Summary
Digital Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Italian digital advertising market had total revenues of $6.0 billion in 2021, representing a compound annual growth rate (CAGR) of 13.6% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $3.1 billion, equivalent to 51.5% of the market's overall value.
- The digital advertising market achieved very strong growth in 2021, supported by delayed marketing spends, traditional seasonal uplift, the rollout of COVID-19 vaccines and the recovery of the economy.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Italy
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy digital advertising market with five year forecasts
Reasons to Buy
- What was the size of the Italy digital advertising market by value in 2021?
- What will be the size of the Italy digital advertising market in 2026?
- What factors are affecting the strength of competition in the Italy digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's digital advertising market?
'
Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Meta duopoly?
7.4. How has COVID-19 impacted the competitive landscape?
7.5. What themes are impacting the market?
8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Amazon.com, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy digital advertising market value: $ million, 2017–21
Table 2: Italy digital advertising market category segmentation: % share, by value, 2017–2021
Table 3: Italy digital advertising market category segmentation: $ million, 2017-2021
Table 4: Italy digital advertising market geography segmentation: $ million, 2021
Table 5: Italy digital advertising market value forecast: $ million, 2021–26
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Amazon.com, Inc.: key facts
Table 14: Amazon.com, Inc.: Annual Financial Ratios
Table 15: Amazon.com, Inc.: Key Employees
Table 16: Amazon.com, Inc.: Key Employees Continued
Table 17: Italy size of population (million), 2017–21
Table 18: Italy gdp (constant 2005 prices, $ billion), 2017–21
Table 19: Italy gdp (current prices, $ billion), 2017–21
Table 20: Italy inflation, 2017–21
Table 21: Italy consumer price index (absolute), 2017–21
Table 22: Italy exchange rate, 2017–21
List of Figures
Figure 1: Italy digital advertising market value: $ million, 2017–21
Figure 2: Italy digital advertising market category segmentation: $ million, 2017-2021
Figure 3: Italy digital advertising market geography segmentation: % share, by value, 2021
Figure 4: Italy digital advertising market value forecast: $ million, 2021–26
Figure 5: Forces driving competition in the digital advertising market in Italy, 2021
Figure 6: Drivers of buyer power in the digital advertising market in Italy, 2021
Figure 7: Drivers of supplier power in the digital advertising market in Italy, 2021
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2021
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2021
Figure 10: Drivers of degree of rivalry in the digital advertising market in Italy, 2021
