Summary
Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Italy advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Italian advertising industry generated total revenues of $963.7m in 2016, representing a compound annual rate of change (CARC) of -2.9% between 2012 and 2016.
- Mobile advertising has shown growth in developed countries due to the increased number of smartphones. With the average time spent on mobile phones being approximately 90 minutes per day and the average number of times customers check their phones per day being over 100 times; this represents a lucrative area of growth.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $247.4m, equivalent to 25.7% of the industry's overall value.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts
Reasons to buy
- What was the size of the Italy advertising market by value in 2016?
- What will be the size of the Italy advertising market in 2021?
- What factors are affecting the strength of competition in the Italy advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's advertising market?
Companies Mentioned
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
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Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Italy advertising industry value: $ million, 2012–16
Table 2: Italy advertising industry category segmentation: $ million, 2016
Table 3: Italy advertising industry geography segmentation: $ million, 2016
Table 4: Italy advertising industry value forecast: $ million, 2016–21
Table 5: Havas SA: key facts
Table 6: Havas SA: key financials ($)
Table 7: Havas SA: key financials (€)
Table 8: Havas SA: key financial ratios
Table 9: Omnicom Group, Inc.: key facts
Table 10: Omnicom Group, Inc.: key financials ($)
Table 11: Omnicom Group, Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials ($)
Table 14: Publicis Groupe SA: key financials (€)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: WPP plc: key facts
Table 17: WPP plc: key financials ($)
Table 18: WPP plc: key financials (£)
Table 19: WPP plc: key financial ratios
Table 20: Italy size of population (million), 2012–16
Table 21: Italy gdp (constant 2005 prices, $ billion), 2012–16
Table 22: Italy gdp (current prices, $ billion), 2012–16
Table 23: Italy inflation, 2012–16
Table 24: Italy consumer price index (absolute), 2012–16
Table 25: Italy exchange rate, 2012–16
List of Figures
Figure 1: Italy advertising industry value: $ million, 2012–16
Figure 2: Italy advertising industry category segmentation: % share, by value, 2016
Figure 3: Italy advertising industry geography segmentation: % share, by value, 2016
Figure 4: Italy advertising industry value forecast: $ million, 2016–21
Figure 5: Forces driving competition in the advertising industry in Italy, 2016
Figure 6: Drivers of buyer power in the advertising industry in Italy, 2016
Figure 7: Drivers of supplier power in the advertising industry in Italy, 2016
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2016
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Italy, 2016
Figure 10: Drivers of degree of rivalry in the advertising industry in Italy, 2016
Figure 11: Havas SA: revenues & profitability
Figure 12: Havas SA: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
