Summary
The Czech Republican Prepared Meals sector has a very small value share globally, at 0.3% in 2016. Increase in urbanization rates, changing lifestyles, and change in eating patterns are expected to cause similar market growth for Prepared Meals in Czech Republic, resulting its value share in the global and Eastern Europe region to remain at 0.3% and 5.9%, respectively, by 2021. Of the three markets in the sector Ready Meals is the largest in both value terms. Hypermarkets & Supermarkets accounted for the largest share of distribution in the country, while Rigid Plastics remained most commonly used packaging material in the sector. VeselaPastyrka, Vitana and Don Peppe are the leading market players in the Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in the Czech Republic provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.
Scope
- The Prepared Meals sector in Czech Republic is is expected to grow at a CAGR of 5.6% during 2016-2021.
- Of the three markets, Ready Meals is the largest in the Czech Republican Prepared Meals sector in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel in the Czech Republican Prepared Meals sector, accounting for a total value share of 61.3% in 2016.
- VeselaPastyrka is the leading brand with a value and volume share of 8.1% and 8.6%, respectively, in 2016.
- Rigid Plastics is the most commonly used packaging material in the Czech Republican Prepared Meals sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Companies Mentioned
Dr. August Oetker Kg
Frostfood A.S.Nestle S.A.H. J. Heinz Company
Hamé S.R.O.
Orkla Group. Don Peppe
Bidvest S.R.O.
Agimex
Iglo Foods Group Ltd
HELI FOOD FRESH a.s.
FROSTA AG
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Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 7
3. CZECH REPUBLIC IN ITS REGIONAL CONTEXT 8
3.1. CZECH REPUBLIC’S MARKET SHARE IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR 8
3.2. CZECH REPUBLIC COMPARED TO OTHER MAJOR COUNTRIES IN THE EASTERN EUROPE REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN CZECH REPUBLIC 10
4.2. PER CAPITA CONSUMPTION ANALYSIS - CZECH REPUBLIC COMPARED TO THE GLOBAL AND EASTERN EUROPE REGION 11
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE CZECH REPUBLICAN PREPARED MEALS SECTOR 12
4.4. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 13
4.5. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.4. MARKET ANALYSIS: PIZZA 19
5.5. MARKET ANALYSIS: READY MEALS 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 30
7.3. BRAND SHARE ANALYSIS BY CATEGORY 33
7.3.1. Meal Kits 33
7.3.2. Pizza 34
7.3.3. Ready Meals 34
7.4. PRIVATE LABEL SHARE ANALYSIS 36
8. PACKAGING ANALYSIS 38
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 38
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 39
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 40
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 41
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 42
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 43
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 44
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 45
9. MACROECONOMIC ANALYSIS 46
9.1. GDP PER CAPITA 50
9.2. POPULATION AND POPULATION GROWTH 51
9.3. CONSUMER PRICE INDEX 52
9.4. POPULATION BREAKDOWN BY AGE 53
10. METHODOLOGY 54
11. DEFINITIONS 55
12. APPENDIX 58
13. ABOUT GLOBALDATA 65
14. DISCLAIMER 66
15. CONTACT US 67
List of Tables
TABLE 1: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 2: BRAND VALUE AND VOLUME-MEAL KITS MARKET 30
TABLE 3: BRAND VALUE AND VOLUME-PIZZA MARKET 31
TABLE 4: BRAND VALUE AND VOLUME-READY MEALS MARKET 32
TABLE 5: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 33
TABLE 6: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 33
TABLE 7: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 33
TABLE 8: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 34
TABLE 9: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 34
TABLE 10: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 34
TABLE 11: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34
TABLE 12: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 35
TABLE 13: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 35
TABLE 14: MARKET DEFINITIONS 55
TABLE 15: CATEGORY DEFINITIONS 55
TABLE 16: CHANNEL DEFINITIONS 57
TABLE 17: MARKET VALUE-BY CATEGORY (KČ MILLION), 2011-2021 58
TABLE 18:MARKET VALUE-BY CATEGORY (US$ MILLION), 2011-2021 59
TABLE 19: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 60
TABLE 20: PREPARED MEALS SALES DISTRIBUTION IN CZECH REPUBLIC-BY MARKET (KČ MILLION) 2016 61
TABLE 21: PACKAGING MATERIAL (IN MILLION PACK UNITS) 62
TABLE 22: CONTAINER TYPE (IN MILLION PACK UNITS) 62
TABLE 23: CLOSURE TYPE (IN MILLION PACK UNITS) 63
TABLE 24: OUTER TYPE (IN MILLION PACK UNITS) 63
TABLE 25: EXCHANGE RATES: (US$-KČ),2011-2021 63
TABLE 26: GDP PER CAPITA (KČ) 64
TABLE 27: POPULATION 64
TABLE 28: CONSUMER PRICE INDEX 64
TABLE 29: AGE PROFILE (MILLIONS OF PERSONS) 64
List of Figures
FIGURE 1: VALUE SHARE OF CZECH REPUBLIC IN THE GLOBAL AND EASTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: CZECH REPUBLIC COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS - CZECH REPUBLIC COMPARED TO GLOBAL AND EASTERN EUROPE, 2011-2021 11
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE CZECH REPUBLICAN PREPARED MEALS SECTOR, 2015-2016 12
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 7: GROWTH ANALYSIS BY MARKETS, 2016-2021 14
FIGURE 8: PER CAPITA CONSUMPTION BY MARKETS - CZECH REPUBLIC COMPARED TO THE GLOBAL AND EASTERN EUROPE AVERAGE, 2016 15
FIGURE 9: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 16
FIGURE 10: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 11: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18
FIGURE 12: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 13: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 14: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 15: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 21
FIGURE 16: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 17: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 18: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 19: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 25
FIGURE 20: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 21: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 27
FIGURE 22: LEADING BRANDS IN THE CZECH REPUBLIC PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 23: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 30
FIGURE 24: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 25: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 26: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 36
FIGURE 27: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 37
FIGURE 28: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 38
FIGURE 29: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 39
FIGURE 30: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 40
FIGURE 31: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 41
FIGURE 32: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 42
FIGURE 33: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 43
FIGURE 34: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 44
FIGURE 35: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 45
FIGURE 36: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 46
FIGURE 37: THE CZECH REPUBLIC’S GDP PER CAPITA, 2011-2016 50
FIGURE 38: POPULATION GROWTH IN CZECH REPUBLIC, 2011-2016 51
FIGURE 39: CONSUMER PRICE INDEX, CZECH REPUBLIC, 2011-2016 52
FIGURE 40: AGE PROFILE, CZECH REPUBLIC, 2016 53
