Summary
Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Mexican media industry had total revenues of $10.2bn in 2018, representing a compound annual growth rate (CAGR) of 4.3% between 2014 and 2018.
- The advertising segment was the industry's most lucrative in 2018, with total revenues of $5.8bn, equivalent to 56.8% of the industry's overall value.
- Despite market disruption from a significant shift from free services to subscriptions, the broadcasting and cable TV segment has seen healthy growth, shoring up growth in the industry as a whole.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts
Reasons to buy
- What was the size of the Mexico media market by value in 2018?
- What will be the size of the Mexico media market in 2023?
- What factors are affecting the strength of competition in the Mexico media market?
- How has the market performed over the last five years?
- What are the main segments that make up Mexico's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Grupo Televisa S.A.B.
8.3. AT&T Inc
8.4. TV Azteca, S.A.B. de C.V.
8.5. Omnicom Group, Inc.
8.6. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Mexico media industry value: $ billion, 2014-18
Table 2: Mexico media industry category segmentation: $ billion, 2018
Table 3: Mexico media industry geography segmentation: $ billion, 2018
Table 4: Mexico media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: Grupo Televisa S.A.B.: key facts
Table 12: Grupo Televisa S.A.B.: Annual Financial Ratios
Table 13: Grupo Televisa S.A.B.: Key Employees
Table 14: Grupo Televisa S.A.B.: Key Employees Continued
Table 15: AT&T Inc: key facts
Table 16: AT&T Inc: Annual Financial Ratios
Table 17: AT&T Inc: Key Employees
Table 18: AT&T Inc: Key Employees Continued
Table 19: TV Azteca, S.A.B. de C.V.: key facts
Table 20: TV Azteca, S.A.B. de C.V.: Annual Financial Ratios
Table 21: TV Azteca, S.A.B. de C.V.: Key Employees
Table 22: Omnicom Group, Inc.: key facts
Table 23: Omnicom Group, Inc.: Annual Financial Ratios
Table 24: Omnicom Group, Inc.: Key Employees
Table 25: Omnicom Group, Inc.: Key Employees Continued
Table 26: The Walt Disney Company: key facts
Table 27: The Walt Disney Company: Annual Financial Ratios
Table 28: The Walt Disney Company: Key Employees
Table 29: The Walt Disney Company: Key Employees Continued
Table 30: Mexico size of population (million), 2014-18
Table 31: Mexico gdp (constant 2005 prices, $ billion), 2014-18
Table 32: Mexico gdp (current prices, $ billion), 2014-18
Table 33: Mexico inflation, 2014-18
Table 34: Mexico consumer price index (absolute), 2014-18
Table 35: Mexico exchange rate, 2014-18
List of Figures
Figure 1: Mexico media industry value: $ billion, 2014-18
Figure 2: Mexico media industry category segmentation: % share, by value, 2018
Figure 3: Mexico media industry geography segmentation: % share, by value, 2018
Figure 4: Mexico media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Mexico, 2018
Figure 6: Drivers of buyer power in the media industry in Mexico, 2018
Figure 7: Drivers of supplier power in the media industry in Mexico, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Mexico, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Mexico, 2018
