Summary
Energy Drinks in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Australia energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.
- The Australian energy drinks market generated total revenues of $805.7m in 2015, representing a compound annual growth rate (CAGR) of 8.4% between 2011 and 2015.
- Market consumption volume increased with a CAGR of 2.6% between 2011 and 2015, reaching a total of 128.6 million liters in 2015.
- Australia is a big consumer of energy drinks and demand for such drinks will remain high. Energy drink companies used different marketing strategies to increase sales such as, tie-ins with gaming partners, sponsorship of cultural events and others.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the energy drinks market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the energy drinks market in Australia
- Leading company profiles reveal details of key energy drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia energy drinks market with five year forecasts by both value and volume
Reasons to buy
- What was the size of the Australia energy drinks market by value in 2015?
- What will be the size of the Australia energy drinks market in 2020?
- What factors are affecting the strength of competition in the Australia energy drinks market?
- How has the market performed over the last five years?
- Who are the top competitiors in Australia's energy drinks market?
Companies Mentioned
Monster Beverage Corporation
Red Bull GmbH
Suntory Holdings Limited
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Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Monster Beverage Corporation
Red Bull GmbH
Suntory Holdings Limited
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Australia energy drinks market value: $ million, 2011–15
Table 2: Australia energy drinks market volume: million liters, 2011–15
Table 3: Australia energy drinks market geography segmentation: $ million, 2015
Table 4: Australia energy drinks market share: % share, by value, 2015
Table 5: Australia energy drinks market distribution: % share, by value, 2015
Table 6: Australia energy drinks market value forecast: $ million, 2015–20
Table 7: Australia energy drinks market volume forecast: million liters, 2015–20
Table 8: Monster Beverage Corporation: key facts
Table 9: Monster Beverage Corporation: key financials ($)
Table 10: Monster Beverage Corporation: key financial ratios
Table 11: Red Bull GmbH: key facts
Table 12: Suntory Holdings Limited: key facts
Table 13: Suntory Holdings Limited: key financials ($)
Table 14: Suntory Holdings Limited: key financials (¥)
Table 15: Suntory Holdings Limited: key financial ratios
Table 16: Australia size of population (million), 2011–15
Table 17: Australia gdp (constant 2005 prices, $ billion), 2011–15
Table 18: Australia gdp (current prices, $ billion), 2011–15
Table 19: Australia inflation, 2011–15
Table 20: Australia consumer price index (absolute), 2011–15
Table 21: Australia exchange rate, 2011–15
List of Figures
Figure 1: Australia energy drinks market value: $ million, 2011–15
Figure 2: Australia energy drinks market volume: million liters, 2011–15
Figure 3: Australia energy drinks market geography segmentation: % share, by value, 2015
Figure 4: Australia energy drinks market share: % share, by value, 2015
Figure 5: Australia energy drinks market distribution: % share, by value, 2015
Figure 6: Australia energy drinks market value forecast: $ million, 2015–20
Figure 7: Australia energy drinks market volume forecast: million liters, 2015–20
Figure 8: Forces driving competition in the energy drinks market in Australia, 2015
Figure 9: Drivers of buyer power in the energy drinks market in Australia, 2015
Figure 10: Drivers of supplier power in the energy drinks market in Australia, 2015
Figure 11: Factors influencing the likelihood of new entrants in the energy drinks market in Australia, 2015
Figure 12: Factors influencing the threat of substitutes in the energy drinks market in Australia, 2015
Figure 13: Drivers of degree of rivalry in the energy drinks market in Australia, 2015
Figure 14: Monster Beverage Corporation: revenues & profitability
Figure 15: Monster Beverage Corporation: assets & liabilities
Figure 16: Suntory Holdings Limited: revenues & profitability
Figure 17: Suntory Holdings Limited: assets & liabilities
