Summary
The Italian tobacco product market is relatively large in 2015, and is dominated by sales of manufactured cigarettes. The volume sales of manufactured cigarettes reached 93.8% of the total market.
The Italian market for cigars and cigarillos is one of the most buoyant in Europe stimulated by demand for value cigarillos. Volumes in 2015 stood at 481.8 million pieces. Historically, the market has been dominated by cigars. These accounted for 61% of sales in 1990 but a reduced 35.7% in 2015.

Key Findings
- Despite strong growth, cigars and cigarillos are a very small part of the tobacco products market, accounting for just 1.2% of overall sales in 2015.
- Per capita levels were 7.79 pieces per person in 2015, low by international standards, but up from 3.72 pieces in 1990.
- Cigar and cigarillo production was until recently in decline; however, the revival in the popularity of cigars/cigarillos in recent years has boosted output.
- Despite rising prices and growing health awareness, cigarette volumes have remained relatively buoyant, although demand has been declining since 2007, as prices and smoking restrictions have increased.

Synopsis
Cigars and Cigarillos in Italy is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.