Summary
The Austrian Oral Hygiene market will register higher value growth during 2015-2020 compared to 2010-2015 supported by high disposable income of consumers and steady economic growth in the country. The market is led by Toothpaste category in both value and volume terms, while the Mouthwash category is forecast to register fastest growth during 2015-2020. Consumers in Austria are choosing value for money products in Oral Hygiene market.
Key Findings
- Among the six categories analyzed, Toothpaste will be the largest as well as fastest growing value category, registering a CAGR of 5.7% during 2015-2020.
- Buying behavior of consumers in Austria is inclined toward value for money products in the Oral Hygiene market.
- The Mouthwash category will gain maximum market share in value terms during 2015-2020.
- Hypermarkets and Supermarkets is the leading distribution channel accounting more than half of the overall Oral Hygiene products distribution in Austria.
- The use of Bottle container is forecast to register fastest growth during 2015-2020.
Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Paper and Board and others; container data for: Tube, Bottle, Blister Pack, and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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Introduction
- Report Scope
Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
Market Overview
- Value and volume analysis for the Austrian Oral Hygiene market
- Historic and forecast consumption in the Austrian Oral Hygiene market
- Degree of trade up/down in the Austrian Oral Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
- Leading retailers in the Austrian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Austrian Oral Hygiene market
- Leading distribution channels (value terms) by category
Packaging
- Oral Hygiene market by type of packaging material/container (in volume terms)
- Oral Hygiene market by type of packaging closure/outer (in volume terms)
- Oral Hygiene market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
- Penetration of private label by category in the Austrian Oral Hygiene market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category
Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
Austria
Oral Hygiene
Breath Fresheners (non-confectionery)
Dental Floss
Denture Care
Mouthwash
Toothbrushes and Replacement Heads and Toothpaste
Flossing Tape
Unwaxed Dental Floss
Waxed Dental Floss
Denture Cleansers
Denture Fixatives
Other Denture Care Products
Medicinal Mouthwash
Standard Mouthwash
Manual Toothbrushes
Power Toothbrushes
Bicarbonate of Soda Toothpaste
Cosmetic Toothpaste
Specialist Toothpaste
Standard Toothpaste
Health and Beauty Stores
Hypermarkets and Supermarkets
Convenience Stores
channel share
brand share
market share
packaging
materials
containers
closure
outer
volume share
value share
