Summary
Media in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The German media industry had total revenues of $51.3 billion in 2021, representing a compound annual growth rate (CAGR) of -0.5% between 2016 and 2021.
- The publishing segment accounted for industry's the largest proportion in 2021, with total revenues of $18.1 billion, equivalent to 35.4% of the industry's overall value.
- The increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the German market up by 21.6% in 2021.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Germany
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany media market with five year forecasts
Reasons to Buy
- What was the size of the Germany media market by value in 2022?
- What will be the size of the Germany media market in 2027?
- What factors are affecting the strength of competition in the Germany media market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's media market?
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Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Zweites Deutsches Fernsehen
8.3. AT&T Inc
8.4. RTL Group SA
8.5. Bertelsmann SE & Co. KGaA
8.6. Omnicom Group, Inc.
8.7. Axel Springer SE
8.8. Comcast Corporation
8.9. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Germany media industry value: $ billion, 2017-22(e)
Table 2: Germany media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Germany media industry category segmentation: $ billion, 2017-2022
Table 4: Germany media industry geography segmentation: $ billion, 2022(e)
Table 5: Germany media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Zweites Deutsches Fernsehen: key facts
Table 11: Zweites Deutsches Fernsehen: Key Employees
Table 12: AT&T Inc: key facts
Table 13: AT&T Inc: Annual Financial Ratios
Table 14: AT&T Inc: Key Employees
Table 15: AT&T Inc: Key Employees Continued
Table 16: RTL Group SA: key facts
Table 17: RTL Group SA: Annual Financial Ratios
Table 18: RTL Group SA: Key Employees
Table 19: RTL Group SA: Key Employees Continued
Table 20: Bertelsmann SE & Co. KGaA: key facts
Table 21: Bertelsmann SE & Co. KGaA: Key Employees
Table 22: Omnicom Group, Inc.: key facts
Table 23: Omnicom Group, Inc.: Annual Financial Ratios
Table 24: Omnicom Group, Inc.: Key Employees
Table 25: Omnicom Group, Inc.: Key Employees Continued
Table 26: Axel Springer SE: key facts
Table 27: Axel Springer SE: Key Employees
Table 28: Comcast Corporation: key facts
Table 29: Comcast Corporation: Annual Financial Ratios
Table 30: Comcast Corporation: Key Employees
Table 31: Comcast Corporation: Key Employees Continued
Table 32: Comcast Corporation: Key Employees Continued
Table 33: Comcast Corporation: Key Employees Continued
Table 34: The Walt Disney Company: key facts
Table 35: The Walt Disney Company: Annual Financial Ratios
Table 36: The Walt Disney Company: Key Employees
Table 37: The Walt Disney Company: Key Employees Continued
Table 38: Germany size of population (million), 2018–22
Table 39: Germany gdp (constant 2005 prices, $ billion), 2018–22
Table 40: Germany gdp (current prices, $ billion), 2018–22
Table 41: Germany inflation, 2018–22
Table 42: Germany consumer price index (absolute), 2018–22
Table 43: Germany exchange rate, 2017–21
List of Figures
Figure 1: Germany media industry value: $ billion, 2017-22(e)
Figure 2: Germany media industry category segmentation: $ billion, 2017-2022
Figure 3: Germany media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Germany media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Germany, 2022
Figure 6: Drivers of buyer power in the media industry in Germany, 2022
Figure 7: Drivers of supplier power in the media industry in Germany, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Germany, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Germany, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Germany, 2022
