Head on Music, Video, and Entertainment Software 2015 and 2020
Figure 94: Online Spend in Music, Video, and Entertainment Software 2015-2020
Figure 95: Online Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 96: Share of total Music, Video, and Entertainment Software Spend 2015 and 2020
Figure 97: Share of Sports and Leisure Equipment in overall Retail 2015 and 2020
Figure 98: Retail Sales Value and Growth (ARS billion, %) of Sports and Leisure Equipment 2015-2020
Figure 99: Spend-per-Head on Sports and Leisure Equipment 2015 and 2020
Figure 100: Online Spend in Sports and Leisure Equipment 2015-2020
Figure 101: Online Share of total Sports and Leisure Equipment Spend 2015 and 2020
Figure 102: Spending per Channel in Sports and Leisure Equipment (%) 2015 and 2020
Figure 103: Share of Jewelry, Watches, and Accessories in overall Retail 2015 and 2020
Figure 104: Retail Sales Value and Growth (ARS billion, %) of Jewelry, Watches, and Accessories 2015-2020
Figure 105: Spend-per-Head on Jewelry, Watches, and Accessories 2015 and 2020
Figure 106: Online Spend in Jewelry, Watches, and Accessories 2015-2020
Figure 107: Online Share of total Jewelry, Watches, and Accessories Spend 2015 and 2020
Figure 108: Spending per Channel in Jewelry, Watches, and Accessories (%) 2015 and 2020
Figure 109: Share of Luggage and Leather Goods in overall Retail 2015 and 2020
Figure 110: Retail Sales Value and Growth (ARS billion, %) of Luggage and Leather Goods 2015-2020
Figure 111: Spend-per-Head on Luggage and Leather Goods 2015 and 2020
Figure 112: Online Spend in Luggage and Leather Goods 2015-2020
Figure 113: Online Share of total Luggage and Leather Goods Spend 2015 and 2020
Figure 114: Spending per Channel in Luggage and Leather Goods (%) 2015 and 2020
Figure 115: The Triangulated Market Sizing Methodology
Mimo and Co
47 Street
Grimoldi
Kosiuko
Wanama
Rapsodia
Falabella
Zara
Legacy
Levi's
Dexter
Adidas AG
Paruolo
Batistella
Timberland
Zapateria Febo
Hush Puppies
Katty Miyoko
Dafiti
Wal-Mart
Yenny El Ateneo
Makro
Staples
Libros del Pasaje
Dain Cultural
Cuspide
Tematika
Musimundo
Garbarino
Fravega
Ribeiro
Compumundo
Megatone
Coppel
Dia
Carrefour
Super Vea
La Anónima
Coto
Wal-Mart
Disco
Diarco
Jumbo
Makro
Libertad
Juleriaque
Look farmacity
M-A-C Cosmetics
Amodil
Farmacity
Ribeiro
Easy
Diarco
Coppel
Sodimac
Garbarino
Rigolleau
Contigiani
Musimundo
Disqueriamusicshop
Dexter
Adidas
Solo Deportes
La Martina
Nike
Todomoda
Isadora
H.Stern
Danfer
Tiffany
Prune
Samsonite
Falabella
Casa Lopez
Katty Miyoko and Murillo 666
