Summary
The Romanian skincare sector was led by facial care category in value terms. However, body care category is forecast to register fastest value growth, during 2020-2025. Hypermarkets & supermarkets is the leading channel for distribution of skincare sector in the country. Rigid plastics was the most commonly used pack material in Romania. Farmec Sa., Beiersdorf Ag and L`Oréal S.A., are the top three companies in the skincare sector.
GlobalData’s Country Profile report on the skincare sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2015-2025
- Category coverage: Value and growth analysis for body care, depilatories, facial care, hand care, and make-up remover with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2020
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types."
Scope
- The per capita consumption of skincare in Romania was higher than the global level in 2020
- Hypermarkets & supermarkets accounted for the majority share of 57.3%, in the distribution of make-up remover in Romania, in 2020
- Farmec Sa, held a value share of 16.2%, in the Romanian skincare sector, in 2020
- Rigid plastics accounted for a share of 44.2% in the Romanian skincare sector, in 2020
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
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Table of Contents
Report Scope
Executive Summary
Part 1: Market Environment
Value and Volume Share of Romania in the Global and Eastern Europe Markets
Growth Analysis of Romania Compared to Other Leading Countries in the Eastern Europe Market
PCC and PCE of Romania Compared to the Global and Eastern Europe Markets
Part 2: Sector Deep Dive
Romania skincare Sector Snapshot
Market Size Analysis
Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
Per Capita Consumption Analysis by Category
Market Size Analysis - Category: Body Care
Segment-Level Analysis (in Value Terms) - Body Care
Segment-Level Analysis (in Volume Terms) - Body Care
Market Size Analysis - Category: Depilatories
Segment-Level Analysis (in Value Terms) - Depilatories
Segment-Level Analysis (in Volume Terms) - Depilatories
Market Size Analysis - Category: Facial Care
Segment-Level Analysis (in Value Terms) - Facial Care
Segment-Level Analysis (in Volume Terms) - Facial Care
Market Size Analysis - Category: Hand Care
Segment-Level Analysis (in Value Terms) - Hand Care
Segment Level Analysis (in Volume Terms) Hand Care
Market Size Analysis Category: Make up Remover
Segment Level Analysis (in Value Terms) Make up Remover
Segment Level Analysis (in Volume Terms) Make up Remover
Part 4: Distribution Analysis
Channel Share Analysis
Part 5: Competitive Environment
Leading Companies Value and Volume Shares
Leading Companies (Mass, Premium and Derma) Value Shares
Brand Share Analysis of Top Five Companies
Brand Share Analysis of Top Five Companies by Category
Private Label Share Analysis by Category
Growth of Private Labels Compared to Branded Products
Degree of Consolidation/Fragmentation by Category
Part 6: Packaging Analysis
Pack Material Growth Analysis
Pack Type Growth Analysis
Closure Type Growth Analysis
Primary Outer Type Growth Analysis
Part 7: Consumergraphics
Demographic Analysis
Part 8: Macroeconomic Analysis
GDP Growth and Inflation
Population Growth
Labor Market Trend
Economic Summary, Labor Market Trends, and Demographic Trends
Romania Risk Index (GCRI) 2020
Romania Risk Analysis Compared to Global and Eastern Europe Markets
Methodology
Definitions
Appendix
List of Tables
Leading Value Categories
Fastest Growing Segments Categories (Value), 2020
Cross Category Comparison By Value (2015 2025)
Cross Category Comparison By Volume (2015 2025)
Per Capita Consumption (by Category), Romania Compared to Eastern Europe and Global Levels (in Units), 2020
Segment Level Analysis (in Value Terms) Body Care
Segment Level Analysis (in Volume Terms) Body Care
Segment Level Analysis (in Value Terms) Depilatories
Segment Level Analysis (in Volume Terms) Depilatories
Segment Level Analysis (in Value Terms) Facial Care
Segment Level Analysis (in Volume Terms) Facial Care
Segment Level Analysis (in Value Terms) Hand Care
Segment Level Analysis (in Volume Terms) Hand Care
Segment Level Analysis (in Value Terms) Make up Remover
Segment Level Analysis (in Volume Terms) Make up Remover
Change in Distribution Share, 2015 2020
Top Five Companies Share By Brand (in Value and Volume Terms) in the Skincare Sector, 2020
Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020
Performance Overview (Score: 1 100)
Category Data, By Segment
Per Capita Consumption (in Units), 2015 2025
Per Capita Expenditure (US$), 2015 2025
Skincare Sales Distribution in Romania By Category (RON Million), 2020
Brand Share (in Value Terms) in the Skincare Sector, 2020
List of Figures
Value and Volume Shares of Romania in the Global and Eastern Europe skincare Sector, 2020 2025
Romania Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
PCC Comparison Romania, Eastern Europe, and Global, 2015 2025
PCE Comparison Romania, Eastern Europe, and Global, 2015 2025
Market Size and Growth Analysis by Value and Volume , skincare Sector, 2015 2025
Cross Category Comparison Value Growth Analysis and Category Winners and Losers
Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
Market Size and Growth Analysis by Value and Volume , Body Care Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Depilatories Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Facial Care Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Hand Care Category, 2015 2025
Market Size and Growth Analysis by Value and Volume , Make up Remover Category, 2015 2025
Share of Key Distribution Channels (in Value Terms) skincare , 2020
Key Distribution Channel Share by Category (in Value Terms), 2020
Leading Companies (in Value and Volume Terms) in the skincare Sector, 2020
Leading Companies (Mass, Premium and Derma) Value Shares
Private Label Penetration by Category (in Value Terms), 2020
Growth Analysis, Private Label and Brands, 2015 2020
Category Wise Consolidation/Fragmentation (in Value Terms) skincare , 2020
Key Pack Materials in the Romanian skincare Sector by Percentage Share of Pack Units, 2020
Annual Growth Rate by Key Pack Material, 2015 2025
Use of Pack Material by Category (in Pack Units), 2020
Key Pack Types in the Romanian skincare Sector by Percentage Share of Pack Units, 2020
Annual Growth Rate by Key Pack Type, 2015 2025
Use of Pack Type by Category (in Pack Units), 2020
