Summary
Romania’s Meat sector is led by Fresh Meat (Counter) market in both value and volume terms while the Chilled Raw Packaged Meat - Processed market is expected to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets stores accounted to the largest share of distribution for Meat in the country. Rigid Plastics are the most commonly used packaging material in the sector. Agricola, 365, Selgros and Reinert are the leading market players in Romania’s Meat sector.
GlobalData’s Country Profile report on the Meat market in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box
Scope
- The Meat sector in Romania is expected to grow at a CAGR of 1.9% during 2016-2021.
- Of the seven markets, Fresh Meat - Counter is the largest in the Austrian Meat sector.
- Per capita consumption of Meat in the country stood at 23.8 kg when compared to the global and Eastern Europe levels of 16.7 kg and 25.6 kg, respectively, in 2016.
- The Romania's Meat sector is highly fragmented with the top five players accounting for less than 13.1% of the market share by value in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for the Romania's Meat sector, accounting for a total value share of 65.9% in 2016.
- Rigid Plastics is the most commonly used packaging material in the Romania's Meat sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
AVE Group
Caroli Foods Group
Citterio
Labeyrie Fine Foods
Lannen Tehtaat Oyj
Meda AS
Transavia SA
Zwanenberg Food Group B.V.
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Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Romania in its regional context 3
3.1. Romania’s market share in the Global and Eastern Europe Meat sectors 3
3.2. Romania compared to other major countries in the Eastern Europe region 4
4. Market size analysis - Meat Sector 5
4.1. Value and volume analysis - Meat sector in Romania 5
4.2. Per capita consumption analysis -Romania compared to the global and Eastern Europe region 6
4.3. Extent to which consumers are trading up/down in the Romanian Meat sector 7
4.4. Market size analysis by Meat markets 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market Analysis: Ambient Meat 11
5.3. Market analysis: Chilled Raw Packaged Meat - Processed 12
5.4. Market Analysis: Chilled Raw Packaged Meat - Whole Cuts 15
5.5. Market Analysis: Cooked Meats - Counter 18
5.6. Market Analysis: Cooked Meats - Packaged 19
5.7. Market Analysis: Fresh Meat (Counter) 22
5.8. Market Analysis: Frozen Meat 25
6. Distribution analysis 27
6.1. Distribution channel share analysis: Meat 27
6.2. Distribution channel share analysis: Ambient Meat 28
6.3. Distribution channel share analysis: Chilled Raw Packaged Meat - Processed 29
6.4. Distribution channel share analysis: Chilled Raw Packaged Meat - Whole Cuts 30
6.5. Distribution channel share analysis: Cooked Meats - Counter 31
6.6. Distribution channel share analysis: Cooked Meats - Packaged 32
6.7. Distribution channel share analysis: Fresh Meat (Counter) 33
6.8. Distribution channel share analysis: Frozen Meat 34
7. Competitive landscape 35
7.1. Brand share analysis by sector 35
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 45
7.3.1. Chilled Raw Packaged Meat - Processed 45
7.3.2. Chilled Raw Packaged Meat - Whole Cuts 46
7.3.3. Cooked Meats - Packaged 47
7.3.4. Fresh Meat (Counter) 49
7.3.5. Frozen Meat 50
7.4. Private label share analysis 51
8. Packaging analysis 53
8.1. Packaging share and growth analysis by packaging material in the Meat sector 53
8.2. Packaging share analysis by packaging material in Meat markets 54
8.3. Packaging share and growth analysis by container type in the Meat sector 55
8.4. Packaging share analysis by container type in Meat markets 56
8.5. Packaging share and growth analysis by closure type in the Meat sector 57
8.6. Packaging share analysis by closure type in Meat markets 58
9. Macroeconomic analysis 59
9.1. GDP per Capita 62
9.2. Population and population growth 63
9.3. Consumer Price Index 64
9.4. Population breakdown by age 65
10. Methodology 66
11. Definitions 67
12. Appendix 71
13. About GlobalData 91
14. Disclaimer 92
15. Contact Us 93
List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Brand Value and Volume- Meat Sector 36
Table 3: Brand Value and Volume- Meat Sector 37
Table 4: Brand Value and Volume- Ambient Meat Market 38
Table 5: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 39
Table 6: Brand Value and Volume- Chilled Raw Packaged Meat - Processed Market 40
Table 7: Brand Value and Volume- Chilled Raw Packaged Meat - Whole Cuts Market 41
Table 8: Brand Value and Volume- Cooked Meats - Packaged Market 42
Table 9: Brand Value and Volume- Fresh Meat (Counter) Market 43
Table 10: Brand Value and Volume- Frozen Meat Market 44
Table 11: Brand Value and Volume- Bacon Category 45
Table 12: Brand Value and Volume- Sausages Category 45
Table 13: Brand Value and Volume-Beef (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 14: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 15: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 16: Brand Value and Volume-Pork (Chilled Raw Packaged Meat - Whole Cuts) Category 46
Table 17: Brand Value and Volume-Others (Chilled Raw Packaged Meat - Whole Cuts) Category 47
Table 18: Brand Value and Volume-Beef (Cooked Meats - Packaged) Category 47
Table 19: Brand Value and Volume-Chicken (Cooked Meats - Packaged) Category 47
Table 20: Brand Value and Volume- Lamb (Cooked Meats - Packaged) Category 47
Table 21: Brand Value and Volume- Pork (Cooked Meats - Packaged) category 47
Table 22: Brand Value and Volume- Turkey (Cooked Meats - Packaged) category 48
Table 23: Brand Value and Volume- Others (Cooked Meats - Packaged) category 48
Table 24: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 49
Table 25: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 49
Table 26: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 49
Table 27: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 49
Table 28: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 49
Table 29: Brand Value and Volume- Others (Fresh Meat (Counter)) category 50
Table 30: Brand Value and Volume- Frozen Processed Meat Category 50
Table 31: Brand Value and Volume- Frozen Whole Cuts of Meat Category 50
Table 32: Market Definitions 67
Table 33: Category Definitions 68
Table 34: Category Definitions 69
Table 35: Channel Definitions 70
Table 36: Market Value for Ambient Meat - by category (RON Million), 2011-2021 71
Table 37: Market Value for Chilled Raw Packaged Meat - Processed -by category (RON Million), 2011-2021 71
Table 38: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (RON Million), 2011-2021 72
Table 39: Market Value for Cooked Meats - Counter-by category (RON Million), 2011-2021 73
Table 40: Market Value for Cooked Meats - Packaged-by category (RON Million), 2011-2021 73
Table 41: Market Value for Fresh Meat (Counter)-by category (RON Million), 2011-2021 74
Table 42: Market Value for Frozen Meat-by category (RON Million), 2011-2021 75
Table 43: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 75
Table 44: Market Value for Chilled Raw Packaged Meat - Processed-by category (US$ Million), 2011-2021 76
Table 45: Market Value for Chilled Raw Packaged Meat - Whole Cuts-by category (US$ Million), 2011-2021 77
Table 46: Market Value for Cooked Meats - Counter-by category (US$ Million), 2011-2021 78
Table 47: Market Value for Cooked Meats - Packaged-by category (US$ Million), 2011-2021 78
Table 48: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 79
Table 49: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 80
Table 50: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 81
Table 51: Market Volume for Chilled Raw Packaged Meat - Processed-by category (Kg Million), 2011-2021 81
Table 52: Market Volume for Chilled Raw Packaged Meat - Whole Cuts-by category (Kg Million), 2011-2021 82
Table 53: Market Volume for Cooked Meats - Counter-by category (Kg Million), 2011-2021 83
Table 54: Market Volume for Cooked Meats - Packaged-by category (Kg Million), 2011-2021 83
Table 55: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 84
Table 56: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 84
Table 57: Components of change-by Market 85
Table 58: Meat Sales Distribution in Romania-by Market (RON Million), 2016 85
Table 59: Packaging Material (in Million pack units) 87
Table 60: Container Type (in Million pack units) 87
Table 61: Closure Type (in Million pack units) 88
Table 62: Outer Type (in Million pack units) 88
Table 63: Exchange Rates: (US$-RON), 2011-2021 89
Table 64: GDP Per Capita (RON) 89
Table 65: Population 89
Table 66: Consumer Price Index 89
Table 67: Age Profile (Millions of Persons) 90
List of Figures
Figure 1: Value share of Romania in the global and Eastern Europe Meat sector, 2011-2021 3
Figure 2: Romania compared other top four countries - market size, growth and competitive landscape 4
Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5
Figure 4: Per capita consumption of Meat in Romania compared to global and Eastern Europe average, 2011-2021 6
Figure 5: Degree of trading up/down in the Romanian Meat sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in Romania compared to global and APAC average, 2016 10
Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11
Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat - Processed market, 2011-2021 12
Figure 10: Value analysis by categories, 2011-2021 13
Figure 11: Volume analysis by categories, 2011-2021 14
Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat - Whole Cuts market, 2011-2021 15
Figure 13: Value analysis by categories, 2011-2021 16
Figure 14: Volume analysis by categories, 2011-2021 17
Figure 15: Value and volume growth analysis, Cooked Meats - Counter market, 2011-2021 18
Figure 16: Value and volume growth analysis, Cooked Meats - Packaged market, 2011-2021 19
Figure 17: Value analysis by categories, 2011-2021 20
Figure 18: Volume analysis by categories, 2011-2021 21
Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22
Figure 20: Value analysis by categories, 2011-2021 23
Figure 21: Volume analysis by categories, 2011-2021 24
Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25
Figure 23: Value analysis by categories, 2011-2021 26
Figure 24: Volume analysis by categories, 2011-2021 26
Figure 25: Distribution channel share, Meat, 2011-2016 27
Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28
Figure 27: Distribution channel share, Chilled Raw Packaged Meat - Processed market, 2011-2016 29
Figure 28: Distribution channel share, Chilled Raw Packaged Meat - Whole Cuts, 2011-2016 30
Figure 29: Distribution channel share, Cooked Meats - Counter, 2011-2016 31
Figure 30: Distribution channel share, Cooked Meats - Packaged, 2011-2016 32
Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33
Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34
Figure 33: Leading brands in the Romanian Meat sector, value and volume share, 2016 35
Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38
Figure 35: Leading brands in the Chilled Raw Packaged Meat - Processed market, value and volume share, 2016 39
Figure 36: Leading brands in the Chilled Raw Packaged Meat - Whole Cuts market, value and volume share, 2016 41
Figure 37: Leading brands in the Cooked Meats - Packaged market, value and volume share, 2016 42
Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 43
Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 44
Figure 40: Private label penetration by markets (value terms), 2016 51
Figure 41: Growth analysis, private label and brands, (2011-2016) 52
Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 53
Figure 43: Use of packaging material by markets (in pack units), 2016 54
Figure 44: Packaging share and growth analysis by container type, 2011-2021 55
Figure 45: Use of container type by markets (in pack units), 2016 56
Figure 46: Packaging share and growth analysis by closure type, 2011-2021 57
Figure 47: Use of closure type by markets (in pack units), 2016 58
Figure 48: Relative comparison of countries based on PEST analysis 59
Figure 49: Relative comparison of countries based on PEST analysis 60
Figure 50: Relative comparison of countries based on PEST analysis 61
Figure 51: Romania’s GDP per capita, 2011-2016 62
Figure 52: Population growth in Romania, 2011-2016 63
Figure 53: Consumer Price Index, Romania, 2010-2016 64
Figure 54: Age Profile, Romania, 2016 65
Figure 55: About Global Data 91
