Summary

"Electricals Retailing in New Zealand, Market Shares, Summary and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to New Zealand retail environment. In addition, it analyzes the key consumer trends influencing New Zealand electricals industry.

Electricals sector sales accounted for 8.3% of total retail sales in 2017. Rising GDP and increasing wages are projected to boost sector sales. Additionally, increasing penetration of internet and broadband services is driving the sales of smartphones, in turn boosting the sector’s sales.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics
- The report also details major retailers in electricals category group with their product proposition analysis and market positioning in 2017 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories in electricals sector
- Qualitative and quantitative insights of changing retail dynamics in electricals sector.

Scope

- New Zealand retail market is forecasted to grow at a CAGR of 4.9% during 2017-2022
- Rising GDP and improved purchasing power is estimated to boost the retail sales
- Specialists cede ground to online retailers
- Online penetration in electricals is the highest across all sectors
- Local retailers operating under mass market proposition dominate the sector
- Smiths City registered the highest sales growth during 2016-2017.

Reasons to buy

- Gain a comprehensive knowledge on electricals sector in New Zealand retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behavior trends in electricals category to identify the best opportunities to exploit
- Analysis of key international and domestic players operating in the electricals market
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electricals market
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international and domestic players operating in New Zealand retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share.

Companies Mentioned
Noel Leeming
Harvey Norman
The Warehouse
JB Hi-Fi
Countdown Supermarkets
100% Your Electric Store
Smiths City
Kmart
Farmers Trading Company Ltd
Amazon