Table of Contents
1. Introduction 6
1.1. Executive Summary 6
1.2. Definitions 8
2. Market Context 9
2.1. Market context: Smokeless tobacco accounts for only 0.03% of Italy’s Tobacco market 9
2.2. Market context: Smoking tobacco grows as rising prices impact upon cigarette sales 10
3. Market Size and Structure 11
3.1. Market Volume: Smokeless Tobacco sales have more than doubled in the past decade and stood at 24 tons in 2016 11
3.2. Per capita Consumption: Per capita consumption doubled during the 2005-2016 period 12
3.3. Market Segmentation: Chewing tobacco grew its share of the market to account for 63.3% of sales in 2016 13
4. Production and Trade 14
4.1. Production & Exports: Italy does not currently produce Smokeless Tobacco or any related products 14
4.2. Imports: Imports stood at 21.8 tons in 2015, down on 2014, but ahead on earlieryears 15
4.3. Imports: Belgium has recently overtaken Germany to become the most important supplier of smokeless tobacco 16
4.4. Imports: Belgium has been the most important supplier of Smokeless Tobacco to the Italian market since 2012 in volume terms 17
4.5. Imports: Germany imported 51.9% of Smokeless Tobacco by value in 2015 18
4.6. Imports: Germany is responsible for over half of Smokeless Tobacco imports by value 19
5. Taxation & Retail Prices 20
5.1. Taxation: Snuff and chewing tobacco attract a comparatively moderate level of tax, at 42.8% 20
5.2. Retail Prices: The Italian market is dominated by chewing tobacco brands 21
6. Manufacturers and Brands 22
6.1. Manufacturers: Pöschl holds nearly 100% of the Italian Snuff market 22
7. Usership 23
7.1. Usership: Smokeless tobacco use is very low 23
8. Operating Constraints 24
8.1. Operating Constraints: Sales of snus are illegal in Italy 24
8.2. Health warnings and labelling requirements: Since 2016, Smokeless Tobacco products are subject to new warning regulations 25
9. Prospects & Forecasts 26
9.1. Prospects and Forecasts: Smokeless tobacco volumes are set for overall increase in the coming decade, boosted by chewing tobacco sales 26
9.2. Prospects and Forecasts: Over 2015-2025 per capita consumption will remain largely stable and end 2025 at 0.38g per person 27
10. Appendix 28
10.1. Additional data tables 28
10.2. Methodology 39
10.3. About GlobalData 41
10.4. Disclaimer 42
10.5. Contact Us 43

List of Tables
Table 1: Tobacco Products Market, Tons, 2005-2016 10
Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016 12
Table 3: Smokeless Sales by Segment, Tons, 2007-2016 13
Table 4: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015 17
Table 5: Smokeless Tobacco: Imports by Country of Origin, Value, €000, 2007-2015 19
Table 6: Tax Incidence by Product, July 2016 20
Table 7: Smokeless Tobacco: Retail Prices, November 2016 21
Table 8: Smoking v Smokeless Tobacco Usership Comparison by Gender, %, 2014 23
Table 9: Operating Constraints 24
Table 10: Health warnings and labeling requirements 25
Table 11: Per Capita Consumption, Grams Per Person, 2015-2025 27
Table 12: Smokeless Tobacco Products Market, Tons, 1990-2016 28
Table 13: Smokeless Tobacco Products Market, Tons, 1990-2016, Index 1990=100. 29
Table 14: Smokeless Tobacco Products Market, Tons, 1990-2016, % Breakdown 30
Table 15: Consumption of Smokeless Tobacco, Tons, 1990-2016 31
Table 16: Per Capita Consumption of Smokeless Tobacco, Tons, 1990-2016 32
Table 17: Imports of Smokeless Tobacco, Tons, 2003-2015 33
Table 18: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015, % Breakdown 34
Table 19: Imports of Smokeless Tobacco by Country of Origin, Volume, Tons, 2004-2015 35
Table 20: Imports of Smokeless Tobacco by Country of Origin, Value, € 000, 2004-2015, % Breakdown 36
Table 21: Imports of Smokeless Tobacco by Country of Origin, Value, € 000, 2004-2015 37
Table 22: Smokeless Tobacco Consumption Forecast, 2015-2025 38

List of Figures
Figure 1: Executive summary (1) 6
Figure 2: Executive summary (2) 7
Figure 3: Tobacco Products Market, 2005 & 2015 9
Figure 4: Smokeless Tobacco Consumption, Tons, 2005-2016 11
Figure 5: Production and Exports: Italy produce Smokeless Tobacco 14
Figure 6: Imports of Smokeless Tobacco, Tons, 2005-2015 15
Figure 7: Imports by Country of Origin, % Tons, 2015 16
Figure 8: Imports by Country of Origin, % Value, 2015 18
Figure 9: Market Forecasts, Tons, 2015-2025 26
Figure 10: Methodology 39
Figure 11: Global Data at a glance 41