Summary
"Cigars and Cigarillos in Italy, 2019", is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Italian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.
The Italian tobacco product market is large, at 74,000 tons in 2018, and is dominated by sales of manufactured cigarettes. The volume sales of manufactured cigarettes reached 67,900 tons in 2018, equivalent to 91.8% of the total market.
The Italian market for cigars and cigarillos is one of the most buoyant in Europe. It has been recently stimulated by demand for value cigarillos as well as the impact of the TPD2 regulations since 2017.
Scope
- Historically, the market has been dominated by cigars. These accounted for 61% of sales in 1990 but a reduced 20.2% in 2018.
- The tax system within Italy applies an ad valorem rate of 23% and VAT, which is currently equivalent to 18%.
- Based on the latest available figures, GlobalData estimates the total regular smoking population at 11.1 million adults aged 18 and over in 2017.
- At a global level, the World Health Organisation Framework Convention on Tobacco Control ("WHO FCTC") came into force in February 2005.
Reasons to buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Companies Mentioned
Philip Morris
MS Toscano
Dannemann
Agio
BAT
STG
J Cortès
Cuba Cigar Trading
Moderno Opificio Italiano
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Table of Contents
Introduction
Executive summary
Definitions
Market context
Tobacco products market, tons, %, 2008 & 2018
Tobacco products market, tons, 2008-2018
Market size and structure
Consumption of cigars & cigarillos, 2008-2018
Per capita consumption, pieces per year, 2008-2018
Cigars & cigarillos: market segmentation, 2008-2018
Cigars & cigarillos: market segmentation, 2008-2018
Total & per capita consumption of cigarillos, 2008-2018
Cigarillos: sales by type, 2009-2010
Total & per capita consumption of cigarillos, 2008-2018
Production and trade
Production of cigars & cigarillos, tons, 2007-2017
Imports of cigars & cigarillos, pieces, tons, 2010-2017
Imports of cigars & cigarillos, 2010-2017
Imports by country of origin (value), top three countries, %, 2017
Imports of cigars & cigarillos, pieces, 2010-2017
Imports by country of origin, value, €‘ 000, 2010-2017
Imports by country of origin (pieces)
Exports of cigars & cigarillos, pieces, 2010-2017
Taxation and retail prices
EU: cigars & cigarillos, tax incidence comparison, 2018
Tax receipts, € 000, 2007-2013
Cigars: retail prices, 2018
Manufacturers and brands
Cigars & cigarillos: manufacturer shares by sector, 2017, % volume
Cigars & cigarillos: manufacturer shares, 2007-2017, %, volume
Cigars: MS Toscano
The smoking population
Adult smoking prevalence, total and by gender, 2007-2017
Smoking prevalence among men and women, by age, %, 2008 & 2013
Smoking prevalence among men and women, by age, %, 2015
Operating constraints
Advertising restrictions
Heath warnings and labeling requirements
Other restrictions
Distribution
Retail structure
Prospects and forecasts
Cigars & cigarillos consumption, million pieces, 2018-2028
Market forecasts, 2018-2028
Per capita consumption, pieces per year, 2018-2028
Appendix
