Summary
The growth in the Italian Prepared Meals sector is driven by convenient and qualitative meal options for time pressed consumers. The sector is being led by the Ready Meals market in both value and volume terms, while the Meal Kits market is expected to register the fastest growth during 2016-2021. The demand for gluten-free Prepared Meals will gain popularity among the Italian consumers. The prices of products in the Ready Meals market in Italy witnessed higher variation that the other markets.
GlobalData’s Country Profile report on the Prepared Meals sector in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Italy is expected to grow at a CAGR of 4.0% during 2016-2021.
- Of the three markets, Ready Meals is the largest market by value and volume in the Italian Prepared Meals sector in in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel in the Italian Prepared Meals sector, accounting for a total value share of 53.6% in 2016.
- Buitoni is the leading brand with a value and volume share of 12.7% and 11.7%, respectively, in 2016.
- Rigid Plastics is the most commonly used packaging material in the Italian Prepared Meals sectorin 2016, followed by Flexible Packaging
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
La Pizza + 1
Almaverde Bio Italia s.r.l.
Bofrost Diensteistungs Gmbh
Dr. August Oetker Kg
Eismann Tiefkuhl Heimservice
Findus Group Limited
Italpizza S.R.L
Mantua Group
Nestle S.A.
Rovagnati S.P.A.
The Green Line Company Agricola SpA
Pastificio Rana S.P.A.
Piatti Freschi Italia S.P.A
EcorNaturaSì SpA
Unilever Plc
Eurochef s.r.l.
Fileni Simar Srl
Orogel Group
Dr Schar AG
General Mills Inc.
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Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. ITALY IN ITS REGIONAL CONTEXT 8
3.1. ITALY’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE’S PREPARED MEALS SECTOR 8
3.2. ITALY COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPEAN REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN ITALY 10
4.2. PER CAPITA CONSUMPTION ANALYSIS - ITALY COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 11
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE ITALIAN PREPARED MEALS SECTOR 12
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13
4.5. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.3. MARKET ANALYSIS: PIZZA 19
5.4. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 30
7.3. BRAND SHARE ANALYSIS BY CATEGORY 33
7.3.1. Meal Kits 33
7.3.2. Pizza 34
7.3.3. Ready Meals 34
7.4. PRIVATE LABEL SHARE ANALYSIS 36
8. HEALTH & WELLNESS ANALYSIS 38
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 38
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 39
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 40
8.4. LEADING COMPANIES IN ITALIAN PREPARED MEALS SECTOR 41
9. PACKAGING ANALYSIS 41
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 42
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 43
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 44
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 45
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 46
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 47
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 48
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 49
10. MACROECONOMIC ANALYSIS 50
10.1. GDP PER CAPITA 53
10.2. POPULATION AND POPULATION GROWTH 54
10.3. CONSUMER PRICE INDEX 55
10.4. POPULATION BREAKDOWN BY AGE 56
11. CONSUMERGRAPHICS 57
11.1. CONSUMPTION BY GENDER 57
11.2. CONSUMPTION BY AGE 58
11.3. CONSUMPTION BY EDUCATION 59
11.4. CONSUMPTION BY URBANIZATION 60
12. METHODOLOGY 61
13. DEFINITIONS 62
14. APPENDIX 73
15. ABOUT GLOBALDATA 81
16. DISCLAIMER 82
17. CONTACT US 83
List of Tables
TABLE 1: GROWTH ANALYSIS MATRIX BY MARKETS, 2016-2021 14
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 31
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 32
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 33
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 33
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 33
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 34
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 34
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 34
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 35
TABLE 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS MARKET 35
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 50
TABLE 16: CONSUMPTION OF PREPARED MEALS BY GENDER AND MARKETS (KG MILLION, 2016) 57
TABLE 17: CONSUMPTION OF PREPARED MEALS BY AGE AND MARKETS (KG MILLION, 2016) 58
TABLE 18: CONSUMPTION OF PREPARED MEALS BY EDUCATION AND MARKETS (KG MILLION, 2016) 59
TABLE 19: CONSUMPTION OF PREPARED MEALS BY URBANIZATION AND MARKETS (KG MILLION, 2016) 60
TABLE 20: MARKET DEFINITIONS 62
TABLE 21: CATEGORY DEFINITIONS 62
TABLE 22: CHANNEL DEFINITIONS 64
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 65
TABLE 24: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 66
TABLE 25: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 67
TABLE 26: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 68
TABLE 27: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 69
TABLE 28: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 70
TABLE 29: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 71
TABLE 30: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 72
TABLE 31: MARKET VALUE-BY CATEGORY 2011-2021 (€MILLION) 73
TABLE 32:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLION) 74
TABLE 33: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021 74
TABLE 34: COMPONENTS OF CHANGE-BY MARKET 76
TABLE 35: PREPARED MEALS SALES DISTRIBUTION IN ITALY-BY MARKET (€ MILLION) 2016 76
TABLE 36: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN ITALY (€ MILLION) 77
TABLE 37: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN ITALY (€ MILLION) 77
TABLE 38: PACKAGING MATERIAL (IN MILLION PACK UNITS) 78
TABLE 39: CONTAINER TYPE (IN MILLION PACK UNITS) 78
TABLE 40: CLOSURE TYPE (IN MILLION PACK UNITS) 79
TABLE 41: OUTER TYPE (IN MILLION PACK UNITS) 79
TABLE 42: EXCHANGE RATES: US$-€, 2011-2021 80
TABLE 43: GDP PER CAPITA (€) 80
TABLE 44: POPULATION 80
TABLE 45: CONSUMER PRICE INDEX 80
TABLE 46: AGE PROFILE (MILLIONS OF PERSONS) 80
List of Figures
FIGURE 1: VALUE SHARE OF ITALY IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: ITALY COMPARED TO OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-ITALY COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 11
FIGURE 5: DEGREE OF TRADING UP IN THE ITALIAN PREPARED MEALS SECTOR, 2015-2016 12
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-ITALY COMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION 15
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 21: LEADING BRANDS IN THE ITALIAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 36
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 37
FIGURE 27: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 38
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 39
FIGURE 29: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 40
FIGURE 30: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - READY MEALS 41
FIGURE 31: LEADING COMPANIES IN THE HEALTH & WELLNESS MARKET BY VALUE, 2016 - PIZZA 41
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 42
FIGURE 33: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 44
FIGURE 35: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 36: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 46
FIGURE 37: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 47
FIGURE 38: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 48
FIGURE 39: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 49
FIGURE 40: ITALY’S GDP PER CAPITA, 2011-2016 53
FIGURE 41: POPULATION GROWTH IN ITALY, 2011-2016 54
FIGURE 42: CONSUMER PRICE INDEX, ITALY, 2010-2016 55
FIGURE 43: AGE PROFILE, ITALY, 2011-2016 56
FIGURE 44: CONSUMPTION OF PREPARED MEALS BY GENDER, ITALY, 2016 57
FIGURE 45: CONSUMPTION OF PREPARED MEALS BY AGE, ITALY 2016 58
FIGURE 46: CONSUMPTION OF PREPARED MEALS BY EDUCATION, ITALY 2016 59
FIGURE 47: CONSUMPTION OF PREPARED MEALS BY URBANIZATION - ITALY 2016 60
