Summary
The Romanian Haircare market is led by the Shampoo category and is also expected to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets is the leading channel for distribution of Haircare products in the country. Rigid Plastics is the most commonly used packaging material in the market. The Procter and Gamble Company and L'Oreal S.A. are the leading players in the market.
Key Findings
- The Haircaremarket in Romania is forecast to grow at a CAGR of 1.3% during 2015-2020 in value terms
- The Hair Colorants category has the highest volume share in the overall Haircaremarket
- Hypermarkets and Supermarkets is the leading distribution channel across all categories in Romania
- Wellaand Schwarzkopf -Paletteare the leading brands in the Hair Colorants category
- Organics and L`Oréal-Elsèveare the leading brands in the Conditioner category
- Rigid Plastics is the most commonly used packaging material in the Romanian Haircare market
Synopsis
Consumer and Market Insights report on the Haircare market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms and Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores, Department Stores, Drug Stores and Pharmacies, Variety Stores and General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, Glass; container data for: Bottle, Tube, Aerosol, Tub, and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Introduction
- Report Scope
Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
Market Overview
- Value and volume analysis for the Romanian Haircare market
- Impact of exchange rate fluctuations on the Romanian Haircare market
- Degree of trade up/down in the Romanian Haircaremarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in the Romanian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Romanian Haircare market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value terms) by category.
Packaging
- Haircare market by type of packaging material/container (volume in million pack units)
- Haircare market by type of packaging closure/outer (volume in million pack units)
- Haircare market by type of packaging, forecast (volume in million pack units)
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer
Table 1: Market value analysis in RON and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to RON
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per unit comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
Profi
Lidl Stiftung and Co. KG
Carrefour S.A.
Penny Market
Metro
Unilever Plc
L'Oreal S.A.
Henkel Ag and Co. Kgaa
The Procter and Gamble Company
Beiersdorf Ag
L`Occitane - En Provence
S.C. Papillon Laboratoires Cosmetiques S.R.L.
Gerocossen
Avon Products Inc.
Oriflame Cosmetics S.A.
Laboratoires Ducray
